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Start with Why

Author : Simon Sinek

Publisher : Penguin

Page : 257 pages

File Size : 45,96 MB

Release : 2011-12-27

Category : Business & Economics

ISBN : 1591846447

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Book Description

The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.



The Activation Imperative

Author : William Rosen

Publisher : Rowman & Littlefield

Page : 223 pages

File Size : 18,3 MB

Release : 2016-11-29

Category : Business & Economics

ISBN : 1442257059

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Book Description

How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them—from simply projecting what a brand is to optimizing what it does—to move people closer to transaction. Drawing on years of research and experience with the world’s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today’s more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today’s increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.



Likeonomics

Author : Rohit Bhargava

Publisher : John Wiley & Sons

Page : 224 pages

File Size : 17,75 MB

Release : 2012-04-25

Category : Business & Economics

ISBN : 1118238826

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Book Description

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.



Inspiring Stewardship

Author : Didier Cossin

Publisher : John Wiley & Sons

Page : 216 pages

File Size : 15,45 MB

Release : 2016-05-10

Category : Business & Economics

ISBN : 1119292883

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Book Description

Transform from leader to steward to drive growth and make an impact Inspiring Stewardship helps leaders drive sustainable development and growth by balancing short- and long-term objectives amidst competing interests. By examining a range of exceptional individual and organisational stewards alongside insights from quantitative studies, this book unlocks the contributions you can make to enhance your influence and secure your legacy. Profiles of leaders from Ratan Tata to Bill Gates illustrate what stewardship really means, and the attributes and characteristics of steward leaders. Are they fundamentally different? Where do they get their exceptional drive and resilience? Why do they shoulder such huge responsibility? Risks, rewards, motivations and actions are explored in depth to give you a real-world view of stewardship, and to show you how to embody these principles in your own everyday life. The notion of stewardship has never been more relevant to business than it is today, as managers struggle to balance present and future interests. This book provides clarity, direction and guidance for more purpose-driven action. Understand the concepts and principles of stewardship Discover characteristics of steward leaders across cultures Learn how stewards have shifted the course of their organisations Examine the capabilities that deepen organisational resilience Today, ownership of firms is increasingly fragmented, investment structures are more and more complex and the time horizons of investors, executives and owners do not always coincide. Inspiring Stewardship helps you break through the tension and drive sustainable growth through adaptability and good leadership.



Leading with GRIT

Author : Laurie Sudbrink

Publisher : John Wiley & Sons

Page : 288 pages

File Size : 43,6 MB

Release : 2015-03-16

Category : Business & Economics

ISBN : 1118975227

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Book Description

Improve yourself – and your workplace – with GRIT Leading With GRIT is a practical and proven guide for transforming the workplace, offering pragmatic insight on value-based strategies that improve the individual and the business. Based on the author's proprietary principles of GRIT – Generosity, Respect, Integrity, and Truth – this book describes how working toward individual improvement produces better organizational results than traditional approaches that focus on collective improvement. Readers are introduced to GRIT with a framework that can be applied in any workplace scenario, and are provided with strategies for applying GRIT to communication and intra-office operations. Each chapter includes activities that assist with implementation, moving beyond the theoretical framework commonly taught in business school to provide a more practical approach to personal development. The principles of GRIT are exactly the sort of instruction leaders are encouraging, and companies worldwide are willing to invest large sums. The approach stands out for its unique, personal approach that melds values-based principles with business concepts to produce spectacular results. This book is the complete guide to GRIT, with an emphasis on practicality. Learn why the principles of GRIT have proven so effective Apply GRIT in communications for better productivity Discover how each person impacts those around them Cultivate a positive, constructive attitude for less stress and more growth GRIT helps readers make themselves and their workplaces happier and healthier, decreasing stress, sparking personal growth, retaining employees, and developing mindful leaders. In essence, Leading With GRIT is a handbook for improving the bottom line by improving the lives and outlook of those who contribute to it.



