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Integrating AI-Driven Technologies Into Service Marketing

Author : Nadda, Vipin

Publisher : IGI Global

Page : 874 pages

File Size : 30,51 MB

Release : 2024-08-29

Category : Computers

ISBN :

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Book Description

In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.



Artificial Intelligence in Practice

Author : Bernard Marr

Publisher : John Wiley & Sons

Page : 220 pages

File Size : 45,75 MB

Release : 2019-04-15

Category : Business & Economics

ISBN : 1119548985

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Book Description

Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.



AI Innovations in Service and Tourism Marketing

Author : Nadda, Vipin

Publisher : IGI Global

Page : 587 pages

File Size : 11,51 MB

Release : 2024-08-01

Category : Business & Economics

ISBN :

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Book Description

The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience. AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.



Artificial Intelligence

Author : Harvard Business Review

Publisher : HBR Insights

Page : 160 pages

File Size : 29,7 MB

Release : 2019

Category : Business & Economics

ISBN : 9781633697898

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Book Description

Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.



AI for Large Scale Communication Networks

Author : Kanthavel, R.

Publisher : IGI Global

Page : 534 pages

File Size : 13,5 MB

Release : 2024-10-25

Category : Computers

ISBN :

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Book Description

Artificial Intelligence (AI) is rapidly becoming essential to large-scale communication networks. Driven by the need for greater efficiency, security, and optimization, AI has evolved into a powerful tool that processes vast data and delivers insights through real-time processing, predictive analysis, and adaptive learning. Because these advancements transform how we interact with data and services, applying AI to complex networks has never been more essential. AI for Large Scale Communication Networks explores how AI can enhance network performance, scalability, and security. With contributions from experts, this book covers topics such as algorithm optimization, machine learning improvements, and neural network applications. It also addresses critical challenges like fault tolerance and distributed computing, emphasizing the need for interdisciplinary collaboration. Designed for academics, practitioners, and students, this resource provides actionable insights and strategies to optimize communication networks using AI.



AI Innovation in Services Marketing

Author : Correia, Ricardo

Publisher : IGI Global

Page : 314 pages

File Size : 33,6 MB

Release : 2024-05-13

Category : Business & Economics

ISBN :

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Book Description

The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple with the interplay between evolving consumer behaviors and the progression of AI, a critical need emerges for a guide to navigate this complex terrain. The stakes are high, and the challenges are multifaceted – from redefining customer experiences to addressing ethical considerations in the age of automation. In response to these pressing issues, AI Innovation in Services Marketing stands out as a source of insight, unraveling the complexity surrounding the integration of AI in services marketing. This book endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences. Beyond the transformative power, the book grapples with the ethical considerations that arise in the wake of AI adoption in services marketing. It seeks to guide both academics and practitioners, offering a resource to harness AI strategically, optimize services, and maintain a competitive edge in the global market.



Intelligent Systems and IoT Applications in Clinical Health

Author : Joshi, Herat

Publisher : IGI Global

Page : 522 pages

File Size : 44,40 MB

Release : 2024-11-01

Category : Medical

ISBN :

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Book Description

Integrating intelligent systems and internet of things (IoT) into clinical health is crucial for enhancing patient care and operational efficiency. These technologies enable real-time data collection and analysis, facilitating personalized treatment plans and improving diagnostic accuracy. Together innovations can streamline workflows, reduce costs, and ultimately lead to better health outcomes for patients. It is essential to explore how these technologies can be implemented into healthcare. Intelligent Systems and IoT Applications in Clinical Health explores and elucidates the integration of AI, IoT, and blockchain technologies in healthcare. It advances current research by providing comprehensive insights into how these technologies can be leveraged to enhance patient care, improve operational efficiency, and ensure data security. Covering topics such as clinical healthcare, digital health experience, and monitoring systems, this book is an excellent resource for researchers, academicians, medical professionals, medical administrators, educators, graduate and postgraduate students, and more.



AI in Marketing, Sales and Service

Author : Peter Gentsch

Publisher : Springer

Page : 280 pages

File Size : 30,64 MB

Release : 2018-10-22

Category : Business & Economics

ISBN : 3319899570

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Book Description

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.



Artificial Intelligence in Healthcare

Author : Adam Bohr

Publisher : Academic Press

Page : 385 pages

File Size : 41,59 MB

Release : 2020-06-21

Category : Computers

ISBN : 0128184396

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Book Description

Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data



Tracking Tourism Patterns and Improving Travel Experiences With Innovative Technologies

Author : Albattat, Ahmad

Publisher : IGI Global

Page : 424 pages

File Size : 40,10 MB

Release : 2024-10-18

Category : Business & Economics

ISBN :

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Book Description

Tracking tourism patterns and improving travel experiences have been revolutionized by innovative technologies, reshaping how destinations and services cater to travelers. Advanced data analytics, mobile applications, and smart technologies enable a better understanding of tourist behaviors, preferences, and trends, allowing for personalized travel experiences. Real-time tracking systems and location-based services offer tailored recommendations, while virtual and augmented reality provide immersive destination preview. As technology evolves, further exploration into travel innovations may enhance satisfaction and engagement for tourists worldwide. Tracking Tourism Patterns and Improving Travel Experiences With Innovative Technologies explores the effects of tourism data analysis on traveler experiences. Through the usage of digital and smart technology, social media integration, and artificial intelligence, businesses can improve their branding and marketing tactics while emphasizing the cultural and experiential impact of tourism destinations. This book covers topics such as destination branding, digital technology, and service marketing, and is a useful resource for business owners, managers, economists, marketers, computer engineers, academicians, scientists, and researchers.