Elephant Skull


Book Description




American Art Auction Catalogues 1785-1942


Book Description

Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.




Buyology


Book Description

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.







The History of Science and Technology


Book Description

In this age of genetic engineering and global warming, it is more important than ever to understand the history and current trends of science and technology. With so much information out there, though, it's hard to know where to start. That's where The History of Science and Technology -- the most comprehensive and up-to-date chronology of its kind -- comes in. From the first stone tools to the first robot surgery, this easy-to-read, handy reference book offers more than seven thousand concise entries organized within ten major historical periods and categorized by subject, such as archaeology, biology, computers, food and agriculture, medicine and health, materials, and transportation. You can follow the world's scientific and technological feats forward or backward, year by year, and subject by subject. Under 8400 BCE Construction, you will discover that the oldest known wall was built in Jericho. Jump to 1454 Communication and you will learn about Johann Gutenberg's invention of movable type. Take an even larger leap to 2002 Computers and find out about the invention of the Earth Simulator, a Japanese supercomputer. The History of Science and Technology answers all the what, when, why, and how questions about our world's greatest discoveries and inventions: How are bridges built? When were bifocal eyeglasses invented and by whom? What medical discovery led to the introduction of sterilization, vaccines, and antibiotics? What is the PCR (polymerase chain reaction) process, and why is it one of the pillars of the biotechnology revolution? Not only can you discover how our world came to be and how it works, but with cross-referenced entries you can also trace many intricate and exciting connections across time. Highly browsable yet richly detailed, expertly researched and indexed, The History of Science and Technology is the perfect desktop reference for both the science novice and the technologically advanced reader alike.




The Storyteller's Thesaurus


Book Description

Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:







The Sale of Works of Art


Book Description

Relationship betwen money and art and a general survey of the international art market.




English and Continental Furniture


Book Description

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.