Pure and Applied Science Books, 1876-1982


Book Description

Over 220,000 entries representing some 56,000 Library of Congress subject headings. Covers all disciplines of science and technology, e.g., engineering, agriculture, and domestic arts. Also contains at least 5000 titles published before 1876. Has many applications in libraries, information centers, and other organizations concerned with scientific and technological literature. Subject index contains main listing of entries. Each entry gives cataloging as prepared by the Library of Congress. Author/title indexes.













Buyology


Book Description

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.




Sleight


Book Description

Sisters Lark and Clef have spent their lives honing their bodies for sleight, an interdisciplinary art form that combines elements of dance, architecture, acrobatics, and spoken word. After being estranged for several years, the sisters are reunited by a deceptive and ambitious sleight troupe director named West who needs the sisters' opposing approaches to the form--Lark is tormented and fragile, but a prodigy; Clef is driven to excel, but lacks the spark of artistic genius. When a disturbing mass murder makes national headlines, West seizes on the event as inspiration for his new performance, one that threatens to destroy the very artists performing it. In language that is at once unsettling and hypnotic, Sleight explores ideas of performance, gender, and family to ask the question: what is the role of art in the face of unthinkable tragedy? Kirsten Kaschock has earned degrees from Yale University, the University of Iowa, Syracuse University, and the University of Georgia. The author of two collections of poetry, Unfathoms and A Beautiful Name for a Girl, she resides in Philadelphia, Pennsylvania, where she is currently a doctoral fellow in dance at Temple University.




Textile Engineering


Book Description

As the textile industry is growing, many new textile intuitions are being established to provide quality textile education. This introductory-level textbook is geared towards them. This book will provide all necessary information from fibers to fabrics, dyeing/printing, and their conversion to clothing. This new update edition includes a study of environmental issues, sustainability and life-cycle analysis.




Pre-Code Hollywood


Book Description

Pre-Code Hollywood explores the fascinating period in American motion picture history from 1930 to 1934 when the commandments of the Production Code Administration were violated with impunity in a series of wildly unconventional films—a time when censorship was lax and Hollywood made the most of it. Though more unbridled, salacious, subversive, and just plain bizarre than what came afterwards, the films of the period do indeed have the look of Hollywood cinema—but the moral terrain is so off-kilter that they seem imported from a parallel universe. In a sense, Doherty avers, the films of pre-Code Hollywood are from another universe. They lay bare what Hollywood under the Production Code attempted to cover up and push offscreen: sexual liaisons unsanctified by the laws of God or man, marriage ridiculed and redefined, ethnic lines crossed and racial barriers ignored, economic injustice exposed and political corruption assumed, vice unpunished and virtue unrewarded—in sum, pretty much the raw stuff of American culture, unvarnished and unveiled. No other book has yet sought to interpret the films and film-related meanings of the pre-Code era—what defined the period, why it ended, and what its relationship was to the country as a whole during the darkest years of the Great Depression... and afterward.




Textiles and Apparel


Book Description




UK Standard Industrial Classification of Economic Activities 2007


Book Description

A clear and logical aid to the revised coding of industrial activities for the United Kingdom in accordance with European regulations, introduced in 2008. This volume contains a hierarchical classification of all industrial activities. Also available: Index to the UK Standard Industrial Classification of Economic Activities 2007.