La propaganda y sus secretos
Author : Antonio R. Mesa
Publisher :
Page : 584 pages
File Size : 34,29 MB
Release : 1959
Category : Advertising
ISBN :
Author : Antonio R. Mesa
Publisher :
Page : 584 pages
File Size : 34,29 MB
Release : 1959
Category : Advertising
ISBN :
Author : Nicolas Manzur Oudie
Publisher : nicolás manzur oudie
Page : 14 pages
File Size : 19,13 MB
Release : 2014-07-03
Category : Art
ISBN :
EN ESTE LIBRO USTED APRENDERÁ LO QUE ES LA PUBLICIDAD Y LO QUE NO SABE DE ELLA, HE AQUÍ EL GRAN SECRETO.
Author : Julio Moreno
Publisher : UNC Press Books
Page : 336 pages
File Size : 22,12 MB
Release : 2004-07-21
Category : History
ISBN : 0807862088
In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy--consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations. According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s.
Author : Max Klim
Publisher : Litres
Page : 31 pages
File Size : 32,78 MB
Release : 2022-05-15
Category : History
ISBN : 5041223297
“Cuanto más monstruosa sea la mentira, más dispuesto estará la multitud a creer en ella”, dijo el ideólogo del fascismo y fiel compañero y compañero de Hitler, el ministro de propaganda Joseph Goebbels.
Author : Richard S. Lamber
Publisher :
Page : pages
File Size : 43,48 MB
Release : 1948
Category :
ISBN :
Author : Richard Stanton Lambert
Publisher :
Page : 165 pages
File Size : 41,48 MB
Release : 1954
Category :
ISBN :
Author : Library of Congress
Publisher :
Page : 624 pages
File Size : 34,6 MB
Release : 1960
Category : Catalogs, Subject
ISBN :
Author : Library of Congress
Publisher :
Page : 668 pages
File Size : 37,32 MB
Release : 1970
Category : Subject catalogs
ISBN :
A cumulative list of works represented by Library of Congress printed cards.
Author : Casimir Douglass Zdanowicz
Publisher :
Page : 250 pages
File Size : 32,25 MB
Release : 1924
Category :
ISBN :
Author : University of Wisconsin Department of Romance Languages
Publisher :
Page : 690 pages
File Size : 21,92 MB
Release : 1924
Category : French literature
ISBN :