Journal of Retailing
Author :
Publisher :
Page : 496 pages
File Size : 28,98 MB
Release : 1963
Category : Electronic journals
ISBN :
Author :
Publisher :
Page : 496 pages
File Size : 28,98 MB
Release : 1963
Category : Electronic journals
ISBN :
Author : SALLIE SEWELL
Publisher :
Page : 470 pages
File Size : 30,41 MB
Release : 1961
Category :
ISBN :
Author : Manfred Krafft
Publisher : Springer Science & Business Media
Page : 458 pages
File Size : 21,25 MB
Release : 2009-12-17
Category : Business & Economics
ISBN : 3540720030
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author : A. M. Findlay
Publisher : Taylor & Francis
Page : 528 pages
File Size : 21,44 MB
Release : 2002
Category : Business & Economics
ISBN : 9780415087193
Author : Eleonora Pantano
Publisher : Springer
Page : 118 pages
File Size : 39,39 MB
Release : 2019-03-04
Category : Business & Economics
ISBN : 3030126080
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
Author : Michael Levy
Publisher :
Page : 517 pages
File Size : 47,6 MB
Release : 2014-03
Category : Retail trade
ISBN : 9780070893207
Author : Dhruv Grewal
Publisher : SAGE
Page : 214 pages
File Size : 16,38 MB
Release : 2018-12-03
Category : Business & Economics
ISBN : 1526457334
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Author : Gómez-Suárez, Mónica
Publisher : IGI Global
Page : 656 pages
File Size : 37,42 MB
Release : 2016-06-20
Category : Business & Economics
ISBN : 1522502211
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Author : Paul K. Feyerabend
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 34,99 MB
Release : 2016-09-26
Category : Science
ISBN : 0745694764
Philosopher, physicist, and anarchist Paul Feyerabend was one of the most unconventional scholars of his time. His book Against Method has become a modern classic. Yet it is not well known that Feyerabend spent many years working on a philosophy of nature that was intended to comprise three volumes covering the period from the earliest traces of stone age cave paintings to the atomic physics of the 20th century – a project that, as he conveyed in a letter to Imre Lakatos, almost drove him nuts: “Damn the ,Naturphilosophie.” The book’s manuscript was long believed to have been lost. Recently, however, a typescript constituting the first volume of the project was unexpectedly discovered at the University of Konstanz. In this volume Feyerabend explores the significance of myths for the early period of natural philosophy, as well as the transition from Homer’s “aggregate universe” to Parmenides’ uniform ontology. He focuses on the rise of rationalism in Greek antiquity, which he considers a disastrous development, and the associated separation of man from nature. Thus Feyerabend explores the prehistory of science in his familiar polemical and extraordinarily learned manner. The volume contains numerous pictures and drawings by Feyerabend himself. It also contains hitherto unpublished biographical material that will help to round up our overall image of one of the most influential radical philosophers of the twentieth century.
Author : Ruth N. Bolton
Publisher : Business Expert Press
Page : 181 pages
File Size : 46,47 MB
Release : 2016-04-18
Category : Business & Economics
ISBN : 1631573721
The Customer Experience is the sensory, cognitive, emotional, social and behavioral dimensions of all activities that connect the customer and the organization over time across touch points and channels. It encompasses all activities involving the customer where the organization is the focal object, including pre-purchase activities (such as exposure to a website ad), and purchase, consumption, and engagement behaviors (blogging, sharing photos). This book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how customers co-produce and co-create their experiences, and how these activities influence business revenues and costs. The book takes a deep dive into the psychology of customers, revealing the conceptual building blocks of customer experiences and how they build relationships over time. These ideas provide a business perspective on how to manage relationships with customers to generate cash flows and profitability, including the role of pricing.