Landing Pages 101


Book Description

"Learn How To Develop A Landing Page System That Will Substantially Improve Your Conversion Rate And Increase Your Profitability! Online marketing professionals reveal their secrets so that you can design your own persuasive landing pages!" You will learn all of the following in this amazing eBook tightly packed with valuable facts rather than worthless fluff: Information on understanding the landing page system Directions for getting started on creating your own landing page How to plan your unique landing page theme Strategies that enable you to write a landing page that converts Tips on properly designing your thank you page to generate repeat business How to implement back-end ads and additional selling to maximize revenue Techniques that will drive quality traffic to your landing page Examples of effective landing pages that produce results A bonus chapter on resources to help you along the way




101 Ways to Promote Your Web Site


Book Description

Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms--as well as proven techniques such as using e-mail, links, and online advertising--to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.




Landing Page Optimization


Book Description

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.




The Goldprint


Book Description

DEVELOP YOUR CAREER INTO A STRIVING BUSINESS Successful businesses aren’t built overnight. There isn’t any cheat code to becoming a millionaire. Most entrepreneurs start businesses without learning the business, nor do these entrepreneurs have guides, and mentors to follow. But, you have the opportunity to change your entire life by becoming a genius networker. How do you start? The real question to answer is: how do you create an online empire that will replace your current salary? In this eBook, you will learn how to build your own astonishing, profitable LifeWorthy-style marketing system. In this ebook, success comes from 4 sources: Each source develops the other. And together they are enormously influential—so much so that you will simply have no excuse for failure. Getting started right. Begin by building your foundation the right way, if not, your business will go tumbling down before you know it. Becoming a genius marketer; one of the best decisions to make in your life, it’s your turn to be the boss. Using high-tech marketing. If your business is not on the internet, then your business will be out of business, as said by Bill Gates. Becoming a leader, be in charge of your life, and begin by starting now. If you don’t do it now, it may never happen. This is not simply an abstract idea. The greatest marketers and leaders have been using these concepts since before the internet even existed. As a result, they’ve all been successful. DON'T WAIT UNTIL LATER - START YOUR CHANGE NOW.




Pay Per Click Search Engine Marketing For Dummies


Book Description

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results




African Studies in the Digital Age


Book Description

African Studies in the Digital Age. DisConnects? seeks to understand the complex changes brought about by the digital revolution. The editors, Terry Barringer and Marion Wallace, have brought together librarians, archivists, researchers and academics from three continents to analyse the creation and use of digital research resources and archives in and about Africa. The volume reveals new opportunities for research, teaching and access, as well as potential problems and digital divides. Published under the aegis of SCOLMA (the UK Libraries and Archives Group on Africa), this new work is a major step forward in understanding the impact of the Internet Age for the study of Africa, in and beyond the continent. Contributors are: Terry Barringer, Hartmut Bergenthum, Natalie Bond, Mirjam de Bruijn, Ian Cooke, Jos Damen, Jonathan Harle, Diana Jeater, Rebecca Kahn, Peter Limb, Lucia Lovison-Golob, Walter Gam Nkwi, Jenni Orme, Daniel A. Reboussin, Ashley Rockenbach, Amidu Sanni, Simon Tanner, Edgar C. Taylor, Laurie N. Taylor, Marion Wallace, Massimo Zaccaria




Unifying Business, Data, and Code


Book Description

In the modern symphony of business, each section-from the technical to the managerial-must play in harmony. Authors Ron Itelman and Juan Cruz Viotti introduce a bold methodology to synchronize your business and technical teams, transforming them into a single, high-performing unit. Misalignment between business and technical teams halts innovation. You'll learn how to transcend the root causes of project failure-the ambiguity, knowledge gaps, and blind spots that lead to wasted efforts. The unifying methodology in this book will teach you these alignment tools and more: The four facets of data products: A simple blueprint that encapsulates data and business logic helps eliminate the most common causes of wasted time and misunderstanding The concept compass: An easy way to identify the biggest sources of misalignment Success spectrums: Define the required knowledge and road map your team needs to achieve success JSON Schema: Leverage JSON and JSON Schema to technically implement the strategy at scale, including extending JSON Schema with custom keywords, understanding JSON Schema annotations, and hosting your own schema registry Data hygiene: Learn how to design high-quality datasets aligned with creating real business value, and protect your organization from the most common sources of pain







Inbound Marketing


Book Description

The book on Inbound Marketing is written for the student and the professionalcommunity with the objective to provide practical and deep insights oncontemporary marketing strategies. Marketing strategies are changing rapidlyto meet the expectations of both business and customer. Modern marketingapproaches are time effective and result oriented. The data or information whichis a new wealth in today's era, marketing is using it to its best.The chapter one of Inbound Marketing addresses the concept and scope of InboundMarketing and the reason for the overnight success of it. The art of attractingvisitors/potential customers towards a product or a service is the underlying essenceof this chapter which is presented to the readers.




Web Design for ROI


Book Description

Your web site is a business—design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: Why so many organizations think about web design the wrong way How small design changes can have a big impact on your bottom line Simple tips to increase web sales/leads by 10% – 50% (or more) Concrete design guidelines for: Landing pages Home pages Category pages Detail pages Forms Checkout processes Packed with helpful examples from a wide variety of sites!