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Instructor's Manual to Accompany Strategic Marketing Problems

Author : Roger A. Kerin

Publisher :

Page : 324 pages

File Size : 42,88 MB

Release : 1984

Category : Business & Economics

ISBN :

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Book Description

Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR





Marketing Channel Management

Author : Russell W. MacCalley

Publisher : Praeger

Page : 0 pages

File Size : 21,58 MB

Release : 1996-08-28

Category : Business & Economics

ISBN : 0275955478

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Book Description

Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.