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Rugby World Cups - 2003 and 2015

Author : Paul Tait

Publisher : Andrews UK Limited

Page : 622 pages

File Size : 25,36 MB

Release : 2013-11-20

Category : Sports & Recreation

ISBN : 1783333537

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Book Description

History was made on November 22 2003 - England was crowned the World Champion. Everything was ready for rugby to explode in England, for the national team to kick-on, for the level of the domestic game to continue growing and for the sport to truly become prominent nationwide. It did not eventuate. England lost far too many matches and the Aviva Premiership does not match the French Top 14. The result for Rugby World Cup 2015 is a match schedule allocating more games to Wales than to the north of England. Understanding how this came about and also how and why Wales secured matches is an important part of the puzzle and carries substantial implications for future Rugby World Cups. Local and global issues including decision making, rival sports and nationalized players are all tackled in an analysis that seeks to offer realistic and viable solutions for the benefit of English and global rugby.



Irb Rugby World Cup 2015

Author : Andrew Baldock

Publisher : Carlton Books

Page : 0 pages

File Size : 23,48 MB

Release : 2015-07

Category : Sports & Recreation

ISBN : 9781780976501

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Book Description

Licensed by the competition's organisers, the International Rugby Board, the IRB Rugby World Cup 2015: The Official Tournament Guide is the must-have companion to world rugby's biggest event. England is the tournament host, and this book contains everything fans will need, from venue guides to detailed information on every team in the finals, with key players, playing strengths, coaches, past form and a prediction of teams' hopes of success. In addition to reports on the qualifying tournaments and the fill-in Rugby World Cup 2015 fixture schedule, famous games are recalled in special features, together with biographies of the men most likely to light up the tournament. The Rugby World Cup's glorious history and tournament records are also fully covered making this essential reading for all fans interested in Rugby World Cup 2015.



Rugby World Cup 2015

Author : Andrew McDermott

Publisher :

Page : pages

File Size : 19,16 MB

Release : 2015

Category : Rugby Union football matches

ISBN :

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Book Description

The guide provides excellent background information about the host nation, England, expert analysis of all the 20 teams involved, and the stars to watch. It also includes features on all the previous finals, a history of the Rugby World Cup, and a Tournament progress chart that will allow every fan to follow their team throughout the competition.



Rugby World Cup 1987 - 2015: Complete Results and Statistics

Author : Simon Barclay

Publisher : Lulu.com

Page : 395 pages

File Size : 20,33 MB

Release : 2015-11-04

Category : Sports & Recreation

ISBN : 1326468065

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Book Description

New Zealand's wonderful victory over close rivals Australia in the Twickenham final brought to close a thrilling 2015 Rugby World Cup which saw southern hemisphere teams dominate and playing a style of rugby which left the northern teams wondering how they can compete in future. This 395 page book concentrates on the 2015 tournament, detailing each pool and knock-out phase match, full information on all the qualifying competitions, each country's squads with changes made, plus a 10 page section filled with records and statistics from both the latest tournament and for the history of the world cup. The book also has match details for every game played in the world cup since 1987.



Strategic Sport Marketing

Author : David Shilbury

Publisher : Routledge

Page : 521 pages

File Size : 27,55 MB

Release : 2020-07-25

Category : Sports & Recreation

ISBN : 1000247457

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Book Description

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management



Strategic Sport Marketing

Author : Adam Karg

Publisher : Routledge

Page : 405 pages

File Size : 40,63 MB

Release : 2020-07-25

Category : Sports & Recreation

ISBN : 1000251276

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Book Description

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management



Rugby Union and Professionalisation

Author : Mike Rayner

Publisher : Routledge

Page : 176 pages

File Size : 23,67 MB

Release : 2017-12-15

Category : Sports & Recreation

ISBN : 1351971247

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Book Description

The game of rugby has changed significantly in the course of its history. In the early part of the 19th century it evolved from a folk game played by the working class to a recreational activity for public schoolboys. From the 1820s rugby represented an opportunity for gentlemen to demonstrate physical prowess and masculinity and in more recent times it has developed into an activity that reflects the changing attitudes towards professional sport. For the most part of the last one hundred years, rugby union became an important international sport that represented the nationalistic ideals of a number of countries. However, a number of developments, including the increasing influence of a business ethos within sport during the latter decades of the twentieth century, exposed rugby union to the realities of commercialism and all the factors associated with it, especially the demands of a more diverse spectating public. Drawing on interview material with forty-eight elite level rugby union players from England, Wales, Scotland, France, Ireland, South Africa, New Zealand and Australia who participated in elite level rugby union either before, in the overlapping period or after the declaration of professionalism, this book traces the evolution of attitudes towards professionalism from a players’ perspective and develops a critical review of the impact that professionalism has had upon the sport of rugby union. Rugby Union and Professionalisation: Elite Player Perspectives is fascinating reading for all students and scholars with an interest in rugby union, sport history, sport policy, sport management and the sociology of sport.



