Author : Anne Sutherland
Publisher : McGraw Hill Professional
Page : 216 pages
File Size : 22,30 MB
Release : 2003-07-21
Category : Business & Economics
ISBN :
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Author : Marian Bredin
Publisher : Wilfrid Laurier Univ. Press
Page : 239 pages
File Size : 37,86 MB
Release : 2012-06-01
Category : Performing Arts
ISBN : 1554583888
Canadian Television: Text and Context explores the creation and circulation of entertainment television in Canada from the interdisciplinary perspective of television studies. Each chapter connects arguments about particular texts of Canadian television to critical analysis of the wider cultural, social, and economic contexts in which they are created. The book surveys the commercial and technological imperatives of the Canadian television industry, the shifting role of the CBC as Canada’s public broadcaster, the dynamics of Canada’s multicultural and multiracial audiences, and the function of television’s “star system.” Foreword by The Globe and Mail’s television critic, John Doyle.
Author : Anne Sutherland
Publisher : McGraw Hill Professional
Page : 210 pages
File Size : 46,73 MB
Release : 2003-08-22
Category : Business & Economics
ISBN : 0071436170
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Author : Anne Sutherland
Publisher :
Page : 200 pages
File Size : 39,73 MB
Release : 2001
Category : Child consumers
ISBN : 9780070871335
Welcome to Kidfluence - an era unlike any other. From what breakfast cereal they buy, to where they vacation, to what car would make a good family vehicle, today's kids are having a dramatic impact on their families' purchasing decisions and on Canadian commerce. And businesses are taking notice. Cereal advertising is geared to kids, cruise lines cater to their desires and car companies invite them into the boardroom. Just who handed kids the reins of power? There are a number of forces at play among this group often referred to as Generation Y. Their sheer numbers (just over one quarter of the Canadian population) combined with their spending power (a cool $15 billion) and a variety of evolving cultural and societal attitudes have made them a force to be reckoned with. Generation Y is altering the face of business today and will continue to do so well into the future. From a societal viewpoint, Kidfluence shows you the impact of changing family norms in Canada, evolving parental attitudes and early exposure to new opportunities. From an economic perspective, Kidfluence helps you understand the role of kids in business, shares expert views from across Canada and the U.S. and offers quantitative information on the spending and thinking power of today's kids. Generation Y will be rocking our universe for the next century - even more so than the baby boomers before them. Are you ready for them Canada?
Author : Trevor Norris
Publisher : University of Toronto Press
Page : 233 pages
File Size : 44,27 MB
Release : 2011-01-01
Category : Education
ISBN : 1442660309
The increasing prevalence of consumerism in contemporary society often equates happiness with the acquisition of material objects. Consuming Schools describes the impact of consumerism on politics and education and charts the increasing presence of commercialism in the educational sphere through an examination of issues such as school-business partnerships, advertising in schools, and corporate-sponsored curriculum. First linking the origins of consumerism to important political and philosophical thinkers, Trevor Norris goes on to closely examine the distinction between the public and the private sphere through the lens of twentieth-century intellectuals Hannah Arendt and Jean Baudrillard. Through Arendt's account of the human activities of labour, work, and action, and the ensuing eclipse of the public realm and Baudrillard's consideration of the visual character of consumerism, Norris examines how school commercialism has been critically engaged by in-class activities such as media literacy programs and educational policies regulating school-business partnerships.
Author :
Publisher :
Page : 574 pages
File Size : 27,4 MB
Release : 2001
Category : Book industries and trade
ISBN :
Author : Kathleen McDonnell
Publisher :
Page : 204 pages
File Size : 25,69 MB
Release : 2001
Category : Family & Relationships
ISBN :
"Honey, we lost the kids - the lament of many parents in the 21st century." "Frantic boomers, unable to figure out what they have done wrong, ask "Why can't the kids be like we were?" and particularly "What can we do to change things?" "Not much," responds prize-winning author Kathleen McDonnell in her funny, eye-opening report from the front lines of the revolution in modern childhood. She sympathizes with parents and experts who believe that kids today are growing up too quickly, robbed of childhood by a toxic combination of TV, films, video games and the Internet." "Yet "We can't go back to a time when growing up happened in well-defined stages," McDonnell argues. It's a different world, and the old rules simply don't apply." "Honey, We Lost the Kids is a mind-bending, straight-talking approach to understanding the challenges of parenting and child rearing today."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author : Lelia Green
Publisher : Routledge
Page : 673 pages
File Size : 20,76 MB
Release : 2020-10-27
Category : Social Science
ISBN : 1351004085
This companion presents the newest research in this important area, showcasing the huge diversity in children’s relationships with digital media around the globe, and exploring the benefits, challenges, history, and emerging developments in the field. Children are finding novel ways to express their passions and priorities through innovative uses of digital communication tools. This collection investigates and critiques the dynamism of children's lives online with contributions fielding both global and hyper-local issues, and bridging the wide spectrum of connected media created for and by children. From education to children's rights to cyberbullying and youth in challenging circumstances, the interdisciplinary approach ensures a careful, nuanced, multi-dimensional exploration of children’s relationships with digital media. Featuring a highly international range of case studies, perspectives, and socio-cultural contexts, The Routledge Companion to Digital Media and Children is the perfect reference tool for students and researchers of media and communication, family and technology studies, psychology, education, anthropology, and sociology, as well as interested teachers, policy makers, and parents.
Author : Tracy Smyth
Publisher : BPS Books
Page : 221 pages
File Size : 30,66 MB
Release : 2009-10-30
Category : Business & Economics
ISBN : 1926645103
It takes a village to raise a child, but what does it take to raise a village? Authors Tracy Smyth and Tammy Dewar answer this question in concise and colorful detail by showing how the fields of early childhood work and community development can unify their concerns, expertise, and vision -- and in the process create villages that develop their communities by developing their children. Raising the Village is an ideal resource for: Early childhood teachers, community developers, and child advocates Policy-makers, managers, and front-line service providers College and university instructors and students Workers in child care, public health, and social work
Author : P David Marshall
Publisher : Bloomsbury Publishing
Page : 380 pages
File Size : 36,23 MB
Release : 2017-12-21
Category : Social Science
ISBN : 1350306401
This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
