Marketing and Economic Development


Book Description

The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.










The Marketing Challenge


Book Description




Retailing Environments in Developing Countries


Book Description

Containing a broad cross section of case studies, this volume explores some of the factors which explain the variety of retail structures and modes of consumer behaviour that characterise retailing in developing countries.







Foreign Agricultural Economic Report


Book Description