The Expert Witness Marketing Book


Book Description

How does a seasoned expert witness or a professional who is adding litigation consulting to his practice market his services to the legal community? The Expert Witness Marketing Book describes how to build or increase a client base of attorneys and insurance personnel in a professional and dignified manner. Specifically, it defines the specific professional approach required for the legal market, teaches the skill of networking, translates the cyber babble of Internet marketing, points out avenues of free publicity and promotion, and explains how to compose a brochure, publish a newsletter and create advertisements. It also has a extensive Resources section with lists of conferences and publications and attorney organizations. The only book of its kind written by a legal marketing consultant, advance reviews from expert witnesses say, "Simply invaluable, you cannot afford to be without it," and "This book has something for everyone."




Media, Technology, and Copyright


Book Description

Recommended reading for any person interested in the way new technologies, above all the internet and digital content, are affecting the legal treatment of copyrightable intellectual property and related business methods and practices.







Rheology Modifiers Handbook


Book Description

This is the first single-volume handbook with the information a researcher needs to select the best rheology modifiers for his/her project. Information on 20 different types of rheology modifiers manufactured by 26 companies worldwide is described. These range from Acrylic Polymers to Xanthan Gum. This handbook was written because, in the authors' experience, the selection of a rheology modifier for specific applications is an arduous task. It requires researching the technical literature of numerous suppliers, contacting them for current information and recommendations, and paring the list of candidates from hundreds to a few dozen. This book will enable readers to easily identify the best candidates for an application with a minimum investment of time.The book is divided into four sections. Part I reviews rheology fundamentals. Part II presents details on the products available from the 26 represented companies. Part III focuses on the selection of suitable rheology modifier candidates. Part IV is a formulary containing the contributions of the suppliers.




Forensic Psychology and Neuropsychology for Criminal and Civil Cases


Book Description

Today's increasingly sophisticated psychological and neuropsychological assessments allow for a greater understanding, and improved evaluations, in forensic psychology. By integrating discussions of modern psychological and neuropsychological tests, with extant civil and criminal cases, Forensic Psychology and Neuropsychology for Criminal and Civil Cases, Second Edition serves as a fully-updated, professional resource outlining modern behavioral science’s impact on the legal system. This second edition synthesizes the theoretical, empirical, and clinical literature, examining it through the lens of case application. The book is divided into three parts to look at foundational legal, ethical and applied issues; criminal forensic evaluations; and civil forensic evaluations. Chapters new to this edition address substance abuse and intoxication, interviewing and interrogation, criminal profiling, faked amnesia and recall skills, post-concussive syndrome (PCS), post-traumatic stress disorder (PTSD), and trends and research directions. Clinicians, researchers and psychologists practicing in any number of related fields will be able to address relevant questions from both criminal-forensic and civil-forensic perspectives. Key features: Presents the latest advances in methodology and technology to assist forensic professional in assessment and case formulation in the search for ground truth in applied settings Outlines base rates for forensic areas of concern, especially helpful in evaluation, report writing and courtroom testimony as an expert witness Addresses complex criminal issues such as competency to stand trial, criminal responsibility, mitigating defenses, and violence risk Forensic Psychology and Neuropsychology for Criminal and Civil Cases, Second Edition is an invaluable resource to clinicians, experts witnesses, and legal professionals—a helpful adjunct for mental health experts to formulate sound direct and cross-examination strategies, and eliciting suggestions for forensically-related treatment and intervention.







Delivery System Handbook for Personal Care and Cosmetic Products


Book Description

Novel delivery systems designed to facilitate the use of ôfountain of youthö and other functional actives is an idea whose time has come. In a rapidly growing global market eager for products that really work, accelerating market pull forces and technology push have set the stage for this foundation text. This ômust haveö book has been carefully designed for training, development and synergistic technology transfer across the personal care, cosmetic and pharmaceutical industries. It is not only intended for scientists and technologists but will also be of high interest to market development and business personnel. This book will cause a breakthrough in effective interaction among technology and marketing. It is a showcase for understanding, using and marketing the technology of why and how delivery systems work as well as current, emerging/potential applications and working formulations. Each chapter is written by one or more experts in the field. A wide range of companies serving the global marketplace are represented. These companies offer numerous types of delivery systems containing highly desirable functional actives, delivery system technology development services, and opportunities for technology licensing, mergers and acquisitions. A unique feature of the book is the use of Mind MapÖ technology to capture and present the essence of the thinking of over 80 authors in a ôBook-at-a-Glanceö Executive Overview section. This section has been specifically designed to empower decision making leading to the development of innovative product differentiation in a global context.