Jugaad Time


Book Description

In India, the practice of jugaad—finding workarounds or hacks to solve problems—emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In Jugaad Time Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaad—as both premodern and postdigital, innovative and oppressive—Rai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.




Jugaad Innovation


Book Description

"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." —The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more—that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring jugaad practices to their organizations.




Flexible India


Book Description

Yoga has offered the Indian state unprecedented opportunities for global, media-savvy political performance. Under Modi, it has promoted yoga tourism and staged mass yoga sessions, and Indian officials have proposed yoga as a national solution to a range of social problems, from reducing rape to curing cancer. But as yoga has gone global, its cultural meanings have spiraled far and wide. In Flexible India, Shameem Black travels into unexpected realms of popular culture in English from India, its diaspora, and the West to explore and critique yoga as an exercise in cultural power. Drawing on her own experience and her readings of political spectacles, yoga murder mysteries, court cases, art installations, and digital media, Black shows how yoga’s imaginative power supports diverse political and cultural ends. Although many cultural practices in today’s India exemplify “culture wars” between liberal and conservative agendas, Flexible India argues that visions of yoga offer a “culture peace” that conceals, without resolving, such tensions. This flexibility allows states, corporations, and individuals to think of themselves as welcoming and tolerant while still, in many cases, supporting practices that make minority populations increasingly vulnerable. However, as Black shows, yoga can also be imagined in ways that offer new tools for critiquing hierarchical structures of power and race, Hindu nationalism, cultural appropriation, and self-help capitalism.




State Intimacies


Book Description

The public healthcare system in rural India is chronically under-resourced. It embodies and often perpetuates the wider politics of the Indian state towards its rural communities with provisions of care that are deeply entangled with violence and disgust. For rural women, such care deepens reproductive chronicity while providing temporary relief. Grounded in women’s everyday realities and experiences in sterilization camps and other healthcare settings in rural Rajasthan, State Intimacies examines the mundane workings, ambiguities and fragilities of care in post-colonial rural North India.




Disobedient Aesthetics


Book Description

"Disobedient Aesthetics examines emergent forms of creative civil disobedience that have arisen in response to digital tools of surveillance and control. Analyzing activities that defy-by hacking, subverting, or otherwise thwarting efforts to use the interface of our bodies and networked technologies-Disobedient Aesthetics theorizes the rhetorical and aesthetic character of such disobedient acts and the possibilities, limitations, and risks they pose for democratic participation. In recent decades, new tools of surveillance and control have become ubiquitous, among them security cameras, data mining in social media spaces, and biometric scanning. As such, we all now dwell in spaces of public, everyday life that entangle networked levers of control with the facticity of having bodies, DNA, or even faces in public. Each chapter probes a different aspect of our embodied experience as sites of data exploitation. The first chapter examines tactical interventions into the thermal vision systems used on military drones. Human body heat itself is transformed into a media object and a source of data for lethal drone systems. In the following chapter, we encounter extraordinarily sophisticated facial recognition platforms that are turning our very faces into actionable data mines. The next chapter examines two kinds of on-demand DNA analysis, at-home testing, like that used by 23andMe, and a related police practice, to show what's at stake when the hunger for personal data dives all the way into our genetic makeup. The next chapter considers how surveillance and control has come to change urban governance, and with it the physical space of publicness itself. Data-driven governance, paired with home "sharing" platforms like AirBNB apply even more pressure on populations, and have engendered new predictive forms of policing and new architectural forms, such as anti-homeless spikes in public spaces. The final chapter examines several different creative, critical, and collective efforts to democratize access to the technical knowledge needed to intervene in the control systems addressed in the prior chapters. A concluding epilogue revisits current theories and manifestations of "control," and offers an alternative reading of Gilles Deleuze's oft-cited thesis on control societies-namely, that with control, it is not a matter of escaping it, but a matter of "finding new weapons" to undermine its functions. All of the projects and activities surveyed here do indeed attempt that, but the epilogue meditates on an alternative to finding new "weapons," in the search for new "tactics." Ultimately, Disobedient Aesthetics theorizes control and the possibilities of creative, disobedient intervention into it, as at once an aesthetic and rhetorical phenomenon, with the creative disruptions of control surveyed here standing as potent models for productive paths for democratizing technology now"--




What They Don’t Teach You About Indian Management Style


Book Description

Do you think that there is something called the Indian management style that describes the way Indian companies do business? We have, of course, heard of the Japanese management style and the American way. Indian?? Indian companies are becoming successful not just in India but also on the global stage. Indian managers are gaining international recognition. Indigenous management techniques are being adopted by companies all over the world. Yet, we still haven’t seen the Indian management style being talked about or taught. Isn’t it? The wait is over. In this pioneering book–What They Don’t Teach You About Indian Management Style, Anand Kumar R.S., a homegrown management professional with exposure to working in Indian and foreign companies, looks at the established Japanese and American styles of management and the style adopted by Indian businesses. While doing so, he brings into perspective the unique and not-so-unique features of the Indian management approach. Digging into his vast experience, Anand delves into aspects that define the management style in typical Indian companies-small and big. For academia, practising management professionals in India and abroad and those watching India, the book serves as a treatise on the Indian management style. This also gives a perspective of the Indian way of doing business to those from outside India wanting to do business in India.




