Instructor's Manual for Cases in Marketing Management
Author : Dale L. Varble
Publisher :
Page : 133 pages
File Size : 26,14 MB
Release : 1976
Category :
ISBN :
Author : Dale L. Varble
Publisher :
Page : 133 pages
File Size : 26,14 MB
Release : 1976
Category :
ISBN :
Author : Ross Brennan
Publisher : Financial Times/Prentice Hall
Page : 72 pages
File Size : 21,69 MB
Release : 1995
Category : Marketing
ISBN : 9780273622222
Author : Kenneth L. Bernhardt
Publisher :
Page : 378 pages
File Size : 16,26 MB
Release : 1997
Category : Marketing
ISBN :
Author : Roger D. Blackwell
Publisher :
Page : 185 pages
File Size : 22,89 MB
Release : 1985
Category : Marketing
ISBN : 9780030000492
Author : Thomas V. Bonoma
Publisher :
Page : 1103 pages
File Size : 42,92 MB
Release : 1990-01-01
Category :
ISBN : 9780256085648
Author : William M. Weilbacher
Publisher :
Page : 189 pages
File Size : 19,85 MB
Release : 1986
Category : Marketing
ISBN : 9780024253101
Author :
Publisher : Haworth Press
Page : 222 pages
File Size : 49,40 MB
Release :
Category :
ISBN :
Author : Michael R. Czinkota
Publisher :
Page : pages
File Size : 36,67 MB
Release : 1997
Category : Marketing
ISBN :
Author : Douglas J. Dalrymple
Publisher :
Page : 499 pages
File Size : 29,78 MB
Release : 1990
Category : Marketing
ISBN : 9780471516729
Author : Atanu Adhikari
Publisher : Springer
Page : 94 pages
File Size : 41,50 MB
Release : 2017-05-27
Category : Business & Economics
ISBN : 3319526979
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.