La gran oportunidad claves para liderar la transformación digital en las empresas y en la economía


Book Description

Este libro te podrá ayudar a entender qué es la digitalización en las empresas: el proceso que están experimentando las organizaciones al integrar la tecnología computacional a su operación. La obra de Cabezas y de la Peña está bien fundamentada con datos y números sobre el mundo digital, así como con gráficas, viñetas, citas y referencias cinematográficas. Su estilo es ameno, pero su lectura podría no resultar fluida si no se está familiarizado con los términos relacionados con internet, muchos de los cuales se conservan en inglés. Cabe anotar que dedican un capítulo al estado de la cuestión en España, que solo será relevante a los lectores interesados en ese país. Por otro lado, tomando en cuenta la velocidad a la que cambia esta información, el libro podría tener una vigencia limitada. getAbstract considera que este tratado sobre la digitalización resultará de interés a los presidentes y ejecutivos de empresas medianas y pequeñas, a los gerentes de nivel medio y a quienes inician un nuevo negocio.




The Marketisation of Higher Education


Book Description

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.




Educational Leadership, Improvement and Change


Book Description

This book analyses selected critical concepts of policy and practice in educational leadership in five European countries. The editors and contributors cover Croatia, Slovenia, Lithuania, Denmark and Norway, spanning a wide geographical region as well as diverse historical and political contexts. The analyses primarily consider the issues of convergence and divergence in local educational leadership policies and practice that are developing and emerging from traditional structures and discourses under global, trans-national and regional influences. Focusing on both the macro and micro levels, this book examines a range of topics including international benchmarking, inclusive education practices and digital transformation. It will be of interest and value to scholars of educational leadership in Europe, particularly within smaller countries. “Today’s local educational leadership policies and practice are connected with the historical roots of five small European countries. In the analysis, perspectives from within each country and comparisons are used interestingly. Both levels of analysis bring out new understandings of the relationship between policy and practice and how they have been related to leadership in a historical discourse. In my opinion the different country chapters and the comparisons represent important new knowledge and I recommended the book as reading for school leaders and policy makers in the field of educational leadership.” —Professor Olof Johansson, Umeå University, Sweden “The book fills a gap in the research of cross-national research, comparing school leadership issues in two Balkan countries, Croatia and Slovenia, one Baltic country, Lithuania, and two Scandinavian countries, Norway and Denmark. To my knowledge it is the first time there has been this sort of cross-investigation of commonalities and differences in school leadership conditions between these countries in the age of globalization. I am sure that many scholars and practitioners can benefit from this book and hereby recommend it. “ —Associate Professor Emeritus Klaus Kasper Kofod, Aarhus University, Denmark




Blended Learning: Convergence between Technology and Pedagogy


Book Description

This book focuses on essential aspects of the theoretical foundations that support blended learning (BL) as a teaching training modality in tertiary education. Analyzing the changes in the world of education that lead to new ways of thinking and learning, it redefines the concept of blended learning at a time of constant growth in many universities around the world. This involves a shared reflection on the role of technology in the current university teacher education programs, as well as on the role that pedagogy plays in increasingly technology-driven contexts. Furthermore, the book presents pedagogical approaches to guide university professors in the design and implementation of blended learning courses. To this end, it describes some of the major models and approaches to BL instructional design, and examines issues related to the quality of BL training and the indicators to measure it, in order to identify those models that contribute to a better understanding of the dimensions that increase its effectiveness.




La gran oportunidad


Book Description

Todos sabemos que estamos en un mundo que está cambiando de manera irreversible a través de la tecnología, y somos conscientes de que debemos evolucionar con él. Sin embargo, no siempre sabemos cómo hacerlo. Este libro tiene un enfoque sencillo, didáctico e inspirador, al alcance de todos. En él encontrarás un esquema fácil con las claves imprescindibles que todo gestor debe conocer para emprender con éxito la transformación digital, que supone una enorme oportunidad de progreso para empresas y personas. Hasta hoy hemos estado, sobre todo, "jugando con tecnología", familiarizándonos con ella de un modo lúdico. Sin embargo, ahora toca aplicarla masivamente también en el entorno económico. Ahora empieza la "segunda parte del partido", con otras reglas, donde nadie es definitivamente pequeño, donde el resultado aún no está escrito y aquellos que integren el BigData, las redes sociales, las capacidades de la Nube, en definitiva la tecnología digital dentro de sus procesos, tendrán muchas opciones de ganar el partido. España es un país con grandes empresas, pero sobre todo es un país de pymes, si éstas dan el salto al mundo digital, toda la economía española notará ese impulso. Este libro quiere contribuir a mostrar cómo hacerlo. Hay todo un mundo por conquistar y es digital.




