Higher Education Marketing in Africa


Book Description

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector’s inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students’ choices and universities' marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across the continent.




New Trends in Liberal and Social Sciences


Book Description

The specialist, as we know it in the modern age, is a creation of modernity. Up until the modern age, scholars were known for their expertise in multiple areas. From Avicenna (Ibn-i Sina) and Hezarfen Ahmet Celebi to Leonardo da Vinci and Galileo, many medieval, Renaissance, and Enlightenment scholars were polymaths, mastering knowledge from several fields. The needs of the modern age created specialists focusing deeply on one field. At the convergence of postmodernism and the age of the Internet, social, cultural, and economic realities of increasingly diverse societies have created a new need for the revival of the polymath. Emerging globalization post-Cold War triggered rapid social change that cannot be explained from the perspective of a single discipline. This reality has recently increased the interest in interdisciplinary studies but established academic work that is focused on single disciplines still dominates the academic world and it offers limited opportunities for the publication of interdisciplinary studies. One of the aims of this book is to become one example for interdisciplinary work. It also aims to prepare the ground for the cultivation of scholars that can specialize in more areas on the long term. This book is made out of sixteen articles that bring together different disciplines such as educational sciences, law, linguistics, economics, culture, and sports. All articles passed the referee process. Bearing in mind that the book is the result of a multidisciplinary work, the respect towards each discipline is shown by leaving the referencing and methodology according to the common usage of the relevant discipline. Therefore, some authors have used the Chicago Manual of Style within their articles while others have used the APA system.







OECD Reviews of Tertiary Education Tertiary Education for the Knowledge Society Volume 1 and Volume 2


Book Description

Tertiary Education for the Knowledge Society provides a thorough international investigation of tertiary education policy across its many facets – governance, funding, quality assurance, equity, research and innovation, academic career, links to the labour market and internationalisation.




Cost-sharing and Accessibility in Higher Education: A Fairer Deal?


Book Description

The demand and the costs for higher education have risen steeply in recent years. The most common response worldwide has been some form of cost sharing: shifting per-student costs from governments and taxpayers to parents and students. This timely book provides a comprehensive discussion of the concepts and consequences of cost-sharing in higher education. It offers a comparative approach based on several national case-studies, and proposes alternatives to prevalent approaches.




Handbook of Research on Developments and Future Trends in Transnational Higher Education


Book Description

Higher education has embraced a period of increasingly rapid development due to the speed of technological advances, increased global competition, an ever more astute and savvier consumer base, and ethical planetary responsibilities. One such educational development is transnational education (TNE). The global pandemic has made TNE a timely topic because traditional international education, which relies on the mobility of staff and students, experienced unprecedented challenges, with borders closed and travel banned. This has presented the international education community with a unique opportunity to reassess the effectiveness and efficiency of transnational activities from a social, ethical, and environmental perspective. The Handbook of Research on Developments and Future Trends in Transnational Higher Education offers a perspective of what the future of TNE may look like, what models of TNE there are, its impact, and what institutions may have to do to be successful moving forward. Universities around the world are growing their TNE partnerships. This reference book explores the benefits TNE can offer universities, staff, and students, while increasing its global outlook and capabilities. It further provides concrete suggestions to readers considering this. Covering topics such as employability skill enhancement, formative assessment, and online higher education, this major reference work is an excellent resource for faculty and administrators of higher education, teacher educators, entrepreneurs, researchers, librarians, and academicians.










Envisioning Our Preferred Future


Book Description

Volume 8 of the series Creating the 21st-Century Academic Library is focused on new services, directions, job duties and responsibilities for librarians in academic libraries of the 21st century. Topics include research data management services, web services, improving web design for library interfaces, cooperative virtual reference services, directions on research in the 21st-century academic library, innovative uses of physical library spaces, uses of social media for disseminating scholarly research, information architecture and usability studies, the importance of special collections and archival collections, and lessons learned in digitization and digital projects planning and management. Data management services are highlighted in the context of a consortium of smaller liberal arts and regional institutions who share a common institutional repository. Survey research plays a role in a number of chapters. One provides insight into how academic libraries are currently approaching web services, web applications, and library websites. A second survey is used to explore the role of librarians as web designers, and provides detailed information related to job titles, job duties, time percentages related to duties, and other duties outside of web design. Comments of those surveyed are included and make interesting reading and a deeper understanding of this new function in libraries. More generally, is a survey study exploring how librarians feel about the changes that are currently happening within the profession, as well as how these changes have personally affected their job duties and their current job assignments. Case studies are include one that features QuestionPoint in the context of a cooperative virtual reference service; another shows how research and scholarship can be disseminated using social media tools such as blogs, Twitter, ResearchGate and Google Scholar, among others; a other studies explore the importance of user engagement and buy-in before moving forward on digitization; and one shows how information architecture and usability emerge from the redesign of a public library website and whose successful completion involves user surveying, focus groups, peer site reviews, needs analysis, and usability testing. Two chapters deal with the changing legal context: the importance and understanding of copyright and author rights in the 21st-century academic library, and the basics Family Educational Rights and Privacy Act (FERPA). It is hoped that this volume, and the series in general, will be a valuable and exciting addition to the discussions and planning surrounding the future directions, services, and careers in the 21st-century academic library.




Assessment in Student Affairs


Book Description

A practical, comprehensive manual for assessment design and implementation Assessment in Student Affairs, Second Edition offers a contemporary look at the foundational elements and practical application of assessment in student affairs. Higher education administration is increasingly called upon to demonstrate organizational effectiveness and engage in continuous improvement based on information generated through systematic inquiry. This book provides a thorough primer on all stages of the assessment process. From planning to reporting and beyond, you'll find valuable assessment strategies to help you produce meaningful information and improve your program. Combining and updating the thoroughness and practicality of Assessment in Student Affairs and Assessment Practice in Student Affairs, this new edition covers design of assessment projects, ethical practice, student learning outcomes, data collection and analysis methods, report writing, and strategies to implement change based on assessment results. Case studies demonstrate real-world application to help you clearly see how these ideas are used effectively every day, and end-of-chapter discussion questions stimulate deeper investigation and further thinking about the ideas discussed. The instructor resources will help you seamlessly integrate this new resource into existing graduate-level courses. Student affairs administrators understand the importance of assessment, but many can benefit from additional direction when it comes to designing and implementing evaluations that produce truly useful information. This book provides field-tested approaches to assessment, giving you a comprehensive how-to manual for demonstrating—and improving—the work you do every day. Build your own assessment to demonstrate organizational effectiveness Utilize quantitative and qualitative techniques and data Identify metrics and methods for measuring student learning Report and implement assessment findings effectively Accountability and effectiveness are the hallmarks of higher education administration today, and they are becoming the metrics by which programs and services are evaluated. Strong assessment skills have never been more important. Assessment in Student Affairs gives you the knowledge base and skill set you need to shine a spotlight on what you and your organization are able to achieve.