Democracy in Mexico
Author : Pablo González Casanova
Publisher : New York : Oxford University Press
Page : 272 pages
File Size : 21,22 MB
Release : 1970
Category : Mexico
ISBN :
Handbook of Brand Relationships
Author : Deborah J. MacInnis
Publisher : Routledge
Page : 536 pages
File Size : 22,87 MB
Release : 2014-12-18
Category : Business & Economics
ISBN : 1317469186
Book Description
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
The Meme Machine
Author : Susan Blackmore
Publisher : OUP Oxford
Page : 288 pages
File Size : 21,33 MB
Release : 2000-03-16
Category : Science
ISBN : 0191574619
Book Description
Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.
Marketing Management
Author : Marketing and Logistics Group, Cranfield School of Management
Publisher : Palgrave
Page : 295 pages
File Size : 33,25 MB
Release : 2000-03-23
Category : Business & Economics
ISBN : 9780333777503
Book Description
Marketing Management: A Relationship Marketing Perspective is an introduction to the principles of marketing management with a relationship perspective integrated throughout. Through the book contributors explore five key areas: * The Role of Relationship Marketing in Business * The Customer Retention Audit * Creating Customer Value Through the Expanded Marketing Mix * Planning and Organising for Relationship Marketing * Relationship Marketing in Action With insightful graphics, mini case studies and numerous real-world examples, Marketing Management is an ideal text for MBA students, postgraduates and professionals seeking a topical introduction to leading edge management and marketing thinking. Final year undergraduates of business will also benefit from this well-written, highly accessible text. Also available is a companion website with extra features to accompany the text, please take a look by clicking below -http://www.palgrave.com/business/cranfield/
Digital Media and Innovation
Author : Richard A. Gershon
Publisher : SAGE Publications
Page : 355 pages
File Size : 45,68 MB
Release : 2016-02-11
Category : Language Arts & Disciplines
ISBN : 1483322548
Book Description
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
'Mixed Race' Studies
Author : Jayne O. Ifekwunigwe
Publisher : Routledge
Page : 362 pages
File Size : 44,73 MB
Release : 2015-03-24
Category : Social Science
ISBN : 1135170711
Book Description
Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.
The Pocket Guide to Health Promotion
Author : Glenn Laverack
Publisher : McGraw-Hill Education (UK)
Page : 170 pages
File Size : 38,68 MB
Release : 2014-07-16
Category : Medical
ISBN : 0335264735
Book Description
The 'Pocket Guide to Health Promotion' is a short, punchy and practical guide aimed at students and practitioners. The book includes precise definitions and examples of key concepts and methods in health promotion practice and a chapter by chapter description of the management planning, strategy selection, implementation and evaluation of health promotion programmes. Written in an accessible and concise style, the book offers the reader a practical and flexible resource that is ideal for students and practitioners looking to plan and implement health promotion activities. A must buy for those new to health promotion or who want a pocket guide to this core health activity. "Clearly written and practical, this excellent guide will prove indispensible to practitioners of health promotion globally, and a very useful starting point for students. It will be worth buying a pocket to put it in!" David Ross, Professor of Epidemiology and International Public Health, London School of Hygiene and Tropical Medicine, UK "The Pocket Guide to Health Promotion is easy to navigate with complex concepts in health promotion explained in a user-friendly way. Whether you are practicing health promotion or studying the discipline, this will be a welcome addition to any book shelf." Dr James Woodall, Co-Director of the Centre for Health Promotion Research & Course Leader MSc Public Health, Leeds Metropolitan University, UK
The Gospel of Life
Author : Pope John Paul II
Publisher : Random House Incorporated
Page : 228 pages
File Size : 13,74 MB
Release : 1995
Category : Religion
ISBN : 9780679758648
Book Description
Child Friendly Schools Manual
Author :
Publisher : UNICEF
Page : 244 pages
File Size : 31,4 MB
Release : 2009
Category : Business & Economics
ISBN : 9280643762
Book Description
This Child-Friendly Schools (CFS) Manual was developed during three-and-a-half years of continuous work, involving the United Nations Children's Fund education staff and specialists from partner agencies working on quality education. It benefits from fieldwork in 155 countries and territories, evaluations carried out by the Regional Offices and desk reviews conducted by headquarters in New York. The manual is a part of a total resource package that includes an e-learning package for capacity-building in the use of CFS models and a collection of field case studies to illustrate the state of the art in child-friendly schools in a variety of settings.
Organizational Behavior
Author : Don Hellriegel
Publisher :
Page : 0 pages
File Size : 36,99 MB
Release : 2001
Category : Beslutningstagning-ledelse
ISBN : 9780324069563
Book Description
Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.