The Digital Transformation Playbook


Book Description

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.




The Invisible Advantage


Book Description

** WINNER of BEST BUSINESS BOOK, International Book Awards ** Every purchased copy of the book includes access to the free downloadable Invisible Advantage Toolkit! The Invisible Advantage shows how any organization can create a culture of innovation--an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn't just about the importance of an innovation culture, nor how to emulate the ''innovation untouchables'' like Google and Apple. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment. To get the free Invisible Advantage Toolkit, email your receipt to [email protected] to get a download link that contains: 1. Free Video: Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation. 2. Free Questionnaire: Get proprietary survey questions to assess your current culture of innovation. 3. Free Interview Guide: Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change. 4. Free PDF Poster: Get a Large Format PDF Poster that you can print to help facilitate working sessions to design your own culture of innovation. 5. Free PowerPoint Template: Use the PowerPoint Template to define and communicate your current-state and future-state culture of innovation.




The North American Mosaic


Book Description

The North American Mosaic has four overarching features. First, it is, to the extent feasible, based on comparable information on the status and trends of major indicators of the state of the environment in Canada,Mexico, and the United States. Second, the report confirms that these three countries together make up an incredibly complex, dynamic, and interconnected ecosystem in which humans play a dominant and decisive role. Third, the report raises important and sometimes disquieting questions concerning the sustainability of some current trends. Finally, the report is a reminder that our economic, social, and physical well-being are utterly dependent on the life-sustaining services provided by nature. This report emphasizes the importance of developing mutually compatible economic, social, and environmental goals and policies across the three-country region.




Exponential Transformation


Book Description

A practical handbook for using Exponential Organization to transform your organization—and disrupt your industry—in 10 weeks Today’s top business challenge is adapting to accelerating technological and global change. In his bestselling book Exponential Organizations, author Salim Ismail described a new type of organization that thrives amidst industry disruption. Since then, he has helped organizations disrupt their own industries—by applying Exponential Organization (ExO) principles. From this work emerged the 10-week transformation process explained in this book, called the ExO Sprint. Exponential Transformation is the detailed implementation handbook for becoming an Exponential Organization. The book enables organizations to speed up their transformation and overcome the obstacles to success. Lead a 10-week ExO Sprint Evolve in order to navigate industry disruption Become an Exponential Organization Block the immune-system response of organizations during transformation Companies such as Visa, Procter & Gamble, HP, and Black & Decker have already benefited from ExO process. Exponential Transformation is a must-have resource for participants of any ExO Sprint, as well as those seeking to apply Exponential principles in their organizations.




The Pocket Guide to Health Promotion


Book Description

The 'Pocket Guide to Health Promotion' is a short, punchy and practical guide aimed at students and practitioners. The book includes precise definitions and examples of key concepts and methods in health promotion practice and a chapter by chapter description of the management planning, strategy selection, implementation and evaluation of health promotion programmes. Written in an accessible and concise style, the book offers the reader a practical and flexible resource that is ideal for students and practitioners looking to plan and implement health promotion activities. A must buy for those new to health promotion or who want a pocket guide to this core health activity. "Clearly written and practical, this excellent guide will prove indispensible to practitioners of health promotion globally, and a very useful starting point for students. It will be worth buying a pocket to put it in!" David Ross, Professor of Epidemiology and International Public Health, London School of Hygiene and Tropical Medicine, UK "The Pocket Guide to Health Promotion is easy to navigate with complex concepts in health promotion explained in a user-friendly way. Whether you are practicing health promotion or studying the discipline, this will be a welcome addition to any book shelf." Dr James Woodall, Co-Director of the Centre for Health Promotion Research & Course Leader MSc Public Health, Leeds Metropolitan University, UK