Ambush Marketing & the Mega-Event Monopoly

Author : Andre M. Louw

Publisher : Springer Science & Business Media

Page : 771 pages

File Size : 18,52 MB

Release : 2012-06-06

Category : Law

ISBN : 906704864X

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Book Description

This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory ‘association rights’ to mega-events, and considers potential future developments in respect of the law’s treatment of mega-event commercialisation. Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; civil rights organisations.



Chase's Calendar of Events 2015

Author : Editors of Chase's Calendar of Events

Publisher : McGraw Hill Professional

Page : 754 pages

File Size : 49,78 MB

Release : 2014-10-17

Category : Business & Economics

ISBN : 0071835458

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Book Description

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. 12,500 entries. 196 countries. 365 days. Find out what's going on any day of the year, anywhere across the globe! If you're looking to tie a promotional event to a special month, travel to a music festival halfway around the world, blog about a historical milestone or do a celebrity birthday round-up on your radio show or Twitter feed, Chase's Calendar of Events is the one resource that has it all. For broadcasters, journalists, event planners, public relations professionals, librarians, editors, writers or simply the curious, this is one reference you can't do without! Chase's Calendar of Events 2015 brings you: Major sporting events such as the FIFA Women's World Cup (June 6), the Pan American Games (July 10) and the 48th Transpacific Yacht Race (July 13). Milestones such as the 800th anniversary of the Magna Carta, 200th anniversary of Waterloo, 150th anniversary of Lincoln's assassination, 75th anniversary of Dunkirk and the Battle of Britain, 150th birth anniversary of poet W.B. Yeats and much more. New birthday entries for news makers like the new king of Spain, Felipe VI of Bourbon and Greece (Jan 30), or political activist Nadezhda Tolokonnikova (Nov 7); sports stars such as Meryl Davis (Jan 1) and Johnny Manziel (Dec 6); and entertainers Lupita Nyong'o (Mar 1), Chiwetel Ejiofor (July 10), Jamie Dornan (May 1), Dakota Johnson (Oct 4), Lorde (Nov 7) and Macklemore (June 19). New special days such as Take Your Poet to Work Day (July 15), National Black Women in Jazz and the Arts Day (Mar 1), National Biscotti Day (Sept 29), Runner's Selfie Day (June 23), No Selfies Day (Mar 16) and many more. New! Get exclusive access to the Chase's Calendar of Events companion website with: What's on Today? All the holidays, events, anniversaries, celebrity birthdays, and so on for the current day Advanced Search: customize your search--date ranges, location, key word, category, attendance--however you want! Unique Festivals of the World: a new, interactive map of the world--click on a country and discover its major festivals Tabbed pages for Major Awards, About the Holidays, Spotlight for 2015, Glossary of Calendar Terms and Special Months For information on the url and password of the companion website, please see details inside the book.



Neoliberalism and the Political Economy of Tourism

Author : Jan Mosedale

Publisher : Routledge

Page : 171 pages

File Size : 35,70 MB

Release : 2016-03-10

Category : Business & Economics

ISBN : 1317088980

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Book Description

Tourism has become increasingly shaped by neoliberal policies, yet the consequences of this neoliberalisation are relatively under-explored. This book provides a wide-ranging inquiry into the particular manifestations of different variants of neoliberalism, highlighting its uneven geographical development and the changing dynamics of neoliberal policies in order to explain and evaluate the effects of neoliberal processes on tourism. Covering a variety of different aspects of neoliberalism and tourism, the chapters investigate how different types of tourism are used as part of more general neoliberalisation agendas, how neoliberalism differs according to the geographic context, the importance of discourse in shaping neoliberal practices and the different approaches of putting the neoliberal ideology into practice. Aiming to initiate debates about the connections between neoliberalism and tourism and advance further research avenues, this book makes a timely contribution which discusses the relationships between markets, nation-states and societies from a social science perspective. Neoliberalism is considered as a political-economic ideology, as variants of the global neoliberal project, as discourse and practices through which neoliberalism is enacted.