Instructor's Manual to Accompany Cases in Marketing Management and Strategy
Author : Roger D. Blackwell
Publisher :
Page : 185 pages
File Size : 28,98 MB
Release : 1985
Category : Marketing
ISBN : 9780030000492
Author : Roger D. Blackwell
Publisher :
Page : 185 pages
File Size : 28,98 MB
Release : 1985
Category : Marketing
ISBN : 9780030000492
Author : Douglas J. Dalrymple
Publisher :
Page : 499 pages
File Size : 46,42 MB
Release : 1990
Category : Marketing
ISBN : 9780471516729
Author : Steven J. Shaw
Publisher :
Page : 120 pages
File Size : 19,99 MB
Release : 1971
Category :
ISBN :
Author : David W. Cravens
Publisher :
Page : pages
File Size : 29,58 MB
Release : 2002
Category :
ISBN :
Author :
Publisher :
Page : 177 pages
File Size : 16,87 MB
Release : 1978
Category : Marketing
ISBN :
Author : Kenneth L. Bernhardt
Publisher :
Page : 378 pages
File Size : 22,2 MB
Release : 1997
Category : Marketing
ISBN :
Author : Roger A. Kerin
Publisher :
Page : 324 pages
File Size : 37,42 MB
Release : 1984
Category : Business & Economics
ISBN :
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author : Thomas V. Bonoma
Publisher :
Page : 1103 pages
File Size : 23,4 MB
Release : 1990-01-01
Category :
ISBN : 9780256085648
Author : Roger A. Kerin
Publisher :
Page : 420 pages
File Size : 22,60 MB
Release : 1987
Category : Marketing
ISBN : 9780205103348
Author : Richard T. Hise
Publisher :
Page : 166 pages
File Size : 41,99 MB
Release : 1984
Category : Marketing
ISBN :