Buyology


Book Description

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.




Skulls to the Living, Bread to the Dead


Book Description

Each October, as the Day of the Dead draws near, Mexican marketsoverflow with decorated breads, fanciful paper cutouts, andwhimsical toy skulls and skeletons. To honor deceased relatives,Mexicans decorate graves and erect home altars. Drawing on a richarray of historical and ethnographic evidence, this volume revealsthe origin and changing character of this celebrated holiday. Itexplores the emergence of the Day of the Dead as a symbol ofMexican and Mexican-American national identity. Skulls to the Living, Bread to the Dead poses a serious challengeto the widespread stereotype of the morbid Mexican, unafraid ofdeath, and obsessed with dying. In fact, the Day of the Dead, asshown here, is a powerful affirmation of life and creativity.Beautifully illustrated, this book is essential for anyoneinterested in Mexican culture, art, and folklore, as well ascontemporary globalization and identity formation.




Class Struggle Unionism


Book Description

For those who want to build a fighting labor movement, there are many questions to answer. How to relate to the union establishment which often does not want to fight? Whether to work in the rank and file of unions or staff jobs? How much to prioritize broader class demands versus shop floor struggle? How to relate to foundation-funded worker centers and alternative union efforts? And most critically, how can we revive militancy and union power in the face of corporate power and a legal system set up against us? Class struggle unionism is the belief that our union struggle exists within a larger struggle between an exploiting billionaire class and the working class which actually produces the goods and services in society. Class struggle unionism looks at the employment transaction as inherently exploitative. While workers create all wealth in society, the outcome of the wage employment transaction is to separate workers from that wealth and create the billionaire class. From that simple proposition flows a powerful and radical form of unionism. Historically, class struggle unionists placed their workplace fights squarely within this larger fight between workers and the owning class. Viewing unionism in this way produces a particular type of unionism which both fights for broader class issues but is also rooted in workplace-based militancy. Drawing on years of labor activism and study of labor tradition Joe Burns outlines the key set of ideas common to class struggle unionism and shows how these ideas can create a more militant, democtractic and fighting labor movement.




Death and the Idea of Mexico


Book Description

The history of Mexico's fearless intimacy with death--the elevation of death to the center of national identity. Death and the Idea of Mexico is the first social, cultural, and political history of death in a nation that has made death its tutelary sign. Examining the history of death and of the death sign from sixteenth-century holocaust to contemporary Mexican-American identity politics, anthropologist Claudio Lomnitz's innovative study marks a turning point in understanding Mexico's rich and unique use of death imagery. Unlike contemporary Europeans and Americans, whose denial of death permeates their cultures, the Mexican people display and cultivate a jovial familiarity with death. This intimacy with death has become the cornerstone of Mexico's national identity. Death and Idea of Mexico focuses on the dialectical relationship between dying, killing, and the administration of death, and the very formation of the colonial state, of a rich and variegated popular culture, and of the Mexican nation itself. The elevation of Mexican intimacy with death to the center of national identity is but a moment within that history--within a history in which the key institutions of society are built around the claims of the fallen. Based on a stunning range of sources--from missionary testimonies to newspaper cartoons, from masterpieces of artistic vanguards to accounts of public executions and political assassinations--Death and the Idea of Mexico moves beyond the limited methodology of traditional historiographies of death to probe the depths of a people and a country whose fearless acquaintance with death shapes the very terms of its social compact.







The Skeleton at the Feast


Book Description

In this unique work, the authors explore both the historic origins of the Day of the Dead and its colorful present-day celebrations in Mexico and the United States.




Posada's Broadsheets


Book Description

Jose Guadalupe Posada is one of the most important graphic artists of modern Mexico. This book offers a close examination of his extensive broadsheet work in its original context: the murders, disasters, revolts, and popular heroes that engaged the attention of the public in Mexico City in the declining years of Porfirio Diaz's dictatorship. Patrick Frank analyzes the sources of Posada's style in Mexican and European prints and cartoons and shows how he altered them to fill his illustrations with vigor and life. Frank shows that Posada's outlook was that of the working class and that he depicted the stories of his day from a vantage point belonging neither to the defenders of the regime nor to its organized opposition. This book brings fresh insights to the work of a major figure in Mexican art history.




Expansion Arts


Book Description







Ask A North Korean


Book Description

"In his new book, Ask a North Korean, Daniel Tudor--a former Economist journalist and current Korean beer entrepreneur-- wants people to understand the true lives of everyday North Koreans. Using translated essays written by defectors, the book covers topics from politics to pornography." -- The Boston Globe Understanding North Korean Through the Eyes of Defectors. The weekly column Ask A North Korean, published by NK News, invites readers from around the world to pose questions to North Korean defectors. Adapted from the long-running column, these fascinating interviews provide authentic firsthand testimonies about life in North Korea and what is really happening inside the "Hermit Kingdom." North Korean contributors to this book include: "Seong" who went to South Korea after dropping out during his final year of university. He is now training to be an elementary school teacher. "Kang" who left North Korea in 2005. He now lives in London, England. "Cheol" who was from South Hamgyeong in North Korea and is now a second-year university student in Seoul. "Park" worked and studied in Pyongyang before defecting to the U.S. in 2011. He is now studying at a U.S. college. Ask A North Korean sheds critical light on all aspects of North Korean politics and society and shows that, even in the world's most authoritarian regime, life goes on in ways that are very different from what outsiders may think.