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Industry Influencer

Author : Dr. Glenn Vo

Publisher : Morgan James Publishing

Page : 130 pages

File Size : 38,62 MB

Release : 2021-08-10

Category : Business & Economics

ISBN : 1631954822

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Book Description

Written by an expert on the new age of Internet networking and a practicing dentist who owns a multi-million-dollar Texas practice, Industry Influencer helps readers unlock “Triangle of Genius” to turn side hustles into lucrative and meaningful online engagements. Dr. Glenn Vo delivers a unique twist on traditional business advice, empowering readers to find their “Triangle of Genius” as a way to connect with the nearly 4 billion people on social media. Consumers are buying products and making choices on Facebook, Instagram, LinkedIn and their equivalents in nanoseconds. Every 24 hours, a million more people join this tremendous force. Industry Influencer is highly appealing to business owners and entrepreneurs who have found themselves struggling to catch up with the relentless pace of industry influence. They’ve spent countless dollars on hiring outside agencies. They’re looking for a foothold in this exciting, but rocky, new world. Now, Industry Influencer teaches them how to have more fun and make more money while sharing their passions with up to 4 billion people.



The Influencer Industry

Author : Emily Hund

Publisher : Princeton University Press

Page : 232 pages

File Size : 49,84 MB

Release : 2023-02-14

Category : Social Science

ISBN : 0691234078

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Book Description

A critical history of the social media influencer’s rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as “real” are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.



Winfluence

Author : Jason Falls

Publisher : Entrepreneur Press

Page : 163 pages

File Size : 34,69 MB

Release : 2021-02-23

Category : Business & Economics

ISBN : 1613084471

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Book Description

Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.



Kanye West

Author : Alicia Klepeis

Publisher : Essenial Library

Page : 0 pages

File Size : 47,35 MB

Release : 2017-12-15

Category : Juvenile works

ISBN : 9781532113307

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Book Description

This biography highlights the life and accomplishments of Kanye West. Readers learn about West's early life, inspiration to pursue music, and successes as a hip-hop artist. With striking photographs and sidebars, the book explores West's relationship with his mom, his striking self-confidence, and groundbreaking music videos. Features include a timeline, glossary, references, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.



Author :

Publisher : Smocot Ionut Mihai

Page : 90 pages

File Size : 38,40 MB

Release :

Category :

ISBN :

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Book Description



Influencer Marketing

Author : Duncan Brown

Publisher : Routledge

Page : 252 pages

File Size : 42,38 MB

Release : 2008

Category : Business & Economics

ISBN : 0750686006

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Book Description

For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.



Marketing Terminologies: Digital, E-commerce, Influencer, and Email Marketing Terms

Author : Chetan Singh

Publisher : Chetan Singh

Page : 712 pages

File Size : 22,91 MB

Release : 2023-08-17

Category : Business & Economics

ISBN :

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Book Description

In today's rapidly evolving business landscape, understanding the language of marketing is essential for success. 'Marketing Terminologies: Digital, E-commerce, Market Research, Public Relations, Influencer, and Email Marketing Terms' book is your ultimate guide to navigating the complex world of marketing terminologies. Whether you're new to the field or a seasoned professional, this book offers a clear and concise exploration of essential concepts. Delve into the realms of Digital Marketing, where you'll unravel the intricacies of online strategies and techniques. Dive into E-commerce terminology and discover the vocabulary that drives online shopping experiences. Gain insights into Market Research, exploring terminology that fuels data-driven decisions. Uncover the art of Public Relations as you grasp the terminology that shapes brand reputation and communication strategies. But that's not all. 'Marketing Terminologies: Digital, E-commerce, Market Research, Public Relations, Influencer, and Email Marketing Terms' goes beyond the basics, introducing you to the captivating world of Influencer Marketing. Explore the language that connects brands with influential personalities, forging authentic connections. And let's not forget the indispensable realm of Email Marketing, where you'll uncover the terminology behind engaging, targeted communication. This Marketing Terminology book equips entrepreneurs, marketers, and business enthusiasts with the tools to excel. Whether you're a business owner, marketer, or simply curious about the language that drives today's marketing landscape, this Marketing book is your gateway to proficiency. Sharpen your skills, expand your knowledge, and confidently navigate the dynamic world of marketing.



Women’s Empowerment Within the Tourism Industry

Author : Bayram, Gül Erkol

Publisher : IGI Global

Page : 636 pages

File Size : 39,57 MB

Release : 2023-08-01

Category : Business & Economics

ISBN : 1668484196

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Book Description

In recent decades, more women around the world have taken the opportunity to enter the market, join the workforce, and start their own entrepreneurial ventures. These changes have had a strong impact on market demographics. Particularly within the tourism industry, it is important to investigate the behavior, motivations, experiences, and needs of women as travelers, employees, and entrepreneurs. Women’s Empowerment Within the Tourism Industry offers a conversant and comprehensive overview of the themes and concepts of women as tourists, employees, and entrepreneurs in tourism. Providing interdisciplinary insights from leading international researchers and academicians, this book makes a critical contribution to the knowledge of women’s participation within the tourism industry. It discusses the nature of their work and ways in which tourism creates tension between the attitudes and conduct of tourists and the beliefs and behavior of local women. Covering topics such as consumer experience, gender studies, and women’s employment, this premier reference source is an excellent resource for business leaders and managers, entrepreneurs, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.



Influencers and Creators

Author : Robert V Kozinets

Publisher : SAGE

Page : 316 pages

File Size : 27,16 MB

Release : 2023-04-15

Category : Business & Economics

ISBN : 1529785979

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Book Description

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.



Strategic Management in Cement Industry

Author : Md Shafi Ahmed

Publisher : Notion Press

Page : 335 pages

File Size : 27,85 MB

Release : 2024-08-08

Category : Education

ISBN :

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Book Description

In the rapidly evolving landscape of the cement industry, strategic management has become crucial for organizations seeking to maintain a competitive edge and drive sustainable growth. This book is designed to serve as a comprehensive guide for professionals in middle management and above, who are tasked with steering their organizations through the complexities of modern business environments. Unlike introductory texts that focus on basic terminology and concepts, this book assumes a foundational understanding of strategic management principles. Instead, it delves deeply into the specific challenges, examples, case studies and opportunities unique to the cement industry. Aim is to provide actionable insights and practical frameworks that can be directly applied to real-world scenarios. The structure of this book is thoughtfully organized to cover all critical aspects of strategic management, from initial planning to implementation and ongoing monitoring. We explore the nuances of strategic decision-making within the context of the cement industry, offering a blend of theoretical perspectives and empirical evidence to support effective management practices.