Sport and American Mentality, 1880-1910


Book Description

Few observers of American life today would doubt that sports occupy a prominent place in our society, but equally few have examined the origins of the country's greatest passion. Probing our history, culture, and consciousness, Professor Mrozek shows how sports gained national acceptance and became as standard as fried chicken and church on Sunday.







Handbook of Sports Studies


Book Description

Now available in paperback, this vital handbook marks the development of sports studies as a major new discipline within the social sciences. Edited by the leading sociologist of sport, Eric Dunning, and Jay Coakley, author of the best selling textbook on sport in the USA, it both reflects and richly endorses this new found status. Key aspects of the Handbook include: an inventory of the principal achievements in the field; a guide to the chief conflicts and difficulties in the theory and research process; a rallying point for researchers who are established or new to the field, which sets the agenda for future developments; a resource book for teachers who wish to establish new curricula and develop courses and programmes in the area of sports studies. With an international and inter-disciplinary team of contributors the Handbook of Sports Studies is comprehensive in scope, relevant in content and far-reaching in its discussion of future prospect.




Research Quarterly


Book Description




Sport and Sociology


Book Description

Offering a ‘state of the art’ review of the sociology of sport and investigating those areas where sport has come to influence the sociological mainstream, this book examines how sociology has impacted upon the consciousness of sports fans, administrators and even politicians. As the first book to provide a history of the sociology of sport and to clearly locate the contemporary discipline in the wider currents of sociological discourse, Sport and Sociology is important reading for all students and scholars interested in the relationship between sport and society, whether they are working in sport studies or in the sociological mainstream.




Social Approaches to Sport


Book Description

Essays about sports by sociologists, organized around the theme of social organization and differentiation, Sports are viewed as they reinforce the structure of Western industrial society. Other topics include the role of sports throughout the life cycle.










Sports Marketing


Book Description

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.




Sex Segregation in Sports


Book Description

Why isn't segregation based on sex illegal in sports just as race segregation is? This book examines the controversial issue, arguing that "separate but equal" is neither achievable nor constitutional. Will the creation of coed teams help mitigate issues of perceived sex discrimination in sports, or will equity among male and female athletes come from better enforcement of the "separate but equal" ideal? This book examines this highly charged issue, specifically challenging the effectiveness of Title IX and arguing that it be ousted in favor of sex integration. This is the first book to present both legal and social arguments for the elimination of sex segregation in sports and provide tangible solutions to address this issue. Authors Adrienne N. Milner and Jomills Henry Braddock II lay out the potential benefits of comingling male and female athletes, illustrating how this process may translate to greater sex equality in social, economic, and political contexts. In addition, this forward-thinking work offers specific recommendations for facilitating the integration of sexes in sports and discusses the importance of changing attitudes and ideology within the sports community and the general public to achieve this goal.