Diseases of Ear, Nose and Throat-Ebook


Book Description

The present edition is revised, updated and expanded.New clinical photographs, diagrams, tables and fl owcharts have been added to make the subject clear. A unique feature of this edition is white board lectures and videos, depicting through animations, the surgical procedures.




National Program Coordination


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Social and Sustainability Marketing


Book Description

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.




Marine Wastewater Outfalls and Treatment Systems


Book Description

Wastewater disposal by marine outfalls is proven and effective and is a reliable and cost effective solution with minimal environmental impacts. The design and siting of submarine outfalls is a complex task that relies on many disciplines including oceanography, civil and environmental engineering, marine biology, construction, economics, and public relations. Marine Wastewater Outfalls and Treatment Systems brings these disciplines together and outlines all tasks involved in the planning and design of a wastewater system involving a marine outfall. This book concerns the design of marine wastewater disposal systems: that is an ocean outfall plus treatment plant. All aspects of outfall design and planning are covered, including water quality design criteria, mathematical modelling of water quality and dilution, gathering required oceanographic data, appropriate wastewater treatment for marine discharges, construction materials for marine pipelines, forces on pipelines and outfall design, outfall hydraulics, outfall construction, tunnelled outfalls, operation and maintenance, monitoring, case studies are discussed and methods for gaining public acceptance for the project are presented. Finally, costs for many outfalls around the world are summarized and methods for estimating costs are given. This is the first book to consider all aspects of marine outfall planning and construction. The authors are all extensively involved with outfall schemes and aware of recent developments. The science and technology of all aspects of outfall discharges into coastal waters and estuaries of treated municipal or industrial wastewater has advanced considerably over the past few years. Marine Wastewater Outfalls and Treatment Systems provides an up to date and comprehensive summary of this rapidly developing area.




Marines and Helicopters, 1962-1973


Book Description

This history traces the development of helicopters in the Marine Corps from 1962 to 1973 and is the second in a series of two volumes which between them cover the story of Marines and helicopters from 1946 to the present. In the period covered by this volume, the Marines at last acquired helicopters fully capable of carrying out an amphibious vertical assault, and they further elaborated their helicopter doctrines and tactics. In the Vietnam war, pilots and machines met and surmounted the test of actual combat. The documentary basis for this monograph was primarily the official records of the Marine Corps and Navy Department, but considerable use was made of interviews and correspondence with key individuals involved in all phases of helicopter development. One of the most pervasive characteristics of man is hindsight. It masquerades under many guises: Mon­ day morning quarterbacking, second guessing, and historical writing. When viewed through time, the past becomes distorted. Problems seem simpler, the choices more clear, and the conditions less complex than those of the present. The men who played a part become more heroic or more villainous than they were in life. This volume is an attempt to portray accurately the difficulties faced and the obstacles conquered by the men who developed helicopters in the Marine Corps, so that the Marines of today and the future may meet the challenges of their own times with the same dedication as their predecessors. The men who developed helicopters in the Marine Corps had nothing more to rely on than their knowledge of what had preceded them, intelligence liberally used, and both mental and physical courage. The present-day Marine will be well served if he applies nothing more.




Piezoelectric Ceramics


Book Description

Piezoelectric Ceramics focuses on the relationship between piezoelectricity and ferroelectricity as they apply to ceramics, taking into consideration the properties of materials that are being used and possibly be used in the industries. Composed of 12 chapters, the book starts by tracing the history of piezoelectricity and how this affects ceramics. The different measurement techniques are discussed, including dielectric, ferroelectric, and piezoelectric measurements. The book proceeds by discussing Perovskite structure and barium titanate. Covered areas include electric field, piezoelectric properties, particle size effect, and dielectric strength. The properties, compositions, and reactions of various perovskites are discussed. Numerical analyses are presented in this regard. The book also offers interpretations of the experiments conducted. The discussions end with the processes involved in the manufacture and applications of piezoelectric ceramics. Concerns in manufacturing include calcination, grinding, mixing, electroding, firing, and quality control. Piezolectric ceramics are applied in air transducers, instrument transducers, delay line transducers, underwater sound ultrasonic power, and wave filters. The book is important for readers interested in doing research on ceramics.




