Information Systems for Modern Management


Book Description

Textbook on management information systems - covers behavioural and theoretical aspects of modern business organization, systems design and analysis, computer-based information retrieval systems for decision making purposes, communication, the use of models and simulation, programme planning and budgeting, the equipment necessary, evaluation, future trends, etc., and includes several case studies of existing systems. Diagrams and references.




Modern Management based on Big Data I


Book Description

The management of any modern organisation involves data, but the volume of information has become almost impossible for even the most up-to-date computer system to handle. Fortunately, big-data technologies are now enabling new ways of dealing with the flood of information, making an approximate solution possible in a reasonable time-frame, as an alternative to waiting for an exact result taking much longer. This book contains the 17 papers presented at the inaugural conference of the new series: Modern Management based on Big Data (MMBD 2020). The conference was originally scheduled to be held in Beijing, China, but due to measures to prevent the spread of the COVID-19 pandemic, the conference was held online from 18-21 October 2020. As its name suggests, the conference covers the connected aspects of Big Data and Modern Management, and the 17 papers included here, accepted from a total of 68 submissions, cover topics including data capture and storage; search, sharing and analytics; data visualization; machine learning algorithms for big data; distributed file systems and databases; management strategy and decision making; manufacturing and logistics systems; total quality management; management information systems; human factor engineering; and human resources. Providing an overview of current developments in modern management based on Big Data, the book will be of interest to all those working in the field.




Handbook of Management Information Systems


Book Description

This reference text explains the Internet and other global systems, the principles of system design and total quality management, strategic tools and technologies, and some emerging technologies of the late 1990s. Key terms lists, chapter outlines and review questions are included.




Management Information Systems


Book Description

Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.




Handbook of Research on Contemporary Theoretical Models in Information Systems


Book Description

"This book provides a comprehensive understanding and coverage of the various theories, models and related research approaches used within IS research"--Provided by publisher.




Modern Information Systems


Book Description

The development of modern information systems is a demanding task. New technologies and tools are designed, implemented and presented in the market on a daily bases. User needs change dramatically fast and the IT industry copes to reach the level of efficiency and adaptability for its systems in order to be competitive and up-to-date. Thus, the realization of modern information systems with great characteristics and functionalities implemented for specific areas of interest is a fact of our modern and demanding digital society and this is the main scope of this book. Therefore, this book aims to present a number of innovative and recently developed information systems. It is titled "Modern Information Systems" and includes 8 chapters. This book may assist researchers on studying the innovative functions of modern systems in various areas like health, telematics, knowledge management, etc. It can also assist young students in capturing the new research tendencies of the information systems' development.




Information Systems Reengineering for Modern Business Systems


Book Description

"This book covers different techniques that could be used in industry in order to reengineer business processes and legacy systems into more flexible systems capable of supporting modern trends such as Enterprise Resource Planning (ERP), supply chain management systems and e-commerce"--Provided by publisher.




Knowledge Engineering for Modern Information Systems


Book Description

Knowledge Engineering (KE) is a field within artificial intelligence that develops knowledgebased systems. KE is the process of imitating how a human expert in a specific domain would act and take decisions. It contains large amounts of knowledge, like metadata and information about a data object that describes characteristics such as content, quality, and format, structure and processes. Such systems are computer programs that are the basis of how a decision is made or a conclusion is reached. It is having all the rules and reasoning mechanisms to provide solutions to real-world problems. This book presents an extensive collection of the recent findings and innovative research in the information system and KE domain. Highlighting the challenges and difficulties in implementing these approaches, this book is a critical reference source for academicians, professionals, engineers, technology designers, analysts, undergraduate and postgraduate students in computing science and related disciplines such as Information systems, Knowledge Engineering, Intelligent Systems, Artifi cial Intelligence, Cognitive Neuro - science, and Robotics. In addition, anyone who is interested or involved in sophisticated information systems and knowledge engineering developments will find this book a valuable source of ideas and guidance.




The New Rules of Marketing and PR


Book Description

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.