Author : Nick Romer
Publisher : John Wiley & Sons
Page : 164 pages
File Size : 38,25 MB
Release : 2010-12-17
Category : Business & Economics
ISBN : 1118039459
Make Millions Selling on QVC is more than just a guide to getting you and your products in front of millions of potential customers; it’s an inside look at how the largest television retailer in the world operates. The information and advice found throughout these pages will give you a distinct edge in this competitive business and allow you to exceed your professional expectations and enjoy the success you deserve.
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 11,12 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Brad SCHEPP
Publisher : AMACOM Div American Mgmt Assn
Page : 322 pages
File Size : 49,89 MB
Release : 2009-03-25
Category : Business & Economics
ISBN : 0814410464
There is a new phenomenon hitting the world of the Internet marketplace. PowerSellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion—sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endless—Amazon now sells products in more than 40 categories and is the web’s number one retailer with more than 81 million customers. As the authors of the popular book eBay PowerSeller Secrets, Debra and Brad Schepp are experts at making big money selling products on the web. Now, in Amazon Top Seller Secrets, they show readers why Amazon is the marketplace that will bring them more cash and more customers. Sellers will discover everything they need to: • navigate the Amazon marketplace • set the right price for merchandise • drive more traffic to their product pages • achieve consistently high feedback ratings • become an Amazon Pro Merchant • open more than one Amazon WebStore • source the best products • and more With this priceless advice, readers can increase their profits and build their business without constraints and without all the hassles.
Author :
Publisher :
Page : 838 pages
File Size : 27,49 MB
Release : 2003
Category : American literature
ISBN :
Author : Brad Schepp
Publisher : McGraw Hill Professional
Page : 417 pages
File Size : 31,77 MB
Release : 2007-12-12
Category : Business & Economics
ISBN : 0071762485
Join the ranks of top eBay sellers with even more insider tips! Are you ready to take your eBay selling to the next level? This beyond-the-basics guide reveals the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers. Now it's your turn to start earning up to $150,000 per month through your eBay business! The Second Edition of eBay PowerSeller Secrets is packed with up-to-date guidance in effectively running a eBay store, selling and shipping internationally, finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, and much more. [Sidebar] NEW! Covers eBay Express, eBay's Marketplace Research reports, ProStores, Skype, eMail Marketing, and even selling through Amazon and your own website. Plus, checklists to help you stay on track! Learn from hundreds of PowerSellers just what it takes to succeed on eBay: Determine what sells best on eBay, when it sells, and why Develop listings that create high traffic and product demand Handle end-of-sale payments and protect yourself from fraud and loss Manage listings, inventories, and communications Track incidentals, deductions, expenses, and other tax-related items Automate to ease processes such as creating and posting listings, managing feedback, e-mail, and shipping Use Blogs and eBay Guides and Reviews to drive traffic to your listings Make big money through eBay's Affiliates program
Author : Ann Handley
Publisher : John Wiley & Sons
Page : 238 pages
File Size : 27,37 MB
Release : 2010-11-11
Category : Business & Economics
ISBN : 0470948728
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author : John Lovett
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 21,57 MB
Release : 2011-07-07
Category : Computers
ISBN : 1118149017
Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.
Author : John Seabrook
Publisher : W. W. Norton & Company
Page : 292 pages
File Size : 23,99 MB
Release : 2015-10-05
Category : Music
ISBN : 0393241939
"An utterly satisfying examination of the business of popular music." —Nathaniel Rich, The Atlantic There’s a reason today’s ubiquitous pop hits are so hard to ignore—they’re designed that way. The Song Machine goes behind the scenes to offer an insider’s look at the global hit factories manufacturing the songs that have everyone hooked. Full of vivid, unexpected characters—alongside industry heavy-hitters like Katy Perry, Rihanna, Max Martin, and Ester Dean—this fascinating journey into the strange world of pop music reveals how a new approach to crafting smash hits is transforming marketing, technology, and even listeners’ brains. You’ll never think about music the same way again. A Wall Street Journal Best Business Book
Author :
Publisher :
Page : 3214 pages
File Size : 44,88 MB
Release : 2007
Category : Audiobooks
ISBN :
Author : Editors of Reader's Digest
Publisher : Trusted Media Brands
Page : 0 pages
File Size : 50,48 MB
Release : 2014-03-06
Category : Reference
ISBN : 9781621451419
From the widely popular Reader's Digest column more than 1,000 trade secrets, professional tips, juicy secrets, and insider perspectives to save money and time, get better service, and avoid being scammed. Every month, Reader’s Digest asks selected experts from a different profession to spill their secrets. Readers walk a mile in their shoes and see things that are enlightening, horrifying, and give them a whole new perspective on the people they trust with their food, health, family, money, and home. They walk away with the keys to awesome backdoor deals, insider knowledge that saves them tons of money, and invaluable advice for getting better service anywhere they go. Now, for the first time ever, this wisdom has been collected into one comprehensive volume, complete with updates, all new interviews, and tons of additional secrets that have never appeared before. The result is more than 1,300 eye-opening tips on everything from sweet-talking a car salesman to getting free drinks from the bartender to making sure you get the right medication from your pharmacist. You will learn the best ways to care for YOUR HOME, from real estate agents, contractors, plumbers, and even burglars. From the butcher, to the grocer to the pizza delivery guy, find out how to make sure YOUR FOOD is fresh (never gross) and high quality at low prices. Make sure YOUR HEALTH gets the attention it deserves with advice from all corners of the medical world—from the dentist, to the ER, to the gym, and far beyond. Teachers, nannies, marriage counselors, wedding planners and even mall Santas tell you how to help YOUR FAMILY get the best things in life and never fall into the clutches of swindlers. Make sure YOUR MONEY is safe and working hard with advice from bankers, sales clerks, identity thieves, and accountants’ strategies to increase what you have, while avoiding wallet-sucking scams. In 13 Things They Won’t Tell You, America’s Most Trusted Magazine gives the advice Americans need most. It is the ultimate roadmap for making the most of the countless day-to-day interactions that that affect every piece of your life, from your budget to your happiness.
