Author : F. Kohlbacher
Publisher : Springer
Page : 275 pages
File Size : 24,5 MB
Release : 2007-10-23
Category : Business & Economics
ISBN : 0230288367
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
Author : Carvalho, Luísa Cagica
Publisher : IGI Global
Page : 635 pages
File Size : 46,95 MB
Release : 2018-10-26
Category : Business & Economics
ISBN : 1522563083
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Author : Blazenka Knezevic
Publisher : Eduardo Tomé
Page : 739 pages
File Size : 45,11 MB
Release : 2017-07-08
Category : Business & Economics
ISBN : 9892077148
Foreword A famous Portuguese Poet once said around one hundred years ago; “before I was born all the words that should save the Humanity had already been written.., the only thing that was missing was to save Humanity.” Fast forward to the 21st century services led and knowledge based economy, and we have myriads of theoretical study about the decisive assets – namely intangibles. Those analysis are made in several perspectives, namely Human Resources, Knowledge Management, Intellectual Capital, and also many sectorial perspectiveslike Trade, Economics, Logistics, Social Policy etc. However, today the question about the applicability of all these studies remains unsolved. So, it like, many of the words that will save the Knowledge Economy have already been written, all we need is to save the Knowledge Economy…Or is it not? The idea behind TAKE Conference was to provide a multidisciplinary forum in which those multiple perspectives will come together. We believe it is a fruitful operation and we intend to continue the exercise in the future. The problem of the relation between theory and practice in the knowledge economy is getting more important and not lessimportant with the development of the BRICS and other nations. TAKE main question will be one of the problems of the 21st century. Following the promising start of TAKE 2016 in Aveiro, Portugal, TAKE 2017 was organized by the Faculty of Economics of Zagreb University, around Prof. Blazenka Knezevic. I would like to thank her and her team for the massive effort in putting TAKE 2017 together. It will be a very nice and memorable conference. I would like also to thank the 5 keynotes, the special sessions and workshop organizes, the authors of the 60 papers and 5 posters, the stream leaders, the reviewers and the sponsors for the efforts. And to the 90 participants from 20 countries: Austria, Bosnia‐Herzegovina, Canada, Croatia, Germany, Hong Kong, Hungary, Netherlands, Mexico, Portugal, Poland, Romania, Russia, South Africa, Serbia, Slovakia, Spain, Thailand, United Kingdom, United States. A special word to Prof. Gaby Neumann from Wildau who organized the Proceedings. Let us make TAKE 2017 a great occasion and help save the knowledge economy a bit. Eduardo Tomé, Conference Chair Zagreb, July 2017
Author : Peter J. van Baalen
Publisher : Springer Science & Business Media
Page : 204 pages
File Size : 28,88 MB
Release : 2001-10-31
Category : Business & Economics
ISBN : 0792375955
In the network economy, concepts of management knowledge, management learning, and business school organization should change. Otherwise, they will not survive the 21st century. Different (f)actors are putting new demand upon providers of management education and traditional providers of management education are faced with new competitors. Moreover, the dynamics of the playing field have changed, as have approaches to (management) learning. Management Education in the Network Economy proposes the idea of networked business school to cope with these challenges. The book deals with the following subjects: 1) Current economic and organizational realities can best be viewed from the perspective of network organization; management knowledge and education should reflect these transformations to survive. 2) The idea and organization of (management) learning are revolutionizing, as well as the market for (management) education, which brings about huge changes for business schools. 3) Business school, particularly, should capitalize on these transformations and should strategically (re)organize and (re)position themselves to compete in the playing field for management education. 4) A networked learning environment is an integrative and effective learning environment for organizing management education in the 21st century network economy. 5) The networked business school is the organizational form to survive in the 21st century network economy, reflecting the environmental changes and demands, and to realize a competitive edge in the field of management education.
Author : Dawn Iacobucci
Publisher : SAGE
Page : 465 pages
File Size : 24,61 MB
Release : 1996-08-07
Category : Business & Economics
ISBN : 076190140X
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They also investigate market dynamics and structure and consumer networks. In conclusion, several advanced methodological issues and future research directions are examined. In addition to the main research chapters, key figures contribute their own reflections on the topic.
Author : Jeffrey Neilson
Publisher : Routledge
Page : 273 pages
File Size : 30,35 MB
Release : 2017-10-02
Category : Political Science
ISBN : 1317533658
The global economic system is experiencing a profound period of rapid change. The emergence of globalised production and distribution systems, which bring together diverse constellations of economic actors through a complex regime of global corporate governance, state regulation and new international divisions of labour, demands corresponding and innovative explanatory models. Global value chains (GVCs) and global production networks (GPNs) have been particularly useful as conceptual frameworks for understanding the global market engagement of firms, regions and nations. This book examines the rise of GVCs and GPNs as dominant features of the international political economy. It brings together leading thinkers in the field and sets out new directions for future scholarship in understanding the contemporary global economic system. In doing so, this book makes a significant contribution to our understanding of the international political economy and the global economic system in the post-Washington Consensus era of contemporary capitalism. This book was published as a special issue of the Review of International Political Economy.
Author : Jorma Larimo
Publisher : Edward Elgar Publishing
Page : 533 pages
File Size : 23,34 MB
Release : 2015-06-29
Category : Business & Economics
ISBN : 178347548X
Over the past few decades, alliance and networks have been generally examined individually. This Handbook sheds new light on this research by combining the two topics and focuses on highlighting their similarities. The expert contributors discuss topic
Author : Subhash C. Jain
Publisher : Edward Elgar Publishing
Page : 433 pages
File Size : 38,7 MB
Release : 2011
Category : Business & Economics
ISBN : 1849806128
The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume.
Author : Ritu Srivastava
Publisher : Business Expert Press
Page : 129 pages
File Size : 28,68 MB
Release : 2019-11-25
Category : Business & Economics
ISBN : 1948976129
Mature businesses across all advanced countries are struggling to find new markets. Indian market has been estimated huge in size, approximately $1.2 trillion in purchasing power parity for the households earning an annual income of less than $4,000. This comes to almost 880 million of Indian population of which 22 percent is urban India and 78 percent rural India. Referred to as bottom of the pyramid/low income/subsistence markets, while these markets offer immense business opportunities they also pose challenges. The needs of this segment have to be addressed by the corporate world but it might need a new approach with new business frameworks for implementation. The companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models. Decoding Customer Value at the Bottom of the Pyramid: An Urban India Perspective answers these questions through a practical, rigorous and research oriented way. This book is a must read for business executives across the globe with an interest in the low income customers in India.
Author :
Publisher : Emerald Group Publishing
Page : 125 pages
File Size : 15,52 MB
Release : 2005
Category : Business ethics
ISBN : 1845448197
The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.
