Insiders' Guide® to Columbus, Ohio


Book Description

Everything you need to know about the nation’s fifteenth largest city! Whether you plan to pursue an education, start a business, or raise a family, this guide takes you through the rapidly growing Discovery City.




Insiders' Guide® to Columbus


Book Description

Everything you need to know about the nation's fourteenth largest city. Whether you plan to pursue an education, start a business or a job, or raise a family in Columbus, this guide helps you to travel deeper into the rapidly growing Capital City of Ohio.




The Insiders Guide to Large Quantity Book Sales


Book Description

An innovative and strategic e-book designed to help independent authors and publishers sell large quantities of books to non traditional buying markets.




Insiders Guide to Key Committee Staff of the U. S. Congress 2009


Book Description

"The Almanac of the Unelected" is the leading source for information about Congressional staff: the essential individuals who help elected officials establish political positions on issues, craft legislation, and put policies in place. This new edition features in-depth profiles of more than 600 senior Congressional committee staff members.







The Insider's Guide to Music Licensing


Book Description

First-hand advice for musicians from Brian Tarquin, author, who has over twenty years of experience in licensing music to record labels, TV shows, feature films, radio promos, and network promos. This book takes you through how licensing really works: what type of royalties are expected, digital royalties from companies, receiving royalties from iTunes, Rhapsody, Napster through digital distributors like IODA/The Orchard, and how they pay. Also covered are mechanical royalties from broadcast radio licenses, how foreign royalties are collected, publishing administration deals, and a breakdown of sync and master licenses. Interviews with major industry players offer advice directly to musicians. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.




Fossil Energy Update


Book Description




How to Market Books


Book Description

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers: A fully international perspective for today’s global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing







Resources in Education


Book Description