Infosystems


Book Description




Cybermarketing


Book Description

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.




FCC Record


Book Description




The USENET Book


Book Description

Newsgroups cover a wide range of subjects and attract people throughout the world to exchanger opinions and engage in electronic debates. This book focuses on every aspect of USENET discussion groups - finding, subscribing and contributing - and explains how to avoid making netiquette blunders. It also explains how to navigate the newsgroups to find useful information. An encylopaedic section fully describes the focus, mission and character of nearly 800 useful newsgroups.




The HTML Sourcebook


Book Description

Much more than a tutorial, this sourcebook contains a comprehensive description of HTML commands, techniques, and tools necessary to create professional-quality Web page documents. Includes complete coverage of HTML 3.0 the Common Gateway Interface (CGI) Standard, experimental HTML features such as Netscape extensions, and Web document design. (Communications/Networking)




Usenet


Book Description

A thorough, easy-to-understand, non-technical introduction to the USENET--an important and exciting part of the information superhighway. Fristrup introduces the novice to the concept of electronic information exchange via USENET newsgroups--showing how conversations are organized and distributed, the dynamics of discussions, and basic terminology. Includes a listing of established newsgroups and five hours FREE access time to USENET.







CIO


Book Description




Spinning the Web


Book Description

Most books on the Internet describe it from the user's end. This one, however, is unique in its focus on serving information on the World Wide Web. It presents everything from the basics to advanced techniques and will thus prove invaluable to site administrators and developers. The author - an expert developer and researcher at UCSD - covers such topics as HTML 3.0, serving documents, interfaces, WWW utilities and browsers such as Netscape. Fisher also includes an introduction to programming with JAVA and JAVA script, as well as the complete VRML 1.0 specification. With tie-ins to Springer's Web site, featuring a bulletin board for the latest information online.




Transactions on Rough Sets XI


Book Description

Volume XI of the Transactions on Rough Sets (TRS) provides evidence of f- ther growth in the rough set landscape, both in terms of its foundations and applications. This volume provides further evidence of the number of research streams that were either directly or indirectly initiated by the seminal work on rough 1 sets by Zdzis law Pawlak (1926-2006) . Evidence of the growth of various rough 2 set-based research streams can be found in the rough set database . Thisvolumecontainsarticlesintroducingadvancesinthefoundationsand- plicationsofroughsets.These advancesinclude: calculusofattribute-value pairs useful in mining numerical data, de?nability and coalescence of approximations, variable consistency generalization approach to bagging controlled by measures of consistency, classical and dominance-based rough sets in the search for genes, judgementaboutsatis?abilityunderincompleteinformation,irreducibledescr- tive sets of attributes for information systems useful in the design of concurrent data models, computational theory of perceptions (CTP) and its characteristics and the relation with fuzzy-granulation, methods and algorithms of the Net- TRS system, a recursive version of the apriori algorithm designed for parallel processing, and decision table reduction method based on fuzzy rough sets. Theeditorsandauthorsofthisvolumeextendtheirgratitudetothereviewers of articles in this volume, Alfred Hofmann, Ursula Barth, Christine Reiss and the LNCS sta? at Springer for their support in making this volume of the TRS possible.