Instructor's Manual to Accompany Strategic Marketing Management Cases
Author : David W. Cravens
Publisher :
Page : pages
File Size : 40,65 MB
Release : 2002
Category :
ISBN :
Author : David W. Cravens
Publisher :
Page : pages
File Size : 40,65 MB
Release : 2002
Category :
ISBN :
Author : Roger A. Kerin
Publisher :
Page : 324 pages
File Size : 13,69 MB
Release : 1984
Category : Business & Economics
ISBN :
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author : Roger A. Kerin
Publisher :
Page : 420 pages
File Size : 22,85 MB
Release : 1987
Category : Marketing
ISBN : 9780205103348
Author : Atanu Adhikari
Publisher : Springer
Page : 94 pages
File Size : 25,20 MB
Release : 2017-05-27
Category : Business & Economics
ISBN : 3319526979
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Author : David W. Cravens
Publisher :
Page : 472 pages
File Size : 18,55 MB
Release : 1986
Category : Marketing
ISBN :
Author :
Publisher :
Page : 177 pages
File Size : 17,17 MB
Release : 1978
Category : Marketing
ISBN :
Author : Douglas J. Dalrymple
Publisher :
Page : 499 pages
File Size : 17,31 MB
Release : 1990
Category : Marketing
ISBN : 9780471516729
Author : Roger D. Blackwell
Publisher :
Page : 185 pages
File Size : 20,11 MB
Release : 1985
Category : Marketing
ISBN : 9780030000492
Author : Kenneth L. Bernhardt
Publisher :
Page : 378 pages
File Size : 32,99 MB
Release : 1997
Category : Marketing
ISBN :
Author : William M. Weilbacher
Publisher :
Page : 174 pages
File Size : 13,55 MB
Release : 1975
Category : Marketing
ISBN :