The Heart of Marketing


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“This book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect” (Mark Joyner, author of The Irresistible Offer). This book is about marketing. But more important, this is a book about you, the soft sell marketer—and your desire to market and sell your products and services, online or off, without compromising your personal or professional values. In short, it’s about putting your heart into marketing. Based on the principle that selling is spiritual service, this book validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships. For those who want to focus on integrity, avoid deceptive or hard-sell tactics, and maintain a balance between commerce and conscience, it will inspire the imagination—setting the foundation for you to understand and profit from the practice of soft sell marketing.




Economics of Federal Timber Sales


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Middle East Arms Sales Proposals


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The Invisible Sale


Book Description

"Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale , Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions!"--Back cover.




Sex for Sale


Book Description

In early twentieth-century U.S. culture, sex sold. While known mainly for its social reforms, the Progressive Era was also obsessed with prostitution, sexuality, and the staging of women’s changing roles in the modern era. By the 1910s, plays about prostitution (or “brothel dramas”) had inundated Broadway, where they sometimes became long-running hits and other times sparked fiery obscenity debates. In Sex for Sale, Katie N. Johnson recovers six of these plays, presenting them with astute cultural analysis, photographs, and production histories. The result is a new history of U.S. theatre that reveals the brothel drama’s crucial role in shaping attitudes toward sexuality, birth control, immigration, urbanization, and women’s work. The volume includes the work of major figures including Eugene O’Neill, John Reed, Rachel Crothers, and Elizabeth Robins. Now largely forgotten and some previously unpublished, these plays were among the most celebrated and debated productions of their day. Together, their portrayals of commercialized vice, drug addiction, poverty, white slavery, and interracial desire reveal the Progressive Era’s fascination with the underworld and the theatre’s power to regulate sexuality. Additional plays, commentary, and teaching materials are available at brotheldrama.lib.miamioh.edu. Plays included: Ourselves (1913) by Rachel Crothers The Web (1913) by Eugene O’Neill My Little Sister (1913) by Elizabeth Robins Moondown (1915) by John Reed Cocaine (1916) by Pendleton King A Shanghai Cinderella (renamed East is West, 1918) by Samuel Shipman and John B. Hymer




A Veblen Treasury: From Leisure Class to War, Peace and Capitalism


Book Description

First Published in 2015. Thorstein Veblen (1857-1929) was a contemporary of John Dewey and C.S. Peirce and ranks as one of the seminal minds of his generation of American thinkers in economics and sociology. He was a caustic critic of American business culture and his prose being peppered with Latin vocabulary might have made his ideas difficult to comprehend to the layperson. This collection of his writings looks at Veblen's works, main concepts and enables the reader to sample the broad spectrum of his thought and to reach his or her own conclusions regarding its present relevance.




Handbook of the Sociology of Racial and Ethnic Relations


Book Description

The study of racial and ethnic relations has become one of the most written about aspects in sociology and sociological research. In both North America and Europe, many "traditional" cultures are feeling threatened by immigrants from Latin America, Africa and Asia. This handbook is a true international collaboration looking at racial and ethnic relations from an academic perspective. It starts from the principle that sociology is at the hub of the human sciences concerned with racial and ethnic relations.







Sales Management


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