The Routledge Handbook of Political Communication in Ibero-America


Book Description

The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.




Palabra por Palabra Sixth Edition: Spanish Vocabulary for Edexcel A-level


Book Description

Exam board: Edexcel Level: A-level Subject: Spanish First teaching: September 2017 First exams: Summer 2018 Essential vocabulary for Edexcel A level Spanish, all in one place. - Supplement key resources such as course textbooks with all the vocab students need to know in one easy-to-navigate place, completed updated to match the latest specification - Ensure extensive vocab coverage with topic-by-topic lists of key words and phrases, including a new section dedicated to film and literature - Test students' knowledge with end-of-topic activities designed to deepen their understanding of word patterns and relationships - Develop effective strategies for learning new vocab and dealing with unfamiliar words




Comunicación política y gobierno de coalición


Book Description

La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.




Impact Evaluation in Practice;La Evaluación de Impacto en la Práctica


Book Description

This book offers an accessible introduction to the topic of impact evaluation and its practice in development. While the book is geared principally towards development practitioners and policymakers designing prospective impact evaluations, we trust that it will be a valuable resource for students and others interested in using impact evaluation. Prospective impact evaluations should be used selectively to assess whether or not a program has achieved its intended results, or to test alternatives for achieving those results. We consider that more and better impact evaluation will help strengthen the evidence base for development policies and programs around the world. If governments and development practitioners can make policy decisions based on evidence - including evidence generated through impact evaluation - our hope is that development resources will be spent more effectively, and ultimately have a greater impact on reducing poverty and improving people's lives. The three chapters in this handbook provide a non-technical introduction to impact evaluations, including “Why Evaluate” in Chapter 1, “How to Evaluate” in Chapter 2 and “How to Implement Impact Evaluations” in Chapter 3. These elements are the basic ‘tools' needed in order to successfully carry out an impact evaluation. From a methodological standpoint our approach to impact evaluation is largely pragmatic: we think that the most appropriate methods should be identified to fit the operational context, and not the other way around. This is best achieved at the outset of the program, through the design of prospective impact evaluation that can be built into the project's implementation. We argue that gaining consensus between key stakeholders and identifying an evaluation design that fits the political and operational context is as important as the method itself. We also believe strongly that impact evaluations should be upfront about their limitations and caveats. Finally, we strongly encourage policymakers and program managers to consider impact evaluations in a logical framework that clearly sets out the causal pathways by which the program works to produce outputs and influence final outcomes, and to combine impact evaluations with monitoring and selected complementary evaluation approach to gain a full picture of performance. This book builds on a core set of teaching materials developed for the “Turning Promises to Evidence” workshops organized by the office of the Chief Economist for Human Development (HDNCE) in partnership with regional units and the Development Economics Research Group (DECRG) at the World Bank.







Media and Politics in Post-Authoritarian Mexico


Book Description

This volume presents an analytical and empirical overview of the array of issues that the Mexican media faces in the post-authoritarian age, which jointly explains how a partially accomplished democracy, its authoritarian inertias, and its unintended consequences hinder the democratic performance of the media. This is analyzed from three points of view: the stalemate Mexican media system and ineffective regulations, the conditions of risk and insecurity of the journalists on the field, and the limits of freedom of expression, political substance, and inclusiveness of media content. A binational effort, with research from US and Mexican authors, a wide analytic perspective is provided on the macro, meso, and micro levels, allowing for a deep conceptual richness and a comprehensive understanding of the Mexican case. With leading researchers in the field, the volume revolves around the problems of the media in post-authoritarian democracies. By answering the questions of how and why the Mexican media has not fully democratized, the works encompassed here can resonate with and are relevant to other post-authoritarian countries and academic disciplines.




Routledge Handbook of Political Advertising


Book Description

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries




La evaluación de impacto en la práctica, Segunda edición


Book Description

La segunda edición del libro “Evaluación de impacto en la práctica†? es una introducción completa y accesible al mundo de las evaluaciones de impacto para los formuladores de políticas públicas y los profesionales del desarrollo. Publicado por primera vez en 2011, este libro ha sido utilizado ampliamente por las comunidades académicas y del desarrollo. El libro incorpora ejemplos de la vida real para introducir guías prácticas para el diseño y la implementación de evaluaciones de impacto. Los lectores podrán tener un conocimiento sólido sobre evaluaciones de impacto y las mejores formas de utilizarlas para diseñar políticas y programas basados en evidencia rigurosa. La versión actualizada cubre las técnicas más novedosas de evaluación de programas e incluye consejos prácticos, así como un conjunto ampliado de ejemplos y estudios de casos provenientes de problemáticas de desarrollo recientes. También incluye un nuevo material sobre la ética de la investigación y asociaciones para llevar a cabo evaluaciones de impacto. El libro está dividido en cuatro secciones: en la primera parte se analiza qué evaluar y por qué; en la segunda parte se presentan los principales métodos de evaluación de impacto; la parte tres aborda el tema de cómo administrar las evaluaciones de impacto; en la parte cuatro se revisa la etapa de muestreo de las evaluaciones de impacto y la recolección de datos. Además, los estudios de casos ilustran diferentes aplicaciones de las evaluaciones de impacto. El libro contiene enlaces a material instruccional complementario disponible en línea, incluyendo un caso aplicado, así como preguntas y respuestas. La segunda edición actualizada será un recurso valioso para la comunidad internacional del desarrollo, universidades, y aquellos formuladores de políticas públicas que buscan contar con una mejor evidencia en torno a lo que funciona en el mundo del desarrollo.





Book Description




Gobierno Abierto: Un análisis de su adopción en los Gobiernos Locales desde las Políticas Públicas


Book Description

El uso masificado de las nuevas tecnologías y la progresiva democratización de Internet han supuesto múltiples transformaciones de la realidad social en los últimos años. Los gobiernos están intentando brindar respuestas a las nuevas formas de interacción social presentes en el panorama cotidiano. Dentro de este esfuerzo, la incorporación de estrategias tecnológicas que permitan diseñar modelos alternativos de gestión pública surgen como una necesidad.En este contexto de configuración de nuevas estrategias de gestión pública se ha producido el surgimiento de un nuevo modelo que ha despertado la atención de académicos, funcionarios públicos y sociedad civil: el Gobierno Abierto (GA). Este modelo emergente propone reinventar la forma de gobernar introduciendo elementos que combinan el uso de nuevas tecnologías y fortalecen los valores democráticos.