It's the Customer, Stupid!


Book Description

Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't. Get proven steps to REALLY put your customer at the center of what you do Distinguish your business from the competition by understanding the principle that good sales ARE good service Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!




It's the Customer, Stupid!


Book Description

Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't. Get proven steps to REALLY put your customer at the center of what you do Distinguish your business from the competition by understanding the principle that good sales ARE good service Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!







It's the Middle Class, Stupid!


Book Description

It’s the Middle Class, Stupid! confirms what we have all suspected: Washington and Wall Street have really screwed things up for the average American. Work has been devalued. Education costs are out of sight. Effort and ambition have never been so scantily rewarded. Political guru James Carville and pollster extraordinaire Stan Greenberg argue that our political parties must admit their failures and the electorate must reclaim its voice, because taking on the wealthy and the privileged is not class warfare—it is a matter of survival. Told in the alternating voices of these two top political strategists, It’s the Middle Class, Stupid! provides eye-opening and provocative arguments on where our government—including the White House—has gone wrong, and what voters can do about it. Controversial and outspoken, authoritative and shrewd, It’s the Middle Class, Stupid! is destined to make waves during the 2012 presidential campaign, and will set the agenda for legislative battles and political dust-ups during the next administration.




It's The Economy, Stupid


Book Description

Pollsters are constantly worrying about our perceptions of politicians. What do their other halves look like? Who looks best when eating a bacon sandwich? Should they even be eating bacon sandwiches in the first place? For the voter, though, it all comes down to one thing: the economy. While good economic news can send popularity sky-rocketing, bad performance can blight a party's election chances for years. But, with policies often working with time lags, it's rarely clear who is responsible for what - especially when their stances on the biggest issues of the day - immigration, the EU, the NHS - are clouded in rhetoric rather than grounded in hard economic fact. It's the Economy, Stupid sets out to change al l that. This incisive, accessible guide explodes some of the most entrenched myths of British political debate. Does immigration help or harm our economy? Are austerity measures the best way to tackle a financial meltdown? Is the NHS in crisis? With answers to all these questions and more, this is essential reading for anyone who wants to know how their vote will affect their financial future.




It's the Economy, Stupid


Book Description

Since the end of World War II, most people around the world regarded the United States as the land of opportunity. The baby boomers and Generation X knew it best as "the land of milk and honey." It was a place where people could easily raise a family and with hard work could achieve anything they set their mind to. The American Dream, a dream of a land where life is better, richer and fuller for everyone, was alive. Much has changed, though, in the past four decades. Most Americans today do not realize that since the early 1990s, when the world markets began to merge and globalization took place, America went through a significant transformation. Today, the America of yesterday, a place where children grew up to ultimately earn more than their parents, is no longer reality but, in most cases, just wishful thinking. In today's globalized world, working in America no longer feels any different than earning a living in Europe or Japan. Indeed, income levels and employment opportunities now appear to be similar. Are they, though? Do Americans still have the edge or has the American Dream finally slipped away? Is it possible to conceive that American workers could be disadvantaged when compared to those living and working in other countries? While most people live their everyday lives never knowing, one thing is clear. Recently, political catchphrases such as "Make America Great Again," deeply resonated with frustrated Americans on both sides of the political divide, more so than election pollsters and the media anticipated during the 2016 presidential election. Undoubtedly, anxiety about the future is in the air, but what causes it? Can the past be restored? One thing is certain. Americans cannot afford to remain complacent with the status quo. Visit the author's webpage HERE.




The Customer Is Not Always Right


Book Description

Service workers share their funniest and most cringeworthy stories of difficult, demanding, and just plain mind-boggling encounters with the public . . . “Ma’am, the rules clearly state that you cannot have any liquids over 3.4 ounces in your carry-on. If you’d like to, you could—” “But that’s not a liquid!” “Excuse me, ma’am?” “It’s not a liquid! It’s water!” Retailers, restaurants, and tech support providers believe service is king, but in The Customer Is Not Always Right, A.J. Adams proves that customers will do anything they can to put that motto to the test. Enjoy tales from the creator of the popular website Not Always Right, including half that are previously unpublished, showcasing customer-relations horror stories everyone can relate to. No matter what side of the counter you’re on, there are hilarious accounts about everything that can go wrong between the customer and retail or service provider. Whether it's a confrontation in the drive-through over not enough fries or arguing over a one-cent price difference on milk, this book proves the principle of “the customer is always right” can be dead wrong.




It's the Political Economy, Stupid


Book Description

It's the Political Economy, Stupid brings together internationally acclaimed artists and thinkers, including Slavoj Žižek, David Graeber, Judith Butler and Brian Holmes, to focus on the current economic crisis in a sustained and critical manner. Following a unique format, images and text are integrated in a visually stunning bespoke production by activist designer Noel Douglas. What emerges is a powerful critique of the current capitalist crisis through an analytical and theoretical response and an aesthetic-cultural rejoinder. By combining artistic responses with the analysis of leading radical theorists, the book expands the boundaries of critique beyond the usual discourse. It's the Political Economy, Stupid argues that it is time to push back against the dictates of the capitalist logic and, by use of both theoretical and artistic means, launch a rescue of the very notion of the social.




It’s Your Ego—Stupid!


Book Description

Why stupid? • Stupid means our intellect is being overruled by our ego in the way we live our lives. • Stupid means having ego-driven, reality-disconnected thoughts, often leading us into unnecessary and painful beliefs, feelings, behaviors, and physical symptoms. • Stupid means spending more of our life focused on daily and mortal survival and less of it on truly living. • Stupid means blocking ourselves from spiritual awakening and being the love, life, and energy that God is. • Stupid means failing to recognize and live the divine gifts everyone has been given—life, creating our life, eternal life, and God within. It’s Your Ego—Stupid! exposes you to a greater understanding of your ego; symptoms of ego imbalance involving power, flexibility, and vulnerability; and insights for fixing your ego so you can live the great life you are meant to live. You are an intelligent, spiritual being capable of becoming a better human being! Nick Martin




The Dumb Book


Book Description

The old adage truth is stranger than fiction can also be construed as truth is funnier than fiction and we see no shortage of real people doing and saying dumb things and making us laugh in the process. The Editors of Reader’s Digest present a hilarious collection of dumb people doing dumb things. Every day in America we are bombarded by stupidity; sometimes we just shake our heads, but most of the time we get a good laugh out of the really dumb things people do and say. In our first collection of dumb stories we poke a little fun at the unbelievably dumb things that happen in our lives and have a good chuckle along the way. “You’re a dumb criminal if…You’re not picky about your office locations. Christopher Exley of Everett, Washington, was arrested for conducting a drug deal over the phone—in the bathroom of the Everett Police Department.” “During my brother-in-law’s first performance review, his boss said, “I’m not quite sure what it is you do here. But whatever it is, could you do it faster?” --Jeanie Waara, Philip, SD “In an attempt to balance work and motherhood, I delegated the grocery shopping to my young babysitter. But the job proved a tad daunting. One day while I was at work, she texted me from the supermarket. “Can’t find Brillo pads,” she wrote. “All they have are Tampax and Kotex.” --Kimberly Clark, Alpharetta, GA “I overheard an elderly gentleman tell his friend that he couldn’t meet him the next day because he had to go to the hospital for an autopsy. His friend was sympathetic: “I had one of those last year. Luckily it wasn’t serious.” --Tracy Moralee, Hitchin, Great Britain