Journal of Historical Research in Marketing
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Page : 0 pages
File Size : 42,64 MB
Release : 2011
Category : Advertising
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Page : 0 pages
File Size : 42,64 MB
Release : 2011
Category : Advertising
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Page : 138 pages
File Size : 17,96 MB
Release : 2010
Category : Marketing
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Author : Mark Tadajewski
Publisher : Key Issues in Marketing Management
Page : 218 pages
File Size : 33,30 MB
Release : 2018-09-18
Category : Marketing
ISBN : 9780367002152
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include the history of the Boston Consulting Group's growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
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Page : 120 pages
File Size : 41,51 MB
Release : 2011
Category : Marketing
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Author : Brian Jones
Publisher :
Page : 149 pages
File Size : 23,43 MB
Release : 2011
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Page : 206 pages
File Size : 45,35 MB
Release : 2012
Category : Marketing
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Author : Robert Bartels
Publisher : Publishing Horizons, Incorporated
Page : 406 pages
File Size : 44,77 MB
Release : 1988
Category : Business & Economics
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Author : George N. Heller
Publisher :
Page : 0 pages
File Size : 28,86 MB
Release : 1982
Category : Music
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Author : Brian Jones
Publisher :
Page : pages
File Size : 31,6 MB
Release : 2017
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ISBN : 9781787431522
Author : Thomas C. Kinnear
Publisher : American Marketing Association
Page : 188 pages
File Size : 47,70 MB
Release : 1984-05
Category : Business & Economics
ISBN :