Kevin Keller #13


Book Description

When everyone at Riverdale High is fascinated by an online gossip site written by someone under the moniker the “WHISPERER,” Kevin makes it his mission to unmask the writer who is spreading rumors about his fellow students. But when he finds himself the center of an ugly gossip piece, he ups his game to solve the mystery of the secret gossiper. Can he find out who the rumor-spreader is and save the day (and everyone’s reputations)? Or will the Whisperer live on? Find out in “Elementary, My Dear Kevin!” a fun, Sherlock Holmes-style spoof!




Kevin Keller: Drive Me Crazy


Book Description

Kevin Keller sure is making a splash at Riverdale High School! Kevin has gone from the new kid in town to one of the most well-known and popular students in the school! Struggling to stay on top of his new duties while trying to find time for a social life, Kevin deals with the mishaps and mayhem that have always been a staple of high school life in Riverdale. From his first car to first dates to a starring role in a school play (written by Veronica?!) it’s bound to be an eventful year for Kevin. Not to mention a surprise appearance and introduction by none other than George Takei! From acclaimed writer and artist Dan Parent comes Kevin Keller: Drive Me Crazy, a must-have collection of issues #5-8 of the latest and greatest addition to the Archie family, the best-selling, GLAAD Media Award-winning comic book series Kevin Keller!




Strategic Brand Management


Book Description

Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.




Veronica #202


Book Description

There's a new hunk in town and Veronica has her sights set on him. She latches on to Kevin, but despite her increasingly persistent attempts to get his attention, he's just not interested! Jughead takes advantage of the situation and uses them both in his quest to play Veronica for a fool. In the end, will Jughead turn out to be the real dunce?




Kevin


Book Description

Kevin Keller is the first openly gay character in the history of Archie Comics and currently stars in his own best-selling series of comic books. In this special paper-over-board novel, we focus on Kevin’s early, awkward years and the struggles and joys of his inspirational road to self-discovery. This sweet and funny coming-of-age story features a strong anti-bullying message and is a perfect gift for Archie fans, parents, and anyone who has—or is—struggling to find their place.




Reformed Resurgence


Book Description

One of the most significant developments within contemporary American Christianity, especially among younger evangelicals, is a groundswell of interest in the Reformed tradition. In Reformed Resurgence, Brad Vermurlen provides a comprehensive sociological account of this phenomenon--known as New Calvinism--and what it entails for the broader evangelical landscape in the United States. Vermurlen develops a new theory for understanding how conservative religion can be strong and thrive in the hypermodern Western world. His paradigm uses and expands on strategic action field theory, a recent framework proposed for the study of movements and organizations that has rarely been applied to religion. This approach to religion moves beyond market dynamics and cultural happenstance and instead shows how religious strength can be fought for and won as the direct result of religious leaders' strategic actions and conflicts. But the battle comes at a cost. For the same reasons conservative Calvinistic belief is experiencing a resurgence, present-day American evangelicalism has turned in on itself. Vermurlen argues that in the end, evangelicalism in the United States consists of pockets of subcultural and local strength within the "cultural entropy" of secularization, as religious meanings and coherence fall apart.




Marketing Management


Book Description

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.




Marketing Management


Book Description

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student The world of marketing is changing every day -- and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.




Kevin Keller #10


Book Description

"A Kiss ISN’T Just a Kiss!”—We’ve all heard of PDA (public displays of affection), and how sometimes it’s appropriate, but other times it goes too far. When Kevin gives Devon a simple goodbye kiss, reactions ignite in peculiar fashion. And when one person overreacts, the debate begins: what's appropriate and what is not. What’s even more surprising is who’s on Kevin’s side of the debate—and it’s not someone who you would think! So pucker up, and enjoy the next chapter of Kevin’s adventures in Riverdale!