Author : Alan Charlesworth
Publisher : Bloomsbury Publishing
Page : 230 pages
File Size : 20,32 MB
Release : 2007-03-22
Category : Study Aids
ISBN : 135031482X
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
Author : Lawrence J. Gitman
Publisher :
Page : 1455 pages
File Size : 47,30 MB
Release : 2024-09-16
Category : Business & Economics
ISBN :
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Alan Charlesworth
Publisher : Bloomsbury Publishing
Page : 328 pages
File Size : 26,13 MB
Release : 2007-03-22
Category : Study Aids
ISBN : 0230206727
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
Author : Jeffrey F. Rayport
Publisher :
Page : 516 pages
File Size : 26,38 MB
Release : 2003
Category : Commerce électronique
ISBN : 9780071232661
A test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.
Author : Richard Strasser
Publisher : Routledge
Page : 234 pages
File Size : 22,64 MB
Release : 2009-09-11
Category : Music
ISBN : 1135845190
Music Business: The Key Concepts is a comprehensive guide to the terminology commonly used in the music business today. It embraces definitions from a number of relevant fields, including: general business marketing e-commerce intellectual property law economics entrepreneurship In an accessible A-Z format and fully cross-referenced throughout, this book is essential reading for music business students as well as those interested in the music industry.
Author : Zheng Qin
Publisher : Springer Science & Business Media
Page : 527 pages
File Size : 25,31 MB
Release : 2010-06-30
Category : Computers
ISBN : 3540496459
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
Author : Lee, In
Publisher : IGI Global
Page : 2838 pages
File Size : 14,10 MB
Release : 2008-12-31
Category : Computers
ISBN : 1605660574
Enhances libraries worldwide through top research compilations from over 250 international authors in the field of e-business.
Author : Richard T. Watson
Publisher : Orange Grove Texts Plus
Page : 0 pages
File Size : 39,53 MB
Release : 2009
Category : Electronic commerce
ISBN : 9781616100292
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Author : Colin Combe
Publisher : Routledge
Page : 437 pages
File Size : 37,56 MB
Release : 2012-07-26
Category : Business & Economics
ISBN : 1136392890
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
Author : Makoto Yokoo
Publisher : Springer
Page : 174 pages
File Size : 25,78 MB
Release : 2008-05-28
Category : Technology & Engineering
ISBN : 3540778098
This book covers recent advances in electronic commerce research activities. It aims to encourage activities in this field, and to serve researchers with an interest in electronic commerce. This book is edited from some aspects of e-commerce researches including theoretical mechanism design of trading based on auctions, allocation mechanism based on negotiation among multi-agent, case-study and analysis of e-trading, data engineering issues in e-commerce, and so on.
