La empresa invencible


Book Description

El nuevo libro de la factoría de Alex Osterwalder (Responsable de superventas como “Generación de modelos de Negocio”, “Diseñando la Propuesta de Valor”…) que han modificado la forma en la cual las empresas crean sus modelos de negocios. Este libro es el gran recopilatorio de todo lo que necesita una empresa para crear, crecer y reinventarse permanentemente. Es una guía sobre los mejores modelos de negocios del mundo, bien recopilados y clasificados de forma tal de poder inspirar tu propio portafolio de nuevas ideas y reinvenciones. Además te dice cómo diseñar una cultura de innovación, y presenta la caja de herramientas de liderazgo, que innovadores, emprendedores y quienes toman de decisiones, necesitan para crear una empresa invencible transformación que permita a tu empresa convertirse en invencible Es como un libro de recetas que siempre tienes que tener a tu lado al momento de cocinar un nuevo negocio.




Philip II


Book Description

Four hundred years after his death, Philip II remains one of the most controversial figures in history, admired and reviled in equal measure. He is a figure of global importance, the first ruler on whose territories the sun never set. He led Europe in its defence against the seemingly irresistable power of the Ottoman Empire and many of the nations of Western Europe were forged in part by their responses to his ambitions - Portugal was conquered and most of Italy was controlled by him, while the Low Countries, England and France fought long and bitter wars against him. Philip proclaimed himself the leader of Catholic Europe but quarrelled incessantly with the popes of the Counter-Reformation. In consolidating his monarchy in Spain, Philip used the arts as a political tool; Titian and Palestrina did some of their greatest work for him. This new study traces the development of Philip II and of a kingship that lay at the heart of European political, religious and cultural evolution. It looks in detail at the ministers who worked with this most demanding of kings and at the government that evolved during his reign. It deals also with the pressures of a tortured private life and explores the paradox of a man who as a young ruler was deeply prudent but who became extraordinarily aggressive in his old age and who by his successes and failures - both of them on an epic scale - re-shaped the world in which he lived.




The English Armada


Book Description

During the year between July 1588, when the Spanish Armada set sail from Spain and July 1589, when the survivors of the English counterpart of this fleet, the little-known English Armada, reached port in England, two of history's worst naval catastrophes took place. A great deal of attention has been dedicated to the former and precious little to the latter. This book presents a full-scale account of an event which has been neglected for more than four centuries. It reconstructs the military operations day by day for the first time, taking apart the established notion that, with the defeat of the Spanish Armada, England achieved maritime supremacy and the decay of Spain began. This book clearly and in a rigorously documented fashion shows how the defeat of the English Armada counterbalanced that of the Spanish, frustrating England's intention of seizing Philip II's American empire and changing the tide of the war.




The Literary Side of the Armada


Book Description

The Anglo-Spanish War in the 16th century reached its climax in August 1588, when King Philip’s Felicissima Armada challenged Queen Elizabeth’s fleet in the waters of the Channel. If the outcome of the war has been much commented on and debated throughout the centuries, the impact the war had on literature has been neglected for a long time. This book presents to scholars, students and readers how the Armada was dealt with in the literature of the countries involved in the conflict. It offers a view on the Armada from both Spanish and English voices: Shakespeare, Marlowe, Spenser and Drayton are flanked by Góngora, Cervantes and Lope de Vega.




The Image of Elizabeth I in Early Modern Spain


Book Description

Queen Elizabeth I was an iconic figure in England during her reign, with many contemporary English portraits and literary works extolling her virtue and political acumen. In Spain, however, her image was markedly different. While few Spanish fictional or historical writings focus primarily on Elizabeth, numerous works either allude to her or incorporate her as a character. The Image of Elizabeth I in Early Modern Spain explores the fictionalized, historical, and visual representations of Elizabeth I and their impact on the Spanish collective imagination. Drawing on works by Miguel de Cervantes, Lope de Vega, Pedro de Ribadeneira, Luis de Góngora, Cristóbal de Virués, Antonio Coello, and Calderón de la Barca, among others, the contributors to this volume limn contradictory assessments of Elizabeth’s physical appearance, private life, personality, and reign. In doing so they articulate the various and sometimes conflicting ways in which the Tudor monarch became both the primary figure in English propaganda efforts against Spain and a central part of the Spanish political agenda. This edited volume revives and questions the image of Elizabeth I in early modern Spain as a means of exploring how the queen’s persona, as mediated by its Spanish reception, has shaped the ways in which we understand Anglo-Spanish relations during a critical era for both kingdoms.




The Spanish Armada


Book Description

The Spanish Aramda is a radical interpretation of why Philip II's Armada of 1588 failed so disastrously. This new edition is based on a fresh examination of archival sources across Europe, combined with the archaeological investigation of some of its wrecked ships off the coasts of Scotland and Ireland. The new edition has been extensively revised to incorporate ten further years of research by the authors and others, and is likely to remain the standard account for years to come.




Armada


Book Description

In the summer of 1588 Philip II's Invincible Armada edged its way slowly down the English Channel towards the Straits of Dover. The fleet consisted of more than 130 ships and 30,000 men, but Philip II of Spain had not sent the Armada to fight the English navy; rather, he had instructed his commander to avoid battle and to ferry the invincible troops of Spain's Army of Flanders across to England to depose Elizabeth I. However, despite its awesome size the Armada did not succeed in embarking one soldier. It was brought to battle and although not conclusively defeated was forced to find its way home by a tortuous voyage around the north coastline of the British Isles. Few of the great galleons that reached Spain ever sailed again and nearly half the men on board did not survive the dreadful journey.




EL SUN TZU APLICADO A LA COMPETENCIA POR EL MERCADO


Book Description

El presente libro trata de el "Arte de la Guerra" del maestro Sun Tzu y sus tácticas y estrategia llevadas al campo empresarial, específicamente en los negocios y la aplicación de la estrategia competitiva. Como los empresarios, directivos puedsen emplear estas enseñanzas milenarias para poder ganar nicho de mercado.




The Making of Strategy


Book Description

This volume focuses on the processes by which rulers and states have framed strategy from the fifth century BC to the present.




Historia mínima de España


Book Description

Una brevísima historia de España desde Altamira hasta el siglo XXI en 300 páginas (el que incluyen cronología, bibliografía y mapas originales) escrita por uno de los historiadores más prestigiosos de nuestro país: Juan Pablo Fusi. Un libro imprescindible para lectores de todas las edades, conocedores o no de la historia de España, para recordar, reflexionar, aprender o imaginar. La tesis del autor es que la historia siempre ha podido ser otra, que la historia no está determinada ni es inevitable. Con mapas originales, diseñados en exclusiva para este libro por Javier Belloso (colaborador del suplemento El Viajero de El País) Juan Pablo Fusi (San Sebastián, 1945) catedrático de Historia Contemporánea de la Universidad Complutense de Madrid, doctor en Historia y en Filosofía. En el extranjero se formó en Oxford con el profesor Raymond Carr. Entre 1976 y 1980 fue director del Centro de Estudios Ibéricos del St. Antony’s College de esa universidad. Entre 1986 y 1991 fue director de la Biblioteca Nacional (Madrid).