Book Description

This Trainer's Guide takes trainers step by step through the setting up of a 40-hour course using the materials in the book to improve Your Business Basics. Few publications are simple and clear enough to be easily understood by people who have not been exposed to business training, and yet still communicate the basic management skills required by entrepreneurs to run small businesses successfully. Improve Your Business Basics attempts to fill that gap. The underlying idea that improvements originate from active and creative thinking by entrepreneurs themselves is developed in the book to encourage and motivate entrepreneurs to improve their businesses. It forms an integral part of the Start and Improve Your Business (SIYB) programme which, in turn, is part of the ILO's International Small Enterprise Programme. The SIYB programme has been designed to provide a sustainable and cost-effective method of reaching substantial numbers of small-scale entrepreneurs and provide them with the practical management skills needed for profitablity in a competitive environment. The SIYB programme provides individuals and institutions with a comprehensive and inter-related set of training materials. Aimed at a variety of target groups, it deals with various topics related to small-enterprise development such as training, business counseling, monitoring and evaluation, and networking. Small-enterprise development institutions in more than 70 countries have used the SIYB programme. The new international edition draws on more than a decade of operational experience.