Book Description

This book is about mistakes-mistakes in business and in life-and how their lessons can transform your business and your life into lasting success. Today's business culture glorifies success and shuns failure. (Look at the book next to this one. See what I mean?) But real learning often comes from our mistakes. In Landing On Your Feet, Mike Kerrison tells the truth about what it really takes to start and build a business. This is a rags-to-riches story. No, he's not Bill Gates, but all three of his technology companies reached multimillion-dollar levels, earned national recognition, and created several millionaires. But not without making many mistakes along the way. Kerrison takes you through his mistakes, meltdowns, and remarkable recoveries, then explains what he learned and how to transform mistakes into lasting success, without burying you under a deluge of en vogue business theory. Reading like a novel and paved with humor, Kerrison gives us the inside story - twenty-five years of practical, useable business wisdom. So if you're looking to start a business, or if you already have one and can't push it to the next level, or if you're a blue-chip executive struggling to restore the trust and vitality that once made your company great, or if you're just making too many mistakes, this book is for you. Book jacket.