Materializing Digital Futures


Book Description

Digital, visual media are found in most aspects of everyday life, from workplaces to household devices - computer and digital television screens, appliances such as refrigerators and home assistants, and applications for social media and gaming. Each technologically enabled opportunity brings an increasingly sophisticated language with the act of pursuing the intrasensorial ways of perceiving the world around us - through touch, movement, sound and vision - that is the heart of screen media use and audience engagement with digital artifacts. Drawing on digital media's currently evolving transformation and transforming capacity this book builds a story of the multiple processes in robotics and AI, virtual reality, creative image and sound production, the representation of data and creative practice. Issues around commodification, identity, identification, and political economy are critically examined for the emerging and affecting encounters and perceptions that are brought to bear.




Enterprise Culture in Neoliberal India


Book Description

The promotion of an enterprise culture and entrepreneurship in India in recent decades has had far-reaching implications beyond the economy, and transformed social and cultural attitudes and conduct. This book brings together pioneering research on the nature of India’s enterprise culture, covering a range of different themes: workplace, education, religion, trade, films, media, youth identity, gender relations, class formation and urban politics. Based on extensive empirical and ethnographic research by the contributors, the book shows the myriad manifestations of enterprise culture and the making of the aspiring, enterprising-self in public culture, social practice, and personal lives, ranging from attempts to construct hegemonic ideas in public discourse, to appropriation by individuals and groups with unintended consequences, to forms of contested and contradictory expression. It discusses what is ‘new’ about enterprise culture and how it relates to pre-existing ideas, and goes on to look at the processes and mechanisms through which enterprise culture is becoming entrenched, as well as how it affects different classes and communities. The book highlights the social and political implications of enterprise culture and how it recasts family and interpersonal relationships as well as personal and collective identity. Illuminating one of the most important aspects of India’s current economic and social transformation, this book is of interest to students and scholars of Asian Business, Sociology, Anthropology, Development Studies and Media and Cultural Studies.




Informal Sector Innovations


Book Description

It is well documented that the space of informal economic activity is rising across the globe. This rise has been particularly significant in the least developed and developing countries, especially after the onset of neo-liberal policies and withdrawal of welfare state. There has also been a shift in academic thinking on informal sector, with attempts being made to understand the contribution of informal sector in generating employment and economic growth rather than focusing solely on exploitative labour conditions in these economic activities. Indeed, with the retreat of welfare state and the introduction of contract labour in the formal sector, many issues related to occupational hazards and improper labour conditions do not remain unique to the informal sectors of the economy, particularly in less developed countries. This volume addresses a specific concern: the issue of knowledge generation and innovative activities, which lies at the core of sustained competitive advantage of these activities. The chapters in this book were originally published in the African Journal of Science Technology Innovation and Development.




Art + DIY Electronics


Book Description

A systematic theory of DIY electronic culture, drawn from a century of artists who have independently built creative technologies. Since the rise of Arduino and 3D printing in the mid-2000s, do-it-yourself approaches to the creative exploration of technology have surged in popularity. But the maker movement is not new: it is a historically significant practice in contemporary art and design. This book documents, tracks, and identifies a hundred years of innovative DIY technology practices, illustrating how the maker movement is a continuation of a long-standing creative electronic subculture. Through this comprehensive exploration, Garnet Hertz develops a theory and language of creative DIY electronics, drawing from diverse examples of contemporary art, including work from renowned electronic artists such as Nam June Paik and such art collectives as Survival Research Laboratories and the Barbie Liberation Front. Hertz uncovers the defining elements of electronic DIY culture, which often works with limited resources to bring new life to obsolete objects while engaging in a critical dialogue with consumer capitalism. Whether hacking blackboxed technologies or deploying culture jamming techniques to critique commercial labor practices or gender norms, the artists have found creative ways to make personal and political statements through creative technologies. The wide range of innovative works and practices profiled in Art + DIY Electronics form a general framework for DIY culture and help inspire readers to get creative with their own adaptations, fabrications, and reimaginations of everyday technologies.