BIG Ideas to BIG Results


Book Description

Why do most corporations fail to achieve breakthrough performance? They make things too complex. They clutter it with jargon and confusion. They dither on the launch pad. They hire too many consultants, chase after too many fads. It doesn’t have to be that complicated. Whatever your goal, whatever your role, Michael T. Kanazawa and Robert H. Miles introduce a simple, practical, 100% results- driven approach that works. Drawing on their experience working with hundreds of senior executives, they show how to align your organization behind just a few core initiatives; bias your people toward speed; create leaders at every level; and achieve traction and accountability in all facets of execution. You’ll learn how to engage people instead of frustrating them, and harness their energy instead of wasting it. Whether you’re executing a new initiative, entering a new market, or attempting to transform your entire enterprise, this book will help you find the right path, clear the obstacles, and get there—surely and quickly. Today’s companies recognize that they must constantly improve at every level, from frontline customer-facing functions to enterprise-wide strategy. They must execute bold new strategic initiatives more effectively... integrate and align acquisitions more quickly...and accelerate and sustain growth in the face of unprecedented competition. But wherever business transformation and breakthrough performance must occur, many of the challenges are the same. Now, there’s a breakthrough methodology for overcoming these challenges. In BIG Ideas to BIG Results, Michael T. Kanazawa and Robert H. Miles introduce the Accelerated Corporate Transformation (ACT) methodology: A simple, no-nonsense process that is grounded in reality, inclusive of people, and 100% results-oriented. Drawing on over twenty years refining and applying ACT, initially at Harvard Business School and then in leading enterprises, Kanazawa and Miles identify crucial steps to success, as well as practical solutions to the inevitable roadblocks you’ll face. Their #1 insight: Many obstacles stem from managers making situations and decisions more complex than they really are, and taking too much time to get ready. ACT strips away complexity and indecision, helping you move far more rapidly and predictably from strategy development through execution. Designed by leaders for leaders, this book will help you execute more rapidly and lead more effectively, to achieve breakthrough performance at any level, in any function, in any organization. Step-by-step, leader-driven techniques that work–simply and quickly Business transformation and breakthrough performance without the confusion and complexity What leaders must know–and do–to succeed Making it happen from the inside out–without hordes of consultants Conquer “corporate gridlock” at last Stay focused on what really matters, instead of bouncing from one initiative to the next Rapidly engage the full organization... ...to power up leadership at every level www.bigideastobigresults.com




Safe Senior Drivers


Book Description

The post-World War II generation, the Baby Boomers, are beginning to retire at a time when U.S. life expectancy has never been higher. As a result, the population of senior drivers is exploding, a phenomenon that will create potentially massive problems for our traffic planners, highway safety engineers, and healthcare providers, as more and more Americans in their 70s, 80s, and even 90s continue to ply the roadways. Safe Senior Drivers is a unique, invaluable tool for keeping yourself—and your aging parent—as safe as possible on the roads. Packed with useful information and references, this guide is the clearest, most comprehensive resource available on what indeed is a critical time in the life of everyone who intends to stay behind the wheel and function well in today's driving environment.




