Author : Daniel Amor
Publisher : Prentice Hall Professional
Page : 322 pages
File Size : 17,18 MB
Release : 2002
Category : Electronic commerce
ISBN : 013041803X
This book is for individual and companies who want to learn more about the new possibilities of the E-Services revolution that is about to take place.
Author : Daniel Amor
Publisher :
Page : 294 pages
File Size : 19,53 MB
Release : 2002
Category : Electronic book
ISBN :
Author : Amor
Publisher :
Page : pages
File Size : 37,49 MB
Release : 2002-02
Category :
ISBN : 9780130355607
Author : Fletcher Research
Publisher :
Page : 108 pages
File Size : 49,72 MB
Release : 1999-01-01
Category : Business
ISBN : 9781902112091
Author : Dick Stroud
Publisher : Palgrave Macmillan
Page : 310 pages
File Size : 46,75 MB
Release : 1998
Category : Business & Economics
ISBN : 9780312217556
Doing business on the Internet places new demands on organisations and those determining strategy and direction. It challenges many of the basic assumptions about the structure of business processes, be they channels of distribution, product marketing, customer service or resource management. The Internet does, and will continue to have, a powerful influence on the way we conduct business. In Internet Strategies Dick Stroud sets out to provide a practical guide to this decision-making process, taking a truly strategic approach that shows how companies can exploit the internet for their advantage, now and in the future. Packed with practical advice, diagnostic tools and a range of possible strategies, this book is the ideal read for those recognising the need to embrace all that this new medium has to offer in a way that is relevant and sensible for their business.
Author : Mary J. Cronin
Publisher : Harvard Business Review Press
Page : 0 pages
File Size : 31,29 MB
Release : 1996
Category : Affaires
ISBN : 9780875847207
The Internet Strategy Handbook is the first book to bring together the advice of managers who have spearheaded their company's Internet strategy. In close detail, 10 Internet pioneers, including managers from Dow Jones, Lockheed Martin, Genentech, and Digital, show exactly how their companies have profited from their Internet connections. They examine the strategic impact of the Internet and the World Wide Web on their corporate strategies, analyze both their successes and failures, present cost-benefit analyses, and review key issues and emerging trends in successful Internet implementation such as secure commercial transactions, staff training, and competitive advantage. Managers evaluating the potential of the Internet for the first time, executives seeking to gain more value from existing Internet connections, consultants, entrepreneurs, and all Internet business users will refer to The Internet Strategy Handbook again and again. Its mix of strategic thinking, implementation advice, and model corporate applications will remain relevant long after the current Internet technical guides have become obsolete.
Author : Mohan Subramaniam
Publisher : MIT Press
Page : 314 pages
File Size : 29,72 MB
Release : 2022-08-16
Category : Business & Economics
ISBN : 0262046997
How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing. Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.
Author : W. David Stephenson
Publisher : AMACOM
Page : 257 pages
File Size : 44,92 MB
Release : 2018-08-07
Category : Computers
ISBN : 0814439780
Are you ready for the IoT revolution? The Internet of Things (IoT) will soon be everywhere—embedded in interconnected devices we’ll use every day, and this book documents the shifts now under way. Cars, appliances, and wearables already transmit real-time data to improve performance, and new IoT products can even save your life. Consumer goods are just the tip of the iceberg. Amid projections that 30 billion smart devices will be linked soon, traditional companies such as Siemens, GE, and John Deere are preparing for profound changes to management, strategy, manufacturing, and maintenance. With the IoT, for example, sensors warn when a critical assembly-line part is about to break, or track how customers actually use products. Data hubs collect and share information instantly with departments, supply chains, partners, and customers— anchoring the organization and replacing hierarchies with circular systems. Written by a leading IoT strategist, The Future is Smart explains how companies are tapping technology to: Optimize supply chains Maximize quality Boost safety Increase efficiency Reduce waste Cut costs Revolutionize product design Delight customers For those who are ready, the opportunities are endless. This big-think book reveals concrete actions for thriving in this new tech-enabled world.
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 29,69 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Roxana Radu
Publisher : Springer Science & Business Media
Page : 245 pages
File Size : 26,47 MB
Release : 2014-03-25
Category : Law
ISBN : 364245299X
The volume explores the consequences of recent events in global Internet policy and possible ways forward following the 2012 World Conference on International Telecommunications (WCIT-12). It offers expert views on transformations in governance, the future of multistakeholderism and the salience of cybersecurity. Based on the varied backgrounds of the contributors, the book provides an interdisciplinary perspective drawing on international relations, international law and communication studies. It addresses not only researchers interested in the evolution of new forms of transnational networked governance, but also practitioners who wish to get a scholarly reflection on current regulatory developments. It notably provides firsthand accounts on the role of the WCIT-12 in the future of Internet governance.
