International Marketing


Book Description

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.




Congressional Record


Book Description




Call Centers and the Global Division of Labor


Book Description

Call centers have come, in the last three decades, to define the interaction between corporations, governments, and other institutions and their respective customers, citizens, and members. The offshoring and outsourcing of call center employment, part of the larger information technology and information-technology-enabled services sectors, continues to be a growing practice amongst governments and corporations in their attempts at controlling costs and providing new services. While incredible advances in technology have permitted the use of distant and "offshore" labor forces, the grander reshaping of an international political economy of communications has allowed for the acceleration of these processes. New and established labor unions have responded to these changes in the global regimes of work by seeking to organize call center workers. These efforts have been assisted by a range of forces, not least of which is the condition of work itself, but also attempts by global union federations to build a bridge between international unionism and local organizing campaigns in the Global South and Global North. Through an examination of trade union interventions in the call center industries located in Canada and India, this book contributes to research on post-industrial employment by using political economy as a juncture between development studies, the sociology of work, and labor studies.




Russian Multinationals


Book Description

Russian multinationals are playing an increasingly important role in the world economy, particularly in some key sectors such as oil, gas and metallurgy. At the same time, Russian multinationals differ in many respects from multinationals from other countries in that they often receive special treatment from the Russian government, and, because of past experiences, international investors are often reluctant to invest in them. This book presents a comprehensive overview of Russian multinationals. It discusses the rise of Russian multinationals, examines Russian multinationals' activities in key sectors, analyses the relationship between Russian multinationals and the Russian government and between Russian multinationals and international investors, and concludes by assessing how Russian multinationals are likely to develop in future.




The World Factbook


Book Description




Technology, Policy, and Inclusion


Book Description

Technology, Policy, and Inclusion looks at the intersections between public policy and technology in India. It explores the barriers in instituting effective governance and development and examines how these can be mitigated through technological interventions in developing countries. Increased digitisation of the economy has added to the development challenges in India and issues such as exclusion and social inequality. This volume stresses the need for governments to leverage technology to bring more vulnerable and marginalised groups into the fold of financial and social inclusion. It also focuses on the importance of regulation for a responsible integration of technologies and minimising risks. The book includes examples and case studies from different areas including management of the COVID-19 pandemic through digital means, real estate digital infrastructure, digital census, e-markets for farmers, and government interventions that use technology to deliver financial services in remote areas of the country. It also outlines various solutions for fostering equity and socio-economic development. Part of the Innovations, Practice and the Future of Public Policy in India series, this volume will be of interest to students and researchers of public policy, political science, development studies, and sociology as well as policy professionals and technocrats. This book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons (CC-BY-NC-ND) 4.0 license.




Network neutrality


Book Description

This electronic version has been made available under a Creative Commons (BY-NC) open access license. Net neutrality is the most contested Internet access policy of our time. This book offers an in-depth explanation of the concept, addressing its history since 1999, its engineering, the policy challenges it represents and its legislation and regulation. Various case studies are presented, including Specialized Services and Content Delivery Networks for video over the Internet, and the book goes on to examine the future of net neutrality battles in Europe, the United States and developing countries, as well as offering co-regulatory solutions based on FRAND and non-exclusivity. It will be a must-read for researchers and advocates in the net neutrality debate, as well as those interested in the context of communications regulation, law and economic regulation, human rights discourse and policy, and the impact of science and engineering on policy and governance.




The World Factbook 2012-13


Book Description

In general, information available as of May 1, 2012 was used in the preparation of this edition. Provides brief information on the geography, people, government, economy, communications, and defense of countries and regions around the world. Contains information on international organizations. Designed to meet the specific requirements of United States Government Officials in style, format, coverage, and content. Includes 4 unattached maps, dated June 2012 and October 2012. The October 2012 map is of the world oceans.




China-Saudi Arabia Relations, 1990-2012


Book Description

This book focuses on the relationship established between China, the world’s second largest economy, and Saudi Arabia, the world’s top oil exporter. Due to Saudi Arabia’s dominance of the world oil market, China is increasingly focusing its attention on the Saudi Arabia as a reliable oil supplier while Saudi Arabia sees China as an enormous potential market and strategic trade partner. It investigates both countries’ motives for establishing a strategic relationship and outlines the potential for successful co-operation between them. It then goes on to address the wider implications for the United States in the Middle East.