Author : William Miller
Publisher : AMACOM/American Management Association
Page : 176 pages
File Size : 48,38 MB
Release : 2005
Category : Business & Economics
ISBN : 0814428711
Another knockout in the grand tradition of "Knock Your Socks Off Service"!
Author : Performance Associates, Inc
Publisher : AMACOM Div American Mgmt Assn
Page : 241 pages
File Size : 11,24 MB
Release : 2012
Category : Business & Economics
ISBN : 0814417558
In this trusted customer service classic, the renowned business training and consulting services practice Performance Research Associates, Inc. lays bare the truth all companies have come to accept but few know what to do with: companies that emphasize customer service make more money and keep customers longer than those that don't. For over two decades, Delivering Knock Your Socks Off Service has combined this timeless wisdom with powerful tools, real-world examples, and the latest methods to provide customer service professionals an indispensable guide. With lighthearted examples and to-the-point solutions, the book provides readers with proven tips and strategies for exceeding customer needs and expectations, determining the right times to bend or break the rules, becoming fantastic fixers and powerful problem-solvers, using the RATER factors to wow your customers, understanding cultural and generational differences, and coping effectively with your most challenging customers. Plus, the revised fifth edition delivers new information on using social media for communication and service recovery, owning service encounters, responding positively to negative feedback, and more.What is quality customer service--and how do you consistently deliver it for your customers? Discover the answers in this go-to guide for helping customer service professionals deliver outstanding service that keeps customers coming back.
Author : PERFORMANCE RESEARCH ASSOCIATES
Publisher : AMACOM Div American Mgmt Assn
Page : 266 pages
File Size : 29,5 MB
Release : 2011-10-29
Category : Business & Economics
ISBN : 0814417566
Who would’ve thought that a practical, fun, easy-to-read customer service book would capture the hearts of hundreds of thousands of readers? Now, celebrating its 20th anniversary, Delivering Knock Your Socks Off Service has been completely revised and is better than ever! Still the go-to guide on providing the kind of outstanding service that keeps customers coming back, the fifth edition combines powerful tools and techniques with real-world examples and all-new chapters on using social media for communication and service recovery, owning service encounters, responding positively to negative feedback, and more. The book provides readers with proven tips and strategies for: • Exceeding customer needs and expectations • Determining the right times to bend or break the rules • Becoming fantastic fixers and powerful problem-solvers • Using the RATER factors to wow your customers • Understanding cultural and generational differences • Becoming a listening post • Coping effectively with “customers from hell” With people surrounded by more choices and information than ever before, true customer loyalty has become increasingly difficult to attain. Combining timeless wisdom and up-to-the-minute methods, Delivering Knock Your Socks Off Service is the book no customer service professional can afford to be without.
Author : Barry D. Caponi
Publisher : iUniverse
Page : 110 pages
File Size : 14,45 MB
Release : 2011-06-03
Category : Business & Economics
ISBN : 1462002234
DO YOU DO THE FOLLOWING WHEN ATTEMPTING TO SET APPOINTMENTS? Ask, How are you today? or, Do you have time to talk? to begin a call Continually modify your value proposition thinking that the perfect one will stop the nos Never leave voice mails because you think theyre a waste of time Use tricks to get gatekeepers to put you through Believe the target is being truthful when they tell you why they dont want to meet Attempt to counter their first conditioned knee jerk response with logic,/p> After reading this book, youll discover that these common mistakes, plus many others, are hurting your effectiveness, causing you to work harder and make less money. Youll also know exactly how to address the biggest challenge to your success: the need to get in front of more prospects in less time. Additionally, youll realize you only have three sources for initial appointments; lead generation programs, networking and referrals, and cold calling: and that all three require the ability to set appointments. Youll also learn that it makes no difference whether your target is warm or cold; the basic process for each call is identical. Lets face it: Even referrals say no, theyre just nicer about it. When you understand this, youll discover why all sales professional should have the skills, tools and processes to be both effective and efficient at this critical responsibility. This comprehensive, easy-to-understand, easy-to-follow guide to successful appointment-setting is written by Barry Caponi, one of Americas foremost thought leaders on all aspects of the subject. Hundreds of companies throughout the world have dramatically increased their total number of new appointments by implementing the only appointment-setting methodology that addresses both effectiveness and efficiency. This volume (the first in a two-book set) will help you master the art of setting appointmentswhether they are warm or coldonce and for all.
