Managerial Economics


Book Description

Managerial Economics develops simple, practical tools and concepts for business students as well as practicing managers. Presenting the essentials of managerial economics in an accessible style, this book integrates the discipline to other managerial functions - including accounting, finance, human resource management and marketing. It aims to teach students how to make better business decisions, not how to build models. This set of supplementary materials strenghthens the teaching value of Managerial Economics. The pack includes: an instructor's manual; student test bank and transparency masters.




Managerial Economics


Book Description

Designed for a one-semester course at the undergraduate or MBA level in managerial economics, this text also works well as a text/reference for a second course emphasizing cases. Managerial Economics takes a traditional neo-classical approach to managerial economics. It is a proven book with a reputation for concise and clear writing, correct presentation of economics, and outstanding end-of-chapter problems and cases. Its tried-and-true problem-solving approach helps students see how managers can use economic analysis to solve business problems and make better decisions.