Book Description

Andrea Michaels is literally one of the backbones of the special events industry. Launching her business when there was no formalized or defined marketplace, she was and still is a trailblazer, pioneering the way for others to follow. Always on the cutting edge of the business, she has stacked up a pile of firsts (and 50 prestigious awards) in her legendary career - from initiating corporate branding and messaging into events and interactive themes that create experiences for the guests to entering the international market ahead of her colleagues and incorporating never-before-used technology into her events, just to name a few. That alone should make her extraordinary, but she runs much deeper. Noted as one of the most caring and giving educators of our time, she has traveled the world to teach others not just her art and craft but to help them learn from her own mistakes. How did this genius evolve? Why is she so revered by all her peers? What does she know that we dont? Reflections of a Successful Wallflower can only be compared to reading Andreas diaries. This first inductee into the industry Hall of Fame shares, openly and candidly, not only the public wunderkind but the inner woman. Discover the workings of one of the foremost event producers in the world. Youll laugh; youll cry; youll be in disbelief and fascinated at the same time. She is a storyteller, and her stories and her life are great lessons for everyone.What Her Peers Are Saying ..."She is a leader, mentor and educator to virtually the entire industry. Andrea Michaels has set the extraordinary standard against which all special event professionals strive to be measured!" -Steve Kemble, Americas Sassiest Lifestyle Guru"This book is a life lesson, a success road map and a laugh-out-loud look into one of the great business and creative minds working today." - John Klymshyn, Author of How To Sell Without Being A JERK! and The Ultimate Sales Managers Guide"Meet Andrea Michaels and enjoy, learn and sometimes marvel at the stories she tells from her more than 30 years in the event production business. Her stories are entertaining at their surface, but read deeply and find the lessons to be learned planning events vicariously through Andreas accounts. By the end of this fun read, it will be apparent how it is that Andrea Michaels seems to have never met a sows ear she couldnt make into a silk purse. Its that special talent -- no, its her Gift that has made her such a sought-after producer and guest speaker at event conferences worldwide. "Youll laugh at some of her stories, a few might raise some ire at the incredible unreasonableness of some of her clients, but all will inspire you to look beyond the task toward the what marvelous thing can this become if..." -Robert Abbott, Director - Corporate Marketing Communication, Mueller Co."Andrea has such fascinating stories to tell ... I think this will be essential reading for anyone who is in the business and can relate to all her experiences and how she lived and laughed through them." -James D. Murphy, Vice President, Asia Pacific Operations,George P. Johnson"Andreas work is truly outstanding and whilst she is imitated by many, she is equaled by few." -Sally Webb, Managing Director, The Special Event Company, London, England and North Carolina.