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Advanced Integrated Communication Microsystems

Author : Joy Laskar

Publisher : John Wiley & Sons

Page : 496 pages

File Size : 41,91 MB

Release : 2009-02-10

Category : Technology & Engineering

ISBN : 0470409789

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Book Description

Learn the fundamentals of integrated communication microsystems Advanced communication microsystems—the latest technology to emerge in the semiconductor sector after microprocessors—require integration of diverse signal processing blocks in a power-efficient and cost-effective manner. Typically, these systems include data acquisition, data processing, telemetry, and power management. The overall development is a synergy among system, circuit, and component-level designs with a strong emphasis on integration. This book is targeted at students, researchers, and industry practitioners in the semiconductor area who require a thorough understanding of integrated communication microsystems from a developer's perspective. The book thoroughly and carefully explores: Fundamental requirements of communication microsystems System design and considerations for wired and wireless communication microsystems Advanced block-level design techniques for communication microsystems Integration of communication systems in a hybrid environment Packaging considerations Power and form factor trade-offs in building integrated microsystems Advanced Integrated Communication Microsystems is an ideal textbook for advanced undergraduate and graduate courses. It also serves as a valuable reference for researchers and practitioners in circuit design for telecommunications and related fields.



Integrated Communication

Author : Esther Thorson

Publisher : Psychology Press

Page : 408 pages

File Size : 36,3 MB

Release : 2013-06-17

Category : Business & Economics

ISBN : 113478029X

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Book Description

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.



Integrated Marketing Communications

Author : Philip J. Kitchen

Publisher : Springer Nature

Page : 379 pages

File Size : 27,96 MB

Release : 2022-01-03

Category : Business & Economics

ISBN : 3030764168

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Book Description

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.



The Handbook of Strategic Public Relations and Integrated Communications

Author : Clarke Caywood

Publisher : McGraw Hill Professional

Page : 612 pages

File Size : 18,10 MB

Release : 1997-05

Category : Business & Economics

ISBN : 9780786311316

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Book Description

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!



Integrated Organisational Communication

Author : Rachel Barker

Publisher : Juta and Company Ltd

Page : 460 pages

File Size : 31,30 MB

Release : 2005-08

Category : Business & Economics

ISBN : 9780702166648

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Book Description

This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.



Strategic Integrated Marketing Communications

Author : Larry Percy

Publisher : Routledge

Page : 335 pages

File Size : 39,22 MB

Release : 2014-06-27

Category : Business & Economics

ISBN : 1136776206

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Book Description

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes



Performance of Distributed Systems and Integrated Communication Networks

Author : T. Hasegawa

Publisher : Elsevier

Page : 442 pages

File Size : 31,60 MB

Release : 2014-06-28

Category : Computers

ISBN : 1483298469

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Book Description

This book explores new analytical techniques and tools for the performance evaluation of distributed and integrated computer communication systems. The systems considered are those arising in LAN, MAN, WAN broadband ISDN, and ATM switching. These systems are mathematically modelled and analysed. Analytical results are presented on the basic queueing models such as multi-queue, priority queue, queueing network, queue with bursty input and superposed input, and multi-server queue. These results can be usefully applied for the performance evaluation of all the above systems.



Integrated Marketing Communication

Author : Jeanne M. Persuit

Publisher : Lexington Books

Page : 199 pages

File Size : 24,52 MB

Release : 2016-09-22

Category : Language Arts & Disciplines

ISBN : 1498540031

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Book Description

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.



Social Media and Integrated Marketing Communication

Author : Jeanne M. Persuit

Publisher : Lexington Books

Page : 144 pages

File Size : 44,54 MB

Release : 2013-07-18

Category : Business & Economics

ISBN : 0739171143

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Book Description

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of Cicero’s third Canon of Style, can guide organizations and their audiences toward more ethical and effective integrated marketing communication (IMC). This strategy emphasizes changing behavior, not just attitudes. Because social media leaves traces of communication that may be with us for the foreseeable future, Social Media and Integrated Marketing Communication frames the conversation about social media and IMC to move away from a risk/reward or a return on investment orientation and toward a focus on social media as communicative action that is attentive to this historical moment, to organizations and their audiences, and to communication ethics. Through this, Persuit asks how organizations can engage in decorum in their online IMC efforts while at the same time considering how their audiences can engage in decorum as well. Neither romanticizing nor demonizing the areas of social media and IMC, instead, this text offers a pragmatic understanding of these areas that finds a place in the theory of the communication discipline.



Communication Planning

Author : Sherry Devereaux Ferguson

Publisher : SAGE Publications

Page : 276 pages

File Size : 22,18 MB

Release : 1999-08-03

Category : Language Arts & Disciplines

ISBN : 1506314082

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Book Description

The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.