The Routledge Handbook of Nonprofit Communication


Book Description

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.




El medio ambiente en el nuevo universo audiovisual


Book Description

El nuevo ecosistema audiovisual, en el que las televisiones tratan de convivir con Internet, ofrece grandes posibilidades para informar, sensibilizar y educar al público sobre los retos ambientales a los que se enfrenta nuestra sociedad. Sin embargo, la investigación pone de manifiesto que los medios no han estado a la altura del envite, debido a la complejidad de las cuestiones ambientales, la siempre difícil relación de la ciencia con los medios de comunicación y la creciente tendencia hacia el infoentretenimiento. El medio ambiente en el nuevo universo audiovisual es el resultado tangible de un rico debate generado en la octava edición del foro «Transformar la televisión», reunido en La Casa Encendida, centro social y cultural de Fundación Montemadrid. En las páginas de este volumen, una decena de expertos en la materia analizan, con rigor y valentía, la representación audiovisual del medio ambiente en este nuevo paradigma comunicativo, en el que los formatos televisivos tradicionales han perdido peso y el vídeo en línea ha alcanzado un notable desarrollo, impulsado por las redes sociales.




Media and Metamedia Management


Book Description

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.




Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena


Book Description

"This book satisfies the need for methodological consideration and tools for data collection, analysis and presentation in virtual communities, covering studies on various types of virtual communities, making this reference a comprehensive source of research for those in the social sciences and humanities"--Provided by publisher.




Quality Management of Cultural Heritage: problems and best practices


Book Description

Proceedings of the XVII UISPP World Congress (1-7 September, Burgos, Spain). Volume 8 / Session A13: Quality Management of Cultural Heritage: problems and best practices




La investigación científica de los medios de comunicación


Book Description

Ciencia e investigación; Trámites del proceso de investigación; Componentes de la investigación; El muestreo; Investigación experimental; Encuesta sociológica; Métodos cualitativos; Análisis de contenido; Investigación longitudinal (de series temporales);




New Advances in Information Systems and Technologies


Book Description

This book contains a selection of articles from The 2016 World Conference on Information Systems and Technologies (WorldCIST'16), held between the 22nd and 24th of March at Recife, Pernambuco, Brazil. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern Information Systems and Technologies research, together with their technological development and applications. The main topics covered are: Information and Knowledge Management; Organizational Models and Information Systems; Software and Systems Modeling; Software Systems, Architectures, Applications and Tools; Multimedia Systems and Applications; Computer Networks, Mobility and Pervasive Systems; Intelligent and Decision Support Systems; Big Data Analytics and Applications; Human-Computer Interaction; Health Informatics; Information Technologies in Education; Information Technologies in Radiocommunications.




Comunicación especializada y divulgación en la red


Book Description

Comunicación especializada y divulgación en la red: aproximaciones basadas en corpus adopta un enfoque basado en corpus para analizar los principales rasgos discursivos de la divulgación y de la comunicación especializada en español. El volumen presenta un modelo teórico para el estudio de la divulgación en los géneros digitales y lo aplica a una serie de estudios de caso que analizan diferentes rasgos (entre otros, la metáfora, la polifonía o los encuadres discursivos) que permiten caracterizar cómo se comunican contenidos especializados a un público lego. La investigación se basa en el corpus WebLesp, que contiene distintos géneros digitales en cuatro ámbitos sectoriales: medicina, derecho, economía y ciencia. El volumen se dirige a investigadores expertos y principiantes, así como a alumnado y profesorado, interesados en la lingüística española, el análisis de género, el análisis del discurso, el español para fines específicos y la lingüística de corpus. Comunicación especializada y divulgación en la red: aproximaciones basadas en corpus presents a corpus-based approach to the study of the key features of popularization and specialised communication in Spanish. Providing a theoretical framework for the study of popularization in web genres, this book proposes a series of case studies exploring a range of features (including metaphor, polyphony and discourse frames) that contribute to characterise how specialised knowledge is communicated to lay audiences. The research is based on the WebLesp corpus, containing different web genres pertaining to four major domains: law, economics, medicine, and science. This will be of particular interest to researchers and advanced students in Spanish Linguistics, Genre Analysis, Discourse Analysis, Spanish for Specific Purposes and Corpus Linguistics.





Book Description




Sport, Media and Regional Identity


Book Description

The increasing potency of identity politics across Europe often sees sport acting as a vehicle for the promotion and celebration of regional and sub-national identities. However, while the relationship between sport, the media and national identity has featured in numerous academic and political debates in recent years, the links between sports media and regional identity have received little attention. This seems a curious oversight, because the links between sport and region frequently become a celebration of the local and the distinctive, emblematic of community and continuity. This volume will explore that sense of the counter-hegemonic, where sport is celebrated by a media often keen to promote notions of difference, which might verge on rebellion in some contexts, conceived as resisting global homogeneity or national hegemony. At other times, they may merely reflect a commercial nose for the local audience’s tastes, but there is always the sense of preserving something important, a celebration of the diversity that makes us human. This book considers the centrality and cultural significance of particular sports, or clubs, to regional and sub-national identities across Europe and beyond, adopting a comparative approach to the mediatized nature of such portrayals.