Instructor's Manual to Accompany Strategic Market Management, Third Edition
Author : David A. Aaker
Publisher :
Page : 107 pages
File Size : 24,9 MB
Release : 1991-12-01
Category : Marketing
ISBN : 9780471533627
Author : David A. Aaker
Publisher :
Page : 107 pages
File Size : 24,9 MB
Release : 1991-12-01
Category : Marketing
ISBN : 9780471533627
Author : David W. Cravens
Publisher :
Page : pages
File Size : 18,40 MB
Release : 2002
Category :
ISBN :
Author : Roger A. Kerin
Publisher :
Page : 324 pages
File Size : 45,81 MB
Release : 1984
Category : Business & Economics
ISBN :
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author : Roger A. Kerin
Publisher :
Page : 420 pages
File Size : 49,25 MB
Release : 1987
Category : Marketing
ISBN : 9780205103348
Author : Donald J. Bowersox
Publisher :
Page : 144 pages
File Size : 16,58 MB
Release : 1992-01-01
Category : Business logistics
ISBN : 9780070067585
Author : Les Dlabay
Publisher :
Page : pages
File Size : 19,38 MB
Release : 1990
Category : Marketing
ISBN : 9780256058284
Author : James C. Spee
Publisher :
Page : 357 pages
File Size : 38,16 MB
Release : 1991
Category : Strategic planning
ISBN :
Author : Douglas J. Dalrymple
Publisher :
Page : 499 pages
File Size : 32,97 MB
Release : 1990
Category : Marketing
ISBN : 9780471516729
Author :
Publisher :
Page : 177 pages
File Size : 11,5 MB
Release : 1978
Category : Marketing
ISBN :
Author : Benson P. Shapiro
Publisher :
Page : 565 pages
File Size : 36,31 MB
Release : 1985
Category : Marketing
ISBN :