Author : Barry D. Caponi
Publisher : iUniverse
Page : 113 pages
File Size : 34,65 MB
Release : 2011-05-24
Category : Business & Economics
ISBN : 1462004997
DO YOU STRUGGLE WITH THE FOLLOWING WHEN ATTEMPTING TO SET APPOINTMENTS? Finding the time to make the calls Figuring out how many calls are necessary to hit your goals Staying organized once youve got more than a few pursuits going simultaneously Making your territory and targets warmer over time Incorporating social media concepts and Sales 2.0 methods into your process Making your CRM or other automation work for you instead of against you In Volume I, we addressed the concept of effectiveness as why would one want to make any more appointment-setting calls than necessary. In this book, youll discover that the common challenges listed above, plus many others, are hurting your efficiency, causing you to work longer hours and make less money. After reading this book, youll know exactly how to address the biggest challenge to your success: the need to get in front of more prospects in less time. Additionally, youll realize you only have three sources for initial appointments; lead generation programs, networking and referrals, and cold calling: and that all three require the ability to set appointments. Youll also learn that it makes no difference whether your target is warm or cold; the basic process for each call is identical. Lets face it: Even referrals say no, theyre just nicer about it. When you understand this, youll discover why all sales professional should have the skills, tools and processes to be both effective and efficient at this critical responsibility. This comprehensive, easy-to-understand, easy-to-follow guide to successful appointment-setting is written by Barry Caponi, one of Americas foremost thought leaders on all aspects of the subject. Hundreds of companies throughout the world have dramatically increased their total number of new appointments by implementing the only appointment-setting methodology that addresses both effectiveness and efficiency. This volume (the second in a two-book set) will help you master the science of setting appointments in less time, with less effortonce and for all.
Author : Jeffrey H. Gitomer
Publisher : Amacom Books
Page : 224 pages
File Size : 15,58 MB
Release : 1999
Category : Business & Economics
ISBN : 9780814470305
The successful "Knock Your Socks Off" (KYSO) formula for wowing customers is back, adapted into a surefire strategy for winning sales by the illustrious consulting team of Gitomer and Zemke. The book will help salespeople succeed in today's complex and stiffly competitive sales environment.
Author : Dale FURTWENGLER
Publisher : AMACOM Div American Mgmt Assn
Page : 237 pages
File Size : 25,35 MB
Release : 2009-09-09
Category : Business & Economics
ISBN : 0814415180
Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value—not the cost—to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Readers will learn how to: • Quantify the value of their products or services • Distinguish between price buyers and value buyers • Bundle their offerings for competitive advantage and increased customer value • Craft a powerful marketing message that communicates value • Generate more unit sales and close more sales overall, at higher prices • Make more money with less effort Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to be well-paid for the value they provide.
Author : William Miller
Publisher : AMACOM
Page : 268 pages
File Size : 12,67 MB
Release : 2015-02-11
Category : Business & Economics
ISBN : 0814434843
Most salespeople work hard to become proficient in reaching the frontline managers in their markets. However, a salesperson who wishes to achieve long-lasting success with a client will learn how to also appeal to top-level executives from an “above the line” perspective. Master sales trainer Skip Miller shows how to simultaneously sell to both the frontline manager as well as the executive who is more concerned with profit/loss indicators such as ROI, time saved, risk lowered, and productivity improved – a strategy used by Google, Apple, Cisco WebEx, and other powerhouses. In Selling Above and Below the Line, you will learn how to: Create energy by including executives early in the sales process. Ask the right questions and pinpoint big-picture financial needs. Keep “below the line” managers from feeling bypassed. Uncover value propositions that target each set of decision-makers. Sales that seem locked in will stall or go dark. Customers who have been loyal to you suddenly back out of the relationship due to decisions made above the manager’s head. This often could have been avoided had the salesperson been intentional to sell both the technical and financial fit. In Selling Above and Below the Line, learn to effectively communicate both, leading to more successful and lucrative deals than ever before.
Author : William Miller
Publisher : HarperCollins Leadership
Page : 336 pages
File Size : 49,32 MB
Release : 2020-11-03
Category : Business & Economics
ISBN : 1400219450
Sometimes, sales organizations rely too heavily only on inbound lead generation. However, when the inbound leads dry up and marketing efforts stop yielding results, the need for outbound activity becomes more crucial than ever. Many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is following up on inbound leads or just trying to upsell current customers. Conversely, this is the critical time in the life of a business when?organizations with a team trained to sell outbound successfully will rise above the rest.?? Outbound selling can be intimidating even to the most senior rep, yet that same intimidation around cold calling and outbound sales can be transformed into confident success with the right?tools at your disposal. In Outbounding, sales expert William Miller provides sales teams with everything they need to: Have the right tools to outbound and not to just harass Learn how to outbound to the C-Suite as well as the manager level See prospect meetings less as win-lose battles and more as opportunities to use problem-solving skills Utilize templates and ideas that really work and can be adapted to one’s own style Outbounding equips sales people with the knowledge, training, and road-tested sales tactics to raise the success rate of their outbound sales, using proven strategies that deliver breakthrough results.
Author : Keeling, Debbie I.
Publisher : Edward Elgar Publishing
Page : 384 pages
File Size : 30,14 MB
Release : 2022-07-19
Category : Business & Economics
ISBN : 1800371632
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.
