Enterprise


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Top Companies


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Newsweek


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Time


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Asseal Marketing


Book Description

The chapters form the core of the book and represent the key areas of product, distribution, promotion and price ... The integration of concepts and applications in a student-friendly manner is the focus of this book. Marketing concepts are introduced in a process approach in which marketing is described as a series of processes, market segmentation, new-product development, promotional decisions, and so forth.-Pref.




TIME


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Milwaukee Magazine


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Living the RV Life


Book Description

Whether you’re downsizing or thrill-seeking—or anything in between—find out if the RV lifestyle is right for you, and learn how to transition from a life of traditional home-ownership to one on the road. Do you love traveling? Meeting new people and seeing new places? Are you craving a life that feels meaningful and new? The RV lifestyle could be the answer. Both aspirational and practical, Living the RV Life is your ultimate guide to living life on the road—for people of all ages looking to downsize, travel, or work on the go. Learn if life in a motor home is right for you, with insightful details on the experiences of full-time RV-ers, tips for how to choose an RV (how big? new or used?), whether to sell your home (and if not, what to do with it), model costs, sample routes and destinations, basic vehicle maintenance, legal and government considerations—and much more! Written in a light and an easy-to-understand style, Living the RV Life is your bible to living a mobile life.




National Geographic


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Marketing


Book Description

The chapters form the core of the book and represent the key areas of product, distribution, promotion and price ... The integration of concepts and applications in a student-friendly manner is the focus of this book. Marketing concepts are introduced in a process approach in which marketing is described as a series of processes, market segmentation, new-product development, promotional decisions, and so forth.-Pref.