Book Description

This is a digest version in English of the “Research for the Information and Media Society of Japan.” The original Japanese edition has diverse data and extensive analysis on media industries. And it has been published for more than 20 years. The booklet has been a must read for those in the media, advertising, the Internet and contents businesses and has earned the confidence of the industry. It has become a valuable data book as it contains the data on comics and animation genre, which are of high interest both at home and overseas. The Japanese edition compiles a wide range of fundamental data which is indispensable for industry analysis and has commentaries on the media industry by the Dentsu Innovation Institute. The English edition is reorganized from the Japanese edition and is released for the first time as an e-book. The book is made up of commentaries and data. The commentaries summarize Japan’s information media industry. The data part is divided into 17 fields. The statistical data in each field—newspapers, publishing, comics, broadcasting, telecommunications, films, animation, music, games and e-commerce among others—are introduced including 70 graphic charts. Dentsu Innovation Institute, the editor of the e-book, is a think-tank department of Japan’s largest advertising company, Dentsu Inc. Dentsu Innovation Institute mainly focuses on the media research. The themes are environmental changes of the media and audience as well as future outlook. It develops knowledge from a unique vantage point using its own methods, offering information and conducting advisory and consulting services to clients involved in the media industry.