Key Ideas in Psychology


Book Description

`This would be an excellent companion to an A-level or first year degree course or indeed anyone with an interest in psychology. The book aims to `tell people what psychology is about' and it does this in an extremely well structured and accessible fashion. It gives a good introduction to severaldifferent elements of the study of psychology and provides further reading for those wishing to gain a deeper understanding. As each chapter can be read alone it is also a useful reference tool to provide explanations of subjects and quick overviews of areas. Each chapter is written in a balanced way and allows the reader room for reflection.' -Journal of Critical Psychology, Counselling & Psychotherapy `It is truly very difficult to describe books such as this, which through the use of clear and simple language achieve accessibility for those interested as long as they take account of the scientific style of the psychological terminology so well defined throughout its chapters... As if this were not enough, at the end of every chapter the author presents us with a selection of fundamental books so that if we wish we can further our knowledge of each subject.' - European Journal of Psychiatry `This is an excellent book, and for anyone who is not a psychologist but would like to understand the basic concepts within its different fields, is difficult to better, given its size. The text is lucid, readable and provides both a good selection of references and some judiciously chosen further reading. The author consistently introduces the major concepts of each subject, and then goes onto discuss the recent developments in each field. The chapter on Biopsychology not only discusses the biological basis of nerve function but discusses sleep and the mind-body relationship in a cogent and helpful way to those needing a quick basis for further reading. The lack of illustrations anywhere in the text coming in the chapter on statistics. Having said that, the text itself reads in such a way - even the statistics chapter - that these are almost rendered unnecessary. A book like this is difficult to write, because no matter why is selected, someone will complain that there are gaps, but these are understandable. It would have been extremely helpful to have health psychology treated in the same way that the author treats other subjects, but given the plethora of texts on health psychology available these days, it's hardly surprising the author didn't cover this topic, and this is rather a grudging complaint. The publisher is providing a solid and growing range of titles, and the present author himself has authored a number of other texts which are of value to more specialised audiences. This book is ideal for professionals with little or no grounding in psychology, or those new to the subject, who need to know something about the field and its concepts. Excellent as an A Level background text or for other readers wanting to update their knowledge, this book should find a wide readership.' - Journal of the Royal Society for the Promotion of Health This accessible book has a simple aim - to tell people what psychology is about. It presents a review of the key areas of the subject as it is traditionally taught, and provides the reader with an introduction to important concepts and findings within each of these. Armed with the information in this book, the reader should be able at least to make sense of most psychological topics. At the end of each chapter is a set of suggested further readings which will enable a more detailed exploration of the particular topic under discussion to be made. The book will be of interest to two groups of readers. The first comprises people who are new to the subject and simply want to know what psychology is. The second consists of those who want a general guide to an area but who wish to make up their minds on the details for themselves. Hence the basic information and arguments are explained, but details are not elaborated.







Key Ideas for a Contemporary Psychoanalysis


Book Description

André Green attempts the complex task of identifying and examining the key ideas for a contemporary psychoanalytic practice. This undertaking is motivated both by the need for an outline of the evolution of psychoanalysis since Freud's death, and by the hope of tackling the fragmentation which has led to the current 'crisis of psychoanalysis'. In three sections covering the theoretical and practical aspects of psychoanalysis, and analysing the current state of the field, André Green provides a stimulating overview of the principal concepts that have guided his work. Subjects covered include: Transference and countertransference Psychoanalysis and Psychotherapy: modalities and results Language-speech-discourse in psychoanalysis Recognition of the unconscious This unique contemporary perspective on the psychoanalytic enterprise will fascinate all those with an interest in the problems that face the field and the opportunities for its future development.




Sorry Spock, Emotions Drive Business


Book Description

Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?” Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.




Five Big Ideas


Book Description

Outstanding leadership in a professional learning community requires practice and patience. Simply trying harder will not yield results; leaders must proactively train to get better at the skills that matter. This book offers a framework to focus time, energy, and effort on five key disciplines. Included are reflection exercises to help readers find their own path toward effective PLC leadership.




Big Ideas for Young Thinkers


Book Description

Explore 20 of the biggest questions of our day. This book teaches children to think critically in a world which needs young thinkers.




Advertising Account Planning


Book Description

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.




Ideas, Institutions, and Interests


Book Description

Canada’s thirteen provinces and territories are significant actors in Canadian society, directly shaping cultural, political, and economic domains. Regions also play a key role in creating diversity within innovative activity. The role of provinces and territories in setting science, technology, and innovation policy is, however, notably underexplored. Ideas, Institutions, and Interests examines each province and territory to offer real-world insights into the complexity and opportunities of regionally differentiated innovation policy in a pan-continental system. Contributing scholars detail the distinctive ways in which provinces and territories articulate ideas and interests through their institutions, programs, and policies. Many of the contributing authors have engaged first-hand with either micro- or macro-level policy innovation and are innovation leaders in their own right, providing invaluable perspectives on the topic. Exploring the vital role of provinces in the last thirty years of science, technology, and innovation policy development and implementation, Ideas, Institutions, and Interests is an insightful book that places innovation policy in the context of multilevel governance.