Street Smart Internet Marketing
Author : Justin Michie
Publisher : Street Smart Internet Market
Page : 317 pages
File Size : 45,23 MB
Release : 2006
Category : Electronic commerce
ISBN : 1424319633
Amazon Top Seller Secrets
Author : Brad SCHEPP
Publisher : AMACOM Div American Mgmt Assn
Page : 322 pages
File Size : 45,50 MB
Release : 2009-03-25
Category : Business & Economics
ISBN : 0814410464
Book Description
There is a new phenomenon hitting the world of the Internet marketplace. PowerSellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion—sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endless—Amazon now sells products in more than 40 categories and is the web’s number one retailer with more than 81 million customers. As the authors of the popular book eBay PowerSeller Secrets, Debra and Brad Schepp are experts at making big money selling products on the web. Now, in Amazon Top Seller Secrets, they show readers why Amazon is the marketplace that will bring them more cash and more customers. Sellers will discover everything they need to: • navigate the Amazon marketplace • set the right price for merchandise • drive more traffic to their product pages • achieve consistently high feedback ratings • become an Amazon Pro Merchant • open more than one Amazon WebStore • source the best products • and more With this priceless advice, readers can increase their profits and build their business without constraints and without all the hassles.
Digital and Social Media Marketing
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 20,9 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Social Media Metrics Secrets
Author : John Lovett
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 45,1 MB
Release : 2011-07-07
Category : Computers
ISBN : 1118149017
Book Description
Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.
Online Access
Author :
Publisher :
Page : 546 pages
File Size : 25,4 MB
Release : 1995
Category : Information storage and retrieval systems
ISBN :
Book Description
Traffic Secrets
Author : Russell Brunson
Publisher : Hay House, Inc
Page : 353 pages
File Size : 32,88 MB
Release : 2023-07-25
Category : Business & Economics
ISBN : 1401973736
Book Description
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.
13 Things They Won't Tell You
Author : Editors of Reader's Digest
Publisher : Trusted Media Brands
Page : 0 pages
File Size : 36,63 MB
Release : 2014-03-06
Category : Reference
ISBN : 9781621451419
Book Description
From the widely popular Reader's Digest column more than 1,000 trade secrets, professional tips, juicy secrets, and insider perspectives to save money and time, get better service, and avoid being scammed. Every month, Reader’s Digest asks selected experts from a different profession to spill their secrets. Readers walk a mile in their shoes and see things that are enlightening, horrifying, and give them a whole new perspective on the people they trust with their food, health, family, money, and home. They walk away with the keys to awesome backdoor deals, insider knowledge that saves them tons of money, and invaluable advice for getting better service anywhere they go. Now, for the first time ever, this wisdom has been collected into one comprehensive volume, complete with updates, all new interviews, and tons of additional secrets that have never appeared before. The result is more than 1,300 eye-opening tips on everything from sweet-talking a car salesman to getting free drinks from the bartender to making sure you get the right medication from your pharmacist. You will learn the best ways to care for YOUR HOME, from real estate agents, contractors, plumbers, and even burglars. From the butcher, to the grocer to the pizza delivery guy, find out how to make sure YOUR FOOD is fresh (never gross) and high quality at low prices. Make sure YOUR HEALTH gets the attention it deserves with advice from all corners of the medical world—from the dentist, to the ER, to the gym, and far beyond. Teachers, nannies, marriage counselors, wedding planners and even mall Santas tell you how to help YOUR FAMILY get the best things in life and never fall into the clutches of swindlers. Make sure YOUR MONEY is safe and working hard with advice from bankers, sales clerks, identity thieves, and accountants’ strategies to increase what you have, while avoiding wallet-sucking scams. In 13 Things They Won’t Tell You, America’s Most Trusted Magazine gives the advice Americans need most. It is the ultimate roadmap for making the most of the countless day-to-day interactions that that affect every piece of your life, from your budget to your happiness.
The Song Machine: Inside the Hit Factory
Author : John Seabrook
Publisher : W. W. Norton & Company
Page : 292 pages
File Size : 46,86 MB
Release : 2015-10-05
Category : Music
ISBN : 0393241939
Book Description
"An utterly satisfying examination of the business of popular music." —Nathaniel Rich, The Atlantic There’s a reason today’s ubiquitous pop hits are so hard to ignore—they’re designed that way. The Song Machine goes behind the scenes to offer an insider’s look at the global hit factories manufacturing the songs that have everyone hooked. Full of vivid, unexpected characters—alongside industry heavy-hitters like Katy Perry, Rihanna, Max Martin, and Ester Dean—this fascinating journey into the strange world of pop music reveals how a new approach to crafting smash hits is transforming marketing, technology, and even listeners’ brains. You’ll never think about music the same way again. A Wall Street Journal Best Business Book
Content Rules
Author : Ann Handley
Publisher : John Wiley & Sons
Page : 238 pages
File Size : 37,14 MB
Release : 2010-11-11
Category : Business & Economics
ISBN : 0470948728
Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
The Online Journalism Handbook
Author : Paul Bradshaw
Publisher : Taylor & Francis
Page : 305 pages
File Size : 38,52 MB
Release : 2023-07-28
Category : Social Science
ISBN : 1000896757
Book Description
The Online Journalism Handbook offers a comprehensive guide to the ever-evolving world of digital journalism, showcasing the multiple possibilities in researching, writing, and storytelling provided by new technologies. In this new edition, Paul Bradshaw presents an engaging mix of technological expertise with real-world practical guidance to illustrate how those training and working as journalists can improve the development, presentation, and global reach of their stories through webbased technologies. Thoroughly revised and updated, this third edition features: A new chapter dedicated to writing for email and chat, with updated case studies New sections covering online abuse, news avoidance, and trust Updated coverage of accessibility, inclusivity, and diversity in sourcing, writing for social media, and audio and video New formats, including social audio, audiograms, Twitter threads, the “Stories” format, charticles, and “scrollytelling” Expanded international examples throughout The Online Journalism Handbook is an essential guide for all journalism students and professional journalists and will also be of interest to digital media practitioners. The companion website for this book further enhances student knowledge through regularly updated case studies, real-time development reports, and in-depth discussion pieces from cutting-edge sources.
