Key Factors Influencing the Adoption of Apparel Mobile Commerce
Author : Jing Sun
Publisher :
Page : pages
File Size : 23,70 MB
Release : 2014
Category :
ISBN :
Author : Jing Sun
Publisher :
Page : pages
File Size : 23,70 MB
Release : 2014
Category :
ISBN :
Author : Quinn Nicole Sullivan
Publisher :
Page : pages
File Size : 10,26 MB
Release : 2017
Category : Brand loyalty
ISBN :
Author : Saloomeh Tabari
Publisher : Goodfellow Publishers Ltd
Page : 209 pages
File Size : 46,11 MB
Release : 2024-07-31
Category : Business & Economics
ISBN : 1915097649
Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.
Author : Boateng, Richard
Publisher : IGI Global
Page : 695 pages
File Size : 28,69 MB
Release : 2020-04-17
Category : Business & Economics
ISBN : 1799826112
Technology provides accessibility otherwise unavailable to the people who can benefit from it the most. As new digital tools become less expensive and more widely available, research and real-world cases that examine the union between emergent countries and information systems are essential in determining the next steps for these nations. The Handbook of Research on Managing Information Systems in Developing Economies is a pivotal reference source that explores the effects of technological data handling within developing economies. Covering a broad range of topics such as emerging digital technologies, socio-economic development, and technology startups, this book is ideally designed for software programmers, policymakers, practitioners, educators, academicians, students, and researchers.
Author : Ho, Ree C.
Publisher : IGI Global
Page : 399 pages
File Size : 39,94 MB
Release : 2021-02-05
Category : Business & Economics
ISBN : 1799876055
Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With higher internet connectivity and the exponential growth of mobile devices, shopping processes and behaviors were significantly affected as people are consistently connected online. Consumers can easily gain helpful product information and retail competitor information in myriad online channels. This led to a profound effect on businesses where they began to invest in new technologies and business practices that aim to align with the effects of globalization. Given the rapid technology advancements, both businesses and customers are presently experiencing an exponential upsurge in the implementation of new business processes and models. Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today’s digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.
Author : Natalie Bluschke
Publisher : GRIN Verlag
Page : 65 pages
File Size : 15,19 MB
Release : 2011-04
Category : Business & Economics
ISBN : 3640885678
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, course: Marketing, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman's rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.
Author : Bülent Akkaya
Publisher : Emerald Group Publishing
Page : 217 pages
File Size : 29,71 MB
Release : 2023-07-13
Category : Business & Economics
ISBN : 1837530963
Focusing on so-far unresolved questions about this new horizon of modernity, Two Faces of Digital Transformation provides insights into technological advancements with business administrative applications and examines forthcoming implementation strategies from a range of perspectives.
Author : Punita Duhan
Publisher : CRC Press
Page : 282 pages
File Size : 15,89 MB
Release : 2019-03-04
Category : Business & Economics
ISBN : 0429946813
This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.
Author : Sergio Anthony David De Sousa
Publisher :
Page : 370 pages
File Size : 45,49 MB
Release : 2006
Category : Computer networks
ISBN :
Author : Esther Swilley
Publisher : Business Expert Press
Page : 87 pages
File Size : 21,81 MB
Release : 2015-11-30
Category : Business & Economics
ISBN : 1606498452
Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make-up are just some of the shopping functions done on mobile devices. How does this change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environment? The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. Electronic commerce is still viable and we examine its validity along with mobile commerce. Mobile commerce is not electronic commerce, and we discuss the differences, as well as how one can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase in total omnichannel environment-using all channels. We integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.