Simulation and Gaming for Social Design


Book Description

This book is a collection of research articles that deal with three aspects of simulation and gaming for social design: (1) Theory and methodology, including game system theory and agent-based modeling; (2) Sustainability, including global warming and the energy–food nexus);; and (3) Social entrepreneurship, including business, ethnic, and ethical understanding. The latter two especially form two major areas of clinical knowledge in contemporary life. Simulation and gaming, with its participatory approach, provides participants with a seamless integration of problem solving and education. It has been known as a tool for interdisciplinary communication since the 1960s, and now it is being developed to contribute to global society in the twenty-first century. This is the first book on simulation and gaming for social design that covers all aspects from the methodological foundations to practical examples in the fields of sustainability and social entrepreneurship. Regardless of the size of the problematics, societal system design involves (1) The visioning and conception aspects due to the long-term, overall nature of the goal; (2) Interdisciplinary thinking and communication for the exploration of new states of accommodation with technological systems; and (3) The “human dimension” aspect including education that must be dealt with, thus academic developments of simulation and gaming for social design as system thinking and practice methodologies are anticipated. Simulation and gaming has great potential for development as a tool to facilitate the transfer between theoretical and clinical knowledge.




Stretchable Electronics


Book Description

On a daily basis, our requirements for technology become more innovative and creative and the field of electronics is helping to lead the way to more advanced appliances. This book gathers and evaluates the materials, designs, models, and technologies that enable the fabrication of fully elastic electronic devices that can tolerate high strain. Written by some of the most outstanding scientists in the field, it lays down the undisputed knowledge on how to make electronics withstand stretching. This monograph provides a review of the specific applications that directly benefit from highly compliant electronics, including transistors, photonic devices, and sensors. In addition to stretchable devices, the topic of ultraflexible electronics is treated, highlighting its upcoming significance for the industrial-scale production of electronic goods for the consumer. Divided into four parts covering: * Theory * Materials and Processes * Circuit Boards * Devices and Applications An unprecedented overview of this thriving area of research that nobody in the field - or intending to enter it - can afford to miss.




U.S. Marines in the Persian Gulf, 1990-1991


Book Description

"This monograph is a preliminary accounting of the role of the U.S. Marine Corps' senior command in the Persian Gulf conflict from 8 August 1990 to 16 April 1991. It is one of a series covering the operations of the 1st Marine Division; the 2nd Marine Division; the 3rd Marine Aircraft Wing; Combat Service Support Element, comprised of 1st and 2nd Force Service Support Groups units; Marines afloat in Desert Shield and Desert Storm; and humanitarian relief operations in northern Iraq and Turkey." -- Amazon




Cardiovascular Risk in Type 2 Diabetes Mellitus


Book Description

A lot of time has been spent trying to convince health care providers and policy makers of the enormous importance of macrovascular disease in persons with type 2 diabetes. In this volume, we present facts that dem onstrate how important it is to recognize macrovascular disease in these patients in daily practice. This volume has been compiled to help those already involved in dia betes care, to be more involved in cardiovascular risk control, a task that is not easily achieved. The area of cardiovascular risk in type 2 diabetes is heterogeneous. Trying to characterize it, we can only say: certainly we know more than we do, but for sure we do less than we could. Our challenge is to change this. Nicolae Htmcu Professor N. Hancu was born in Romania in 1940. He studied medicine at the Iuliu Hatieganu University of Medicine and Pharmacy, Cluj-Napoca, and obtained his speciality in internal medicine in 1970, and in diabetes, nutrition and metabolic disease in 1986. He was appointed Professor and Head of the Department of Diabetes, Nutrition and Metabolic Diseases of the same university in 1993. He has been a full member of the Romanian Academy of Medical Sciences since 1995. Professor Hancu's major interest is related to clinical lipidology, visceral obesity, and cardiovascular risk in type 2 diabetes. He has published over 200 papers and 14 books in this area. He has been invited as Visiting Professor at many universities in Madrid, Valladolid, Barcelona, and Los Angeles.