God

Author : Christoph Schwöbel

Publisher : Peeters Publishers

Page : 160 pages

File Size : 40,75 MB

Release : 1992

Category : Philosophy

ISBN : 9789024230976

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Book Description

(Peeters 1992)



Inspiration

Author : Dr. Wayne W. Dyer

Publisher : Hay House, Inc

Page : 277 pages

File Size : 30,25 MB

Release : 2006-02-28

Category : Self-Help

ISBN : 1401919448

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Book Description

The #1 New York Times best-selling author of The Power of Intention “What I’m offering in this book is the awareness that we can return to a full-time position of inspiration, which is the true meaning of our life.”— Dr. Wayne W. Dyer In this groundbreaking book, Dr. Wayne W. Dyer explains how we’ve chosen to enter this world of particles and form. From our place of origin, in ways that we don’t readily comprehend now, we knew what we were coming here to accomplish, and we participated in setting this life process in motion. So why not think along these same lines? Why put the responsibility or blame on any one or any thing that’s not a part of us? On Earth we have the capacity of volition—we can choose—so let’s assume that we had the same capacity when we resided in the spiritual realm. We chose our physical body, and we chose the parents we needed for the trip. It doesn’t seem too great a stretch to move into the idea that we chose this life in concert with our Source. Inspiration can be cultivated and be a driving force throughout life, rather than showing up every now and then and just as mysteriously disappearing, seemingly independent of our desires. Inspiration is for everyone! It isn’t reserved for high-profile creative geniuses in the arts and sciences—it’s inherent in our Divine birthright. The problem is that as children we’re gradually taught to believe exclusively in the world of phenomena where ego is dominant and inspiration diminished. As you read each chapter in this book, you’ll find specific suggestions for living “in-Spirit.” From a very personal viewpoint, Wayne offers a blueprint through the world of inspiration—your ultimate calling.



Inspiration

Author : Gerald O'Collins

Publisher : Oxford University Press

Page : 237 pages

File Size : 40,61 MB

Release : 2018

Category : Bible

ISBN : 0198824181

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Book Description

Inspiration: Towards a Christian Interpretation of Biblical Inspiration anchors its study of inspiration firmly in the Scriptures and examines the inspired nature of the Bible and its inspiring impact. Gerald O'Collins begins by examining classical view of inspiration expounded by Karl Barth and Raymond Collins. He takes up the inspired origin of the Old Testament, where earlier books helped to inspire later books, before moving to the New Testament, which throughout shows the inspiring impact of the inherited Scriptures--both in direct citations and in many echoes. The work then investigates the Bible's inspiring influence on Christian worship, preaching, teaching, the visual arts, literature, and life. After a chapter that clarifies the interrelationship between divine revelation, tradition, and inspiration, two chapters expound ten characteristics of biblical inspiration, with special emphasis on the inspiring quality of the Bible. O'Collins explains a major consequence of inspiration, biblical truth, and the grounds on which the Church 'canonized' the Scriptures. After spelling out three approaches to biblical interpretation (the authorial intention, the role of readers, and the primacy of the text itself), the book ends by setting out ten principles for engaging theologically with the Scriptures. An epilogue highlights two achievements of the book. By carefully distinguishing inspiration from divine revelation and biblical truth, it can deliver readers from false problems. This work also underlines the inspiring effects of the Scriptures as part of the Holy Spirit's work of inspiration.



One Makes the Difference

Author : Julia Hill

Publisher : Harper Collins

Page : 210 pages

File Size : 49,32 MB

Release : 2010-11-16

Category : Nature

ISBN : 0062004298

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Book Description

After her record-breaking two year tree sit, Julia Butterfly Hill has ceaslessly continued her efforts to promote sustainability and ecologically-minded ways to save the old-growth redwoods she acted so valiantly to protect. Here she provides her many young fans with what they yearn for most -- her advice on how to promote change and improve the health of the planet, distilled into an essential handbook. This book will be accessible to school-aged children, while accomodating the audience of parents and teachers who look to Julia as an example of how one person can "change the world." Packed with a variety of charts, diagrams, and interesting factoids, the book will be broken down into a series of steps and easy-to-follow lessons. It will be written broadly so as to accommodate all kinds of activism, though its core focus will be on environmental issues.



Inspire Good

Author : Bill Weger

Publisher : Trafford Publishing

Page : 201 pages

File Size : 49,57 MB

Release : 2011-10

Category : Business & Economics

ISBN : 1426989083

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Book Description

If you are a nonprofit marketer seeking to learn how to inspire more good, you'll need this guidebook to get the job done. Bill Weger, a nonprofit marketing veteran with more than twenty-five years of experience serving the nonprofit and government sectors, shares proven methods on how to gain more traction using social media, media relations, branding, and message development. Get ready to discover how to start conversations that spark social change; leverage new and traditional media to accomplish your goals; and use proven theories, practices and success stories to your advantage. You'll also learn how to improve your marketing by analyzing case studies from a variety of nonprofits, including the American Red Cross, YMCA, Lutheran Services in America, and Network for Good. By equipping yourself with updated marketing tactics, you'll outperform your peers from the biggest corporations with larger budgets. Inspire Good boils down to getting people to take positive action that